The ability to see your website through the eyes of your visitors is critical to building an online experience that both delights and performs well against your company’s KPIs. However, the phenomenon of ‘return visitor bias’ makes it nearly impossible to look at your site with fresh eyes. Inevitably, it becomes increasingly difficult to identify the friction points that cause visitors to land on the wrong page or, worse yet, leave your site altogether. These slides will cover how to overcome ‘return visitor bias’ and find opportunities to test for big wins in your optimization program.

3. •
•
•
•

4. 1.
2.
3.

26. measuringu.com

29. Spend a good amount of time navigating the site, while
answering the following questions: (1) Does the information
presented clearly communicate what your next steps of action
should be? (2) What information do you need to help make a
purchase decision? (3) Do you feel more inclined to purchase a
solution, or signup for a free trial, after browsing the site?
Evaluate the site thoroughly. Is it clear, easy,
and complete? Would you sign up for this?

35. competitive usertesting…
because you can