Workshop 6: Build Your Organization's Optimization Culture

•

1 j'aime•5,610 vues

The key output of an effective testing organization is data, but data insights cannot be achieved without the collaborative input of the people that makeup the testing organization. Join this session to learn how Optimizely's most successful customers socialize testing and structure their testing organizations.

Technologie

Build Your Organization’s
Optimization Culture
October 21st, 2015
An Optimizely Online Workshop
Strategic and Technical Support: Amy Herbertson

Amy Herbertson
Strategic & Technical Support
Ehsan Mafi
Customer Education Manager

Housekeeping
● Workshop will take about 40 mins
● Will be recorded and available tomorrow
● Summary in the Optiverse
● Participate and take notes
● Daniel in the chat window
● Q&A at the end

Incorporate optimization into your company DNA

Challenge:
Lots of excitement from
implementers, but tests
without proper planning
lead to disappointing
business results
Solution:
Created a center of
excellence hub in
analytics team that set
up the testing charter
for all different channels
Best Data-Driven Culture

+50% lift in pageviews per visit
HGTV.com photo library
+250% increase in saved recipes
+400% increase in Pinterest shares
foodnetwork.com recipe pages

After today’s workshop, you will be able to answer
the following questions
1. How mature is my testing program?
2. How do I set up cultural processes and procedures?
3. How do I build an optimization team?
4. How can I demonstrate the value of my testing program?

Ideation
Planning & Prioritization
Development & QA
Results & Iteration

Submission
Forms
Contests Interdisciplinary
Brainstorming
Ideation

Testing Charter Testing Roadmap
Planning & Prioritization

Internal QA Test Launch
Announcements
Development & QA

Socialized Results Accessible Records
Results & Iteration

Increase Revenue
Improve RPV
Increase
Subscriptions
Conversion Rate

Question
What is the value of an
experiment with losing
variations?

Losing is still winning!
● Resources Saved: Minimal developer investment
● Revenue Saved: Affected visitors limited
● Time Saved: Insight reached sooner

What topics would you
like to see in the future?

Additional Resources
• Optimizely Benchmark Report
• Testing Charter
• Submissions Google Doc
• Testing Roadmap
• Socializing Results
• Autodesk Deck

Contenu connexe

Tendances

What does digital marketing maturity look like? How can companies effectively benchmark their experimentation performance? Brooks Bell will share a proven framework that allows you to unlock experimentation success, make more efficient investments and confidently plan for growth. You will learn: - The six elements of a successful experimentation program - How to benchmark your performance - Proven ways to evolve your digital marketing maturity

Testing Your Testing Program

Jill Martay

Improve your content: The What, Why, Where and How about A/B Testing

introtodigital

You’ve done the button color A/B test, you’ve optimized your landing pages for better conversion. What next? At B2B organizations large and small, there is still tremendous potential for experimentation to drive innovation and growth. Learn how Brion’s growth team enables rapid iteration across a variety of different domains, teams, and organizations within Cisco. With an organization of 70,000 employees and many distributed divisions, enabling experimentation can be a complex initiative. Learn the framework for upleveling from random testing to explicit strategy to position your org for triple digit growth.

An Experimentation Framework: How to Position for Triple Digit Growth

Optimizely

What is A/B testing? A SCIENTIFIC METHOD OF PROOF WHAT IS A/B TESTING FOR MARKETING Where do you start testing? THE DON’TS WHERE DO YOU START TESTING? DON’T JUST GUESS SUB OPTIMIZE • Button colors • Small copy changes • Small layout changes • Fonts, font size WATCH OUT FOR BUZZ • Don’t just test what the gurus say • What works for others may not work for you PREMATURE TESTING • Testing without traffic • Before you know what and why you are testing Where do you start testing? THE DOS DO YOUR HOMEWORK You have to put in the work to get great results • Learn as much as you can about A/B testing • Study the great people out there • What’s their process and insights? A framework for success The basis of a successful testing program Research Know what to test and see the greatest improvements DIVE INTO YOUR DATA FIND YOUR BIGGEST OPPORTUNITIES INVESTIGATE THE OPPORTUNITY TO UNDERSTAND IT FORM A HYPOTHESIS By doing A, B will happen, Because of C BUILD THE TEST LAUNCH THE TEST VS. Control Variant THE TEST VS. +24.01% increase in registrations!! 100% Significance DOCUMENT AND SHARE YOUR FINDINGS Documenting all your tests and results • Increases company transparency • Helps others know where tests are going on • Makes it easier to call tests • Makes learnings available for everyone in company REPEAT THE PROCESS AS OFTEN AS POSSIBLE Control vs. Variant “Only 1 out of 8 A/B tests have driven significant change.” Noah Kagan AppSumo* “The goal of a test is to get a learning, not a lift. With enough learnings, you can get the real lift,” Dr. Flint McGlaughlin MECLABS RULES OF THUMB FOR TESTING Things to remember when we are testing • Min. 2000 visitors • Min. a few hundred conversions • At least one full cycle > 2 week • >99% statistical significance • Keep a backlog of test hypothesis • Build next tests as the current one is running *More info at http://kiss.ly/1vF4wUc and http://kiss.ly/1Q4vTm0 Tooltips AND BURGERS How I like my testing burger Tooltips for your testing framework Tool Company Why do I like it? Analytics Kissmetrics Shows me my actual customers and their behavior Surveys Qualaroo and/or SurveyMonkey Easy to use/Deep qualitative insights Project Management Trello Manage my time + communicate with collaborators Tool Company Why do I like it? Company Wiki Confluence Document initial thoughts for everyone Testing platform* Optimizely, Pardot, Adwords Easily build tests and get data Analytics Kissmetrics Let’s me confirm and verify down my funnel Company Wiki Confluence Documentation and learnings for everyone *Includes actual testing platform and tools that have testing capabilities Not everyone likes their burger the same way How do you take yours? Trust the process Share your leanings Stack your results A/B TESTING FOR SUCCESS

