Join Kim Hann, Head of Analytics and Personalisation from SapientRazorfish and Dan Ross, Managing Director for Optimizely ANZ with our latest presentation from the Experimentation Insights Tour Webinar.
View the webinar here: https://optimizely.wistia.com/medias/p9tkxlfcjo
Description: Building a business case for adopting a personalisation strategy. How to implement an experimentation platform that integrates with your overall technical ecosystem.
You'll learn: 1 - How to get buy in and sign off for your business case; 2 - How to prove the value and impact to the bottom line; 3 - Understanding what’s next on the personalisation journey