This document provides an overview of basic SEO strategies and best practices. It discusses what SEO is, the benefits it provides, how search engines work, factors that influence page rank, optimizing a website, using keywords effectively, maximizing keywords and links, and dos and don'ts. The overall goal of SEO is to help websites rank highly in search engines and earn more traffic by following technical and content guidelines.
2. What is SEO?
• Search Engine Optimization
is a vital tool in online
success.
• It helps in a million ways to
promote a website and earn
a share of the billion-dollar
bedazzled internet.
• Rank websites to the top!
3. Benefits of SEO
1. Widening your Customer/Follower Base
2. Visibility
3. Credibility and Market Perception
4. Building of Intellectual Property Asset
5. High Quality Web Standard
4. How do Search Engines Work?
1. Crawl
2. Index
3. Process
4. Calculate
5. Determine
Relevance
6. Retrieve
5. Dealing with Page Rank
• Search engines have different sets of criteria
in assigning page rank to websites.
• Quality links and keywords can increase your
page rank.
• Better page rank means you will be among the
top listed websites.
• The page rank is exponential.
• A few sites have a page rank of 6 and above.
6. Optimizing your Website
• SEO is a long term process so you can be
among the top results.
• It can provide the optimal conversion
rate.
• Clean up the conversion funnel.
• Originality of content rules!
7. Keywords Spell Success
• Think of the best keywords that
describe the content of your site.
• Think how visitors will enter those
keywords on the search engines.
• Think how many times the keywords
should appear on your content.
8. Nature of Keywords
Keyword research is a
mixture of both functions:
Capturing a large portion of
the target audience and
filtering the right visitors up
to the end of the funnel.
9. Maximizing Keywords and Links
Keyword Placement Link Types
• File names and URLs • Backlinks
• Page Titles • Internal Links
• Headings • Anchor Texts
10. Do’s and Don’ts
• Avoid link farms
• Avoid link exchanges
• Maintain good ratio of inbound and outbound
links
• No to keyword stuffing
• Panda hates duplicate content while Penguin
hates poor quality links
• Always favor original and engaging content
11. • Frequently update content
• Advertising content is stale and
stinky
• Highlight important points in your
content; make it scannable by the
readers
• Abide by the Copyright Law