How to Successfully Run Your First Website A/B Test

Kissmetrics on SlideShare

Email marketing is a key component to any successful marketing strategy — and it's constantly evolving! That's why testing and optimizing your communications is just as important as the strategy itself. Sometimes knowing how, what, and when to test can seem overwhelming but don't worry, we've got your back. Join this informative webinar with Jessica Langensand of Marketo and Allison Sparrow of Optimizely to discover: How to design an effective email A/B test What to test in your emails and landing pages Testing ideas you'll want to share with your team!

Test for Success: A Guide to A/B Testing on Emails & Landing Pages

Optimizely

How to Reduce Churn with Better Product Adoption

Amity

One of the most difficult aspects of deep experimentation ― which requires a full stack solution and server-side testing ― is laying a solid foundation for success. Join Optimizely and WiderFunnel to learn best practices for going beyond client-side testing, and implementing a full stack experimentation strategy to drive results on the entire customer journey. -How to identify your key success metrics, such as customer retention and lifetime value -How to integrate experimentation into your product roadmap -How to start testing on your full customer journey

Getting Started with Server-Side Testing

Optimizely

If generating demand for your product is a struggle, rest assured that you are in the majority. 63% of marketers say their top challenge is generating traffic and leads. So what's a marketer to do? We say: hypothesize and experiment. Join us for this free seminar where SurveyMonkey will share how their marketing team experiments and optimizes different parts of their demand gen machine. You'll hear real stories, tactics, and outcomes that will inspire your own demand gen experimentation.

Optimizing Your B2B Demand Generation Machine

Optimizely

VWO Webinar: Scaling Your Testing Program

VWO

Watch Dan Ross, Managing Director for Optimizely ANZ in our latest webinar from the Experimentation Insights Tour -- "7 Habits of Highly Effective Personalisation Organisations” Watch the webinar here: https://optimizely.wistia.com/medias/cun66mnkwt Take Optimizely's Maturity Assessment here: https://www.optimizely.com/maturity-model/ DESCRIPTION: Create a data-driven culture and affect business decisions at the broader company level. When most people think of experimentation or testing, they think of sales and marketing. However, to do real customer experience optimisation, you need to think about all the ways your customers are interacting with you. The right mix to support building your programme into a centre of excellence is critical: you need a team that helps create a data-driven culture. Watch this webinar so you can: * Think more deeply about the future of your program and the makeup of your team * Consider which hard and soft skill sets your testing organisation needs * Build a well-rounded optimisation team that is visible, sustainable, and efficient About Optimizely Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalisation across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience. The platform’s ease of use and speed of deployment empower organisations to create and run bold experiments that help them make data-driven decisions and grow faster. To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. Optimizely’s global client base includes Atlassian, eBay, Fox, IBM, The New York Times, LendingClub, Hotwire, Microsoft and many more leading businesses. To learn more about customer experience optimisation, visit optimizely.com

7 Habits of Highly Effective Personalisation Organisations | Optimizely ANZ W...

Optimizely

A/B Mythbusters: Common Optimization Objections Debunked

Optimizely

Cox Automotive, the world’s leader in automotive remarketing services, and parent company to such brands as Autotrader, Kelley Blue Book, Manheim, and Dealer.com, has more than 40,000 auto dealer clients across five continents. Cox Auto focuses on continually improving its products to create faster vehicle transactions and enabling consumers to have a seamless online-to-offline experience. Testing has a natural space to play here - as Cox Automotive’s businesses have learned to scale experimentation to optimize the design of its digital experiences. In this webinar, Frances Reyes, Seth Stuck, and Sabrina Ho will discuss how Cox Automotive is building a culture of experimentation and testing across their digital properties. You’ll learn: - The impetus of testing at Cox Automotive - How they leverage and share information across their business units, creating shared goals despite different business priorities - How they created a framework for data-driven decisions across the company

Cox Automotive: Testing Across Multiple Brands

Optimizely

Featuring speakers from Optimizely Ash Alhashim, Global Director, Sales and Market Development, Optimizely Amanda Swan, Community Manager, Optimizely Adam Avramescu, Head of Customer Education, Optimizely Ever wondered how Optimizely employees use Optimizely? In this session, you’ll learn about our optimization programs, and how we use Optimizely beyond traditional A/B testing. We’ll also uncover how to optimize experiences that don’t have a traditional “conversion” goal. Our Global Director of Sales and Market Development, Ash Alhashim, will walk through an advanced experiment that takes advantage of Optimizely’s most powerful features and how he takes a unique approach to measuring success, perfect for optimizers looking to push their optimization boundaries. Amanda Swan and Adam Avramescu will also share insights from the Optiverse testing program and thoughts on interpreting experiments on properties where “conversion” is unclear.

Opticon 2015-Optimization at Optimizely

Optimizely

From ideation, to test execution, to interpreting results – your experimentation program requires a variety of sophisticated skills to achieve impactful results. In many organizations managing an experimentation program comes with the added challenge of having limited resources. Check out these slides and get insight into running an impactful testing program with a lean team. Key Takeaways - Tips for fully utilizing your lean team - Ideas for scaling your program - Ways to create a flywheel of winning tests

Successful Testing with a Lean Team

Optimizely

A/B Testing for WordPress & Drupal

Optimizely

Optimization Summer Games - Get started with A/B testing

Optimizely

Ecommerce Test Ideation: What to Optimize and Why

Optimizely

In this on-demand webinar, join Nate Wallingsford—Head of US Marketing Operations & Optimization at The Motley Fool—for a virtual discussion about experimentation at his organization. Discover how Nate and his team are leveraging experimentation to uncover massive revenue gains and actionable customer insights. And learn how Nate has worked to gain visibility and create excitement around testing.

Experimentation as a growth strategy: A conversation with The Motley Fool

Chris Goward

Web optimization is a vital part of the evolution of customer experience. As performance has become an increasingly more important consideration and experimentation has been driven deeper into the behavioral layer of web pages or apps, brands are turning to server-side optimization solutions to help solve the need for greater testing & optimization across every aspect of the consumer’s journey.

Full Stack Experimentation

Optimizely

Opticon 2017 Hooked: How to Succeed

Optimizely

Tendances (20)

Testing Your Testing Program

Improve your content: The What, Why, Where and How about A/B Testing

An Experimentation Framework: How to Position for Triple Digit Growth

How to Successfully Run Your First Website A/B Test

Test for Success: A Guide to A/B Testing on Emails & Landing Pages

How to Reduce Churn with Better Product Adoption

Getting Started with Server-Side Testing

Optimizing Your B2B Demand Generation Machine

VWO Webinar: Scaling Your Testing Program

7 Habits of Highly Effective Personalisation Organisations | Optimizely ANZ W...

A/B Mythbusters: Common Optimization Objections Debunked

Cox Automotive: Testing Across Multiple Brands

Opticon 2015-Optimization at Optimizely

Successful Testing with a Lean Team

A/B Testing for WordPress & Drupal

Optimization Summer Games - Get started with A/B testing

Ecommerce Test Ideation: What to Optimize and Why

Experimentation as a growth strategy: A conversation with The Motley Fool

Full Stack Experimentation

Opticon 2017 Hooked: How to Succeed

En vedette

VOC

Ragil Yudiartanto

Voice of The Customer (VoC) Presentation - Startup Roadshow

Shervin Talieh

Join us as Kyle Groff, Customer Insights Manager at JetBlue Airways, shares how the company lives up to its slogan: "You above all." You'll leave this webinar with key takeaways that will help you collect, analyze and act on customer insights in a smart, new way. As you know, the difference is often in the details. Learn what ones are often overlooked and the ones that make the biggest difference of all.

Mastering the Customer Experience: VoC Techniques that Keep JetBlue Soaring

Qualtrics

Deploying a Voice of the Customer (VoC) Program

Avtex

Statistical models used by A/B testing solutions vary greatly. To interpret your test results with accuracy, you need to be well-versed in the approach your testing solution uses to calculate significance. In this presentation Optimizely stats experts will provide a hard-nosed look at a range of statistical models, the risks and tradeoffs associated with each and explain how not all models are created equal. Check out these slides to learn: - How testing solutions use Frequentist and Bayesian models to compute significance - A refresh on core statistical concepts including significance, error, and more - How Optimizely’s Stats Engine mitigates risk while allowing experimenters to make decisions quickly

Statistical Models Explored and Explained

Optimizely

Getting your voice of the customer program up and running can be challenging. But, successful implementation will determine whether yours is a high performing program with actionable insights, or a data collection system that drowns in information overload. Join Kyle Goff, former JetBlue VoC Analyst, and Innes Vanderniepen of Brussels Airlines, as they share their experiences implementing successful VoC programs that increased brand ROI and transformed customer interactions. You’ll learn how to create a high-level VoC implementation plan, and build a powerful program to increase your return on investment.

9 Steps to a World-Class VoC Program

Qualtrics

With the digitization of everything and the growth of liquid expectations, companies now have the daunting task as well as the opportunity to help their customers fulfill their wildest intents. In this presentation discover how Accenture Interactive will discuss how personalization is revolutionizing marketing strategies. The Key Takeaways: - Major digital marketing trends where personalization is proving disruptive - Accenture Interactive’s POV on personalization and practical frameworks you can apply - What’s next including how the customer genome will change customer relationships

The New State of Personalization

Optimizely

Voice of Customer Planning Guide

Kampyle

Voice of the Customer (VOC) Research

QuestionPro

Successfully Managing Customer Experience Combining VoC and UX Testing

UserZoom

En vedette (10)

VOC

Voice of The Customer (VoC) Presentation - Startup Roadshow

Mastering the Customer Experience: VoC Techniques that Keep JetBlue Soaring

Deploying a Voice of the Customer (VoC) Program

Statistical Models Explored and Explained

9 Steps to a World-Class VoC Program

The New State of Personalization

Voice of Customer Planning Guide

Voice of the Customer (VOC) Research

Successfully Managing Customer Experience Combining VoC and UX Testing

Similaire à Workshop 6: Build Your Organization's Optimization Culture

According to Willis Towers Watson, 90 percent of maturing companies expect digital disruption, but only 44 percent are adequately preparing for it. In this webinar hosted by Manjit Sekhon, Director of Learning Experience Design at Intrepid by VitalSource, you will learn how to help your organization prepare for the challenges of digital disruption through next-generation digital learning. The webinar will cover the topics you need to think through before making a digital move and will include a downloadable blueprint template to get you started on your own digital learning transformation journey. Takeaways: How to shift your mindset when it comes to effective digital learning strategies Methods for thinking about utilizing your current resources differently Receive a template PowerPoint ready for you to build out and immediately use for your own organization’s specific objectives and opportunities

BUILD YOUR BLUEPRINT FOR DIGITAL LEARNING: HOW TO TRANSFORM YOUR LEARNING ORG...

Human Capital Media

Qualifying Questions

Tracy Hawkey

Soft skills are at the very heart of professional and organizational success. However, many organizations struggle to deliver impactful and effective soft skills training. The reasons vary from organization to organization. Many of the reasons are rooted in the complexities associated with the development of the skills themselves which, in turn, leads to complex challenges with measuring the business benefits to soft skills training. www.bizlibrary.com

Make a Hard Core Impact with Soft Skills Training | Webinar 07.23.15

BizLibrary

5 Steps To Setting Up A Webinar To Generate Sales and Leads

Semrush

Webinars kpi version dschool 2014 11

Doyle Buehler

Product Driven Growth from Lean Product Meetup

Sean Ellis

Business Training Strategies

Ryan Gunhold

Online Education Centre-Mindpriests

mindpriests123

Linda Dulye IABC 2010 Global Conference Presentation

Dulye

The ‘Measuring the Business Impact of Learning’ benchmarking survey, conducted by LEO Learning and Watershed (on behalf of Learning Technologies Group) is entering its fourth year. With the survey launching on November 1st and closing on December 13th, LEO Learning and Watershed are holding a webinar to reflect on the results so far, plus discuss how organizations they’re working with have overcome the barriers in measurement planning and implementation. The insights are drawn from their group experience working with a range of clients in this field and should be valuable for anyone who wants to get going in learning analytics and sustainable business impact assessment. Join your hosts as they cover the state of the world of measurement, and you’ll receive: An understanding of how well-known organizations have overcome the barriers in measurement planning and implementation. Real-world examples of how to get management buy-in, designing for data, building data ecosystems, implementing a learning analytics strategy and more. The opportunity to take this years ‘Measuring the Business Impact of Learning’ survey, and see the results coming in live!

MEASURING THE BUSINESS IMPACT OF LEARNING: WHAT WE’VE LEARNED

Human Capital Media

Employee training is fluid, dynamic and complex – which is why Competency-Based Training is a more important strategic component of a today’s employee learning strategies. In this webinar, you will learn: Why a sharp focus on key competencies is more important than ever. The key characteristics of best-in-class competency-based training programs. A straightforward seven-step process any organization can use to implement a CBT starting today.

How to Create a Competency-Based Training Program - Webinar 01.08.14

BizLibrary

Art of Product Management

Dinesh Vernekar

Campaign Process Optimization Webinar

DemandGen

Reimaging The Classroom

LearningCafe

Ultimate guide to profitable webinars feb 2014

tina_sibley

Final waca free trial ppt

Arun Mani

Knowledge management and me

visionled

Using Open Badges to provide micro-credentials is a great way to track upskilling and career pathing for learners within organizations. This session will cover how micro-credentialing supports ongoing professional development and personalized learning pathways as it pertains to accomplishments and skills. By attending this session, you will: -Explore the open badge framework and how it can track progress to act as a workplace currency -Analyze why most organizations that try badging don't succeed in their goals -Learn how badges help solve the skills gap and how clients are using them to transform their learning culture. -Discover strategies for badging effectively at your organization.

ADDRESS THE SKILLS GAP WITH MICRO-CREDENTIALING

Human Capital Media

Are you tired of having to constantly force your colleagues through training and development programs that you have worked hard to put together and people don’t even end up using? Imagine instead if you could create training and development programs so effective and engaging that participants and line managers can’t wait to go through and apply. If you think about it, there is training that we all have experienced that is long-lasting. You have probably learned at some point in your life how to drive a car, swing a golf club, and even ski down a mountain. These are things we never forget. Why can’t business training be the same way? Learn about the principles behind Training that Sticks, for example: - How to create programs that are so engaging and practical that participants can’t wait to participate and try what they learn in the field; - How to support participants in overcoming their challenges and sharing their successes; and - How to create a self-sustaining community of continuous support among participants.

How to make training stick

Global Partners Inc.

Blending Beyond the Classroom

DreamBox Learning

Similaire à Workshop 6: Build Your Organization's Optimization Culture (20)

BUILD YOUR BLUEPRINT FOR DIGITAL LEARNING: HOW TO TRANSFORM YOUR LEARNING ORG...

Qualifying Questions

Make a Hard Core Impact with Soft Skills Training | Webinar 07.23.15

5 Steps To Setting Up A Webinar To Generate Sales and Leads

Webinars kpi version dschool 2014 11

Product Driven Growth from Lean Product Meetup

Business Training Strategies

Online Education Centre-Mindpriests

Linda Dulye IABC 2010 Global Conference Presentation

MEASURING THE BUSINESS IMPACT OF LEARNING: WHAT WE’VE LEARNED

How to Create a Competency-Based Training Program - Webinar 01.08.14

Art of Product Management

Campaign Process Optimization Webinar

Reimaging The Classroom

Ultimate guide to profitable webinars feb 2014

Final waca free trial ppt

Knowledge management and me

ADDRESS THE SKILLS GAP WITH MICRO-CREDENTIALING

How to make training stick

Blending Beyond the Classroom

Plus de Optimizely

Clover's Digital Growth team is responsible for optimizing the merchant's digital experience and they rely on experimentation to guide digital decision-making. This enables them to quickly learn and measure what changes deliver the best outcomes for users. Join us with Lead Product Manager of Growth, Monil Shah, to learn how Clover: - Increased digital conversions amongst merchants with an investment in experimentation - Grew experiment velocity by 4x after replacing Adobe Target - Designed a framework to efficiently capture and prioritize test ideas, and roll out winners

Clover Rings Up Digital Growth to Drive Experimentation

Optimizely

Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...

Optimizely

The Science of Getting Testing Right

Optimizely

Mystique CLI is an Atlassian developed CLI for Optimizely Web. It is a multi-phase project that is currently focusing on improving the development cycle for growth engineers. Currently, Mystique is the standard for developing web experiments at Atlassian, and is capable of a wide variety of operations utilizing Optimizely's REST API. This includes creating, updating, testing, and duplicating experiments/personalization campaigns, as well as "promoting" these entities between Optimizely projects for different environments (e.g. from QA => Prod). It has significantly reduced manual overhead and decreased development time by up to 95% for particular actions.

Atlassian's Mystique CLI, Minimizing the Experiment Development Cycle

Optimizely

Autotrader's Product and Engineering teams were ahead of the curve many years ago when they built a home-grown solution for leveraging feature flags to support server-side testing. Over the years, the industry eventually caught up and surpassed this proprietary tooling and the team had a choice to make: Re-invest into the local solution or completely retool. In this case study, Scott Povlot, Principal Technical Architect, and Seth Stuck, Director of R&D Analytics, will discuss their journey in selecting and then migrating to their next generation of experimentation tooling. They will discuss selection criteria, pros and cons, and outline how they were able to make the migration to Optimizely successful and lessons learned along the way.

Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Too...

Optimizely

Zillow + Optimizely: Building the Bridge to $20 Billion Revenue

Optimizely

The Future of Optimizely for Technical Teams

Optimizely

Empowering Agents to Provide Service from Anywhere: Contact Centers in the Ti...

Optimizely

Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...

Optimizely

Building an Experiment Pipeline for GitHub’s New Free Team Offering

Optimizely

Speeding up innovation only matters if it helps you drive positive outcomes. At AMC, experimentation enables the product and platform teams to challenge their assumptions, maximize impact, and evaluate ideas as painted door tests before investing in significant development. A commitment to test everything across 9 platforms fueled their search for the most scalable solution. In this session, you'll learn how to: Leverage server-side testing to experiment quickly Scale across web, mobile, and OTT applications Determine when client-side testing is more efficient

AMC Networks Experiments Faster on the Server Side

Optimizely

An obsession with data, efficiency, and delivering incredible customer experiences are just a few things that the CNN Consumer Science and Software Engineering teams have in common. Simple A/B testing practices evolved into a culture of experimentation, sparking new development practices across the organization. Learn how they drive results across their entire platform from websites to mobile apps.

Evolving Experimentation from CRO to Product Development

Optimizely

Growing from an early stage startup to a national leader in financial literacy is no small feat, and there are a ton of lessons that we have learned at Greenlight as we have grown. Long gone are the days where we would ship something and cross our fingers hoping that it makes some kind of impact on our customers. Now we’re in a world where we can learn ahead of time how much impact a feature will have on the business, before we even launch! In today’s conversation, we’ll discuss how we use Optimizely’s feature flags in our microservice architecture using Optimizely Agent while keeping user IDs and context synchronized. This session will cover: How we set up Optimizely Agent and use it in a kubernetes deployment How we created a user-aliasing service How we access Optimizely both on the frontend and in the backend services. How to build a full stack feature How to manage the rollout using Optimizely’s feature flags

Overcoming the Challenges of Experimentation on a Service Oriented Architecture

Optimizely

A/B testing is an essential element in any product managers playbook. However having the freedom and flexibility to customize testing based on what the data is saying often requires a lot of time and effort, particularly when it comes to engineering resources. Optimizely offers a flexible approach to experimentation through the use of feature testing, which provides more customization options without the additional development effort typically required to implement these feature optimizations. Megan Bubley, a Senior Product Manager at The Zebra, will share her experience working with Optimizely’s feature tests to create a results page where users can compare multiple auto insurance options driven by actual user needs, as well as her experience customizing the experience based on device platform.

How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagemen...

Optimizely

At Treatwell, each experiment goes beyond improving a single business metric. Experimentation works to evolve their product while enriching customer insights in order to deliver the best digital experience to their users. Join Laura Howard, Lead Product Manager, and Dennis Meisner, Senior Product Analyst, to learn their secret to making their hypothesis work harder and how getting their hypothesis right has improved Treatwell’s funnel progression and order health, as well as helped them make critical decisions on their product experience.

Making Your Hypothesis Work Harder to Inform Future Product Strategy

Optimizely

Amy Vetter, Consumer Experience Manager, Direct To Consumer, Europe, will walk you through some of the tests that she and her team run across the Scholl brand. Amy will highlight surprise learnings and how to remove the fear of failing. The team is empowered to test everything possible that will allow the customer to get the best experience and also support the brand’s goal for more revenue and customer data.

Kick Your Assumptions: How Scholl's Test-Everything Culture Drives Revenue

Optimizely

Experimentation through Clients' Eyes

Optimizely

Will 2020 mark the shift to a remote-first world in the long run? For GitHub, a distributed workforce is nothing new. Join Sha Ma, VP of Engineering, and Gregory Ceccarelli, Director of Data Science, to learn how they built and scaled a successful experimentation program. They'll share their experience implementing Optimizely across timezones, a remote workforce, and a new business model. In this session, you'll learn how to: Optimize UX for a freemium business model Use data to deliver customer-centered products Scale experimentation and accelerate growth

Shipping to Learn and Accelerate Growth with GitHub

Optimizely

When done right, experimentation can help you validate the product you’re building and create winning customer experiences. And it doesn’t take a big engineering team to make this happen. TrustRadius, the most trusted review site for business technology, uses experimentation to build an online community through website and server-side experimentation. The small but mighty TrustRadius team runs experiments throughout the buyer’s journey to engage different user personas and understand outcomes in real-time. Watch the webinar recording featuring Rilo Stark, product manager at TrustRadius, and Jack Peden, senior software engineer, to understand their data-driven experimentation strategy and how TrustRadius uses Optimizely Web and Full Stack products to tailor experiences to different customer segments and mitigate risk through A/B/N and painted door tests.

Test Everything: TrustRadius Delivers Customer Value with Experimentation

Optimizely

Optimizely Agent: Scaling Resilient Feature Delivery

Optimizely

Plus de Optimizely (20)

Clover Rings Up Digital Growth to Drive Experimentation

Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...

The Science of Getting Testing Right

Atlassian's Mystique CLI, Minimizing the Experiment Development Cycle

Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Too...

Zillow + Optimizely: Building the Bridge to $20 Billion Revenue

The Future of Optimizely for Technical Teams

Empowering Agents to Provide Service from Anywhere: Contact Centers in the Ti...

Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...

Building an Experiment Pipeline for GitHub’s New Free Team Offering

AMC Networks Experiments Faster on the Server Side

Evolving Experimentation from CRO to Product Development

Overcoming the Challenges of Experimentation on a Service Oriented Architecture

How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagemen...

Making Your Hypothesis Work Harder to Inform Future Product Strategy

Kick Your Assumptions: How Scholl's Test-Everything Culture Drives Revenue

Experimentation through Clients' Eyes

Shipping to Learn and Accelerate Growth with GitHub

Test Everything: TrustRadius Delivers Customer Value with Experimentation

Optimizely Agent: Scaling Resilient Feature Delivery

Dernier

GenCyber Cyber Security Day Presentation

Michael W. Hawkins

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

apidays

MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Miguel Araújo

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

A Call to Action for Generative AI in 2024

Results

Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

UK Journal

Histor y of HAM Radio presentation slide

vu2urc

Enterprise Knowledge’s Urmi Majumder, Principal Data Architecture Consultant, and Fernando Aguilar Islas, Senior Data Science Consultant, presented "Driving Behavioral Change for Information Management through Data-Driven Green Strategy" on March 27, 2024 at Enterprise Data World (EDW) in Orlando, Florida. In this presentation, Urmi and Fernando discussed a case study describing how the information management division in a large supply chain organization drove user behavior change through awareness of the carbon footprint of their duplicated and near-duplicated content, identified via advanced data analytics. Check out their presentation to gain valuable perspectives on utilizing data-driven strategies to influence positive behavioral shifts and support sustainability initiatives within your organization. In this session, participants gained answers to the following questions: - What is a Green Information Management (IM) Strategy, and why should you have one? - How can Artificial Intelligence (AI) and Machine Learning (ML) support your Green IM Strategy through content deduplication? - How can an organization use insights into their data to influence employee behavior for IM? - How can you reap additional benefits from content reduction that go beyond Green IM?

Driving Behavioral Change for Information Management through Data-Driven Gree...

Enterprise Knowledge

Handwritten Text Recognition for manuscripts and early printed texts

Maria Levchenko

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc

Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

A Year of the Servo Reboot: Where Are We Now?

Igalia

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Rafal Los

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

[2024]Digital Global Overview Report 2024 Meltwater.pdf

hans926745

How to convert PDF to text with Nanonets

naman860154

In an era where artificial intelligence (AI) stands at the forefront of business innovation, Information Architecture (IA) is at the core of functionality. See “There’s No AI Without IA” – (from 2016 but even more relevant today) Understanding and leveraging how Information Architecture (IA) supports AI synergies between knowledge engineering and prompt engineering is critical for senior leaders looking to successfully deploy AI for internal and externally facing knowledge processes. This webinar be a high-level overview of the methodologies that can elevate AI-driven knowledge processes supporting both employees and customers. Core Insights Include: Strategic Knowledge Engineering: Delve into how structuring AI's knowledge base is required to prevent hallucinations, enable contextual retrieval of accurate information. This will include discussion of gold standard libraries of use cases support testing various LLMs and structures and configurations of knowledge base. Precision in Prompt Engineering: Learn the art of crafting prompts that direct AI to deliver targeted, relevant responses, thereby optimizing customer experiences and business outcomes. Unified Approach for Enhanced AI Performance: Explore the intersection of knowledge and prompt engineering to develop AI systems that are not only more responsive but also aligned with overarching business strategies. Guiding Principles for Implementation: Equip yourself with best practices, ethical guidelines, and strategic considerations for embedding these technologies into your business ecosystem effectively. This webinar is designed to empower business and technology leaders with the knowledge to harness the full potential of AI, ensuring their organizations not only keep pace with digital transformation but lead the charge. Join us to map a roadmap to fully leverage Information Architecture (IA) and AI chart a course towards a future where AI is a key pillar of strategic innovation and business success.

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

Earley Information Science

CNv6 Instructor Chapter 6 Quality of Service

giselly40

What are drone anti-jamming systems? The drone anti-jamming systems and anti-spoof technology protect against interference, jamming, and spoofing of the UAVs. To protect their security, countries are beginning to research drone anti-jamming systems, also known as drone strike weapons. The anti-jam and anti-spoof technology protects against interference, jamming and spoofing. A drone strike weapon is a drone attack weapon that can attack and destroy enemy drones. So what is so unique about this amazing system?

What Are The Drone Anti-jamming Systems Technology?

Antenna Manufacturer Coco

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

Dernier (20)

GenCyber Cyber Security Day Presentation

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

A Call to Action for Generative AI in 2024

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Histor y of HAM Radio presentation slide

Driving Behavioral Change for Information Management through Data-Driven Gree...

Handwritten Text Recognition for manuscripts and early printed texts

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

A Year of the Servo Reboot: Where Are We Now?

Powerful Google developer tools for immediate impact! (2023-24 C)

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Data Cloud, More than a CDP by Matt Robison

[2024]Digital Global Overview Report 2024 Meltwater.pdf

How to convert PDF to text with Nanonets

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

CNv6 Instructor Chapter 6 Quality of Service

What Are The Drone Anti-jamming Systems Technology?

Boost Fertility New Invention Ups Success Rates.pdf

Workshop 6: Build Your Organization's Optimization Culture

1. Build Your Organization’s Optimization Culture October 21st, 2015 An Optimizely Online Workshop Strategic and Technical Support: Amy Herbertson

2. Amy Herbertson Strategic & Technical Support Ehsan Mafi Customer Education Manager

3. Housekeeping ● Workshop will take about 40 mins ● Will be recorded and available tomorrow ● Summary in the Optiverse ● Participate and take notes ● Daniel in the chat window ● Q&A at the end

5. Incorporate optimization into your company DNA

6. Challenge: Lots of excitement from implementers, but tests without proper planning lead to disappointing business results Solution: Created a center of excellence hub in analytics team that set up the testing charter for all different channels Best Data-Driven Culture

7. +50% lift in pageviews per visit HGTV.com photo library +250% increase in saved recipes +400% increase in Pinterest shares foodnetwork.com recipe pages

8. After today’s workshop, you will be able to answer the following questions 1. How mature is my testing program? 2. How do I set up cultural processes and procedures? 3. How do I build an optimization team? 4. How can I demonstrate the value of my testing program?

9. Optimizely Maturity Model

10.

11. Poll How mature is your company?

12. After today’s workshop, you will be able to answer the following questions 1. How mature is my testing program? 2. How do I set up cultural processes and procedures? 3. How do I build an optimization team? 4. How can I demonstrate the value of my testing program?

13. Ideation Planning & Prioritization Development & QA Results & Iteration

14. Submission Forms Contests Interdisciplinary Brainstorming Ideation

15. Testing Charter Testing Roadmap Planning & Prioritization

16. Internal QA Test Launch Announcements Development & QA

17. A B Which One Will Win?

18. Socialized Results Accessible Records Results & Iteration

19.

20. After today’s workshop, you will be able to answer the following questions 1. How mature is my testing program? 2. How do I set up cultural processes and procedures? 3. How do I build an optimization team? 4. How can I demonstrate the value of my testing program?

21.

22.

23.

24. Poll How do you identify?

25.

26. After today’s workshop, you will be able to answer the following questions 1. How mature is my testing program? 2. How do I set up cultural processes and procedures? 3. How do I build an optimization team? 4. How can I demonstrate the value of my testing program?

27.

28.

29. Increase Revenue Improve RPV Increase Subscriptions Conversion Rate

30. Which One Won?

31. A B Which One Won?

32. Question What is the value of an experiment with losing variations?

33. Losing is still winning!

34. Losing is still winning! ● Resources Saved: Minimal developer investment ● Revenue Saved: Affected visitors limited ● Time Saved: Insight reached sooner

35.

36. After today’s workshop, you will be able to answer the following questions 1. How mature is my testing program? 2. How do I set up cultural processes and procedures? 3. How do I build an optimization team? 4. How can I demonstrate the value of my testing program?

37. Action Item: Tell us your next step

38. What topics would you like to see in the future?

39. Additional Resources • Optimizely Benchmark Report • Testing Charter • Submissions Google Doc • Testing Roadmap • Socializing Results • Autodesk Deck

40. Question & Answer

Workshop 6: Build Your Organization's Optimization Culture

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

En vedette

En vedette (10)

Similaire à Workshop 6: Build Your Organization's Optimization Culture

Similaire à Workshop 6: Build Your Organization's Optimization Culture (20)

Plus de Optimizely

Plus de Optimizely (20)

Dernier

Dernier (20)

Workshop 6: Build Your Organization's Optimization Culture