Slides for my talk with Fitzgerald and partners in Kinsale. More information here http://www.fitzgeraldandpartners.com/events.asp

1. Future proofing your business
 Trend watching
 Books
 Exponential
 Guru’s
 Trends
 Strategy
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2. TRENDWATCHING
 Look for changes in food, new products, trendy restaurants
 Look at the introduction of new products (failures and successes)
 Moore’s law
 VUCA
 Changes in wording
 Read science fiction
 Books
 Think changes through into their extremes!!!!

3. VUCA

4. Exponential change

5. VUCA GURUS
 Our gurus
Richard Watson
Ray Kurzweil
Jason Silva
Faith Popcorn
Chris Anderson
Naseem Taleb
Brian Solis
Ken Robinson
Seth Godin

6.  Moore’s Law
▪ ICT
▪ Data
▪ Internet of things
▪ Sensors
▪ Virtual reality
▪ 3D-4D printing
▪ Nano
▪ Genetics
▪ Biology
▪ Physics
▪ Material science
▪ AI
▪ Combination of all of the above!!!

7. STRATEGIC BOX
 Values
 Passion
 Vision
 Mission
 Positioning
 Resourcing

8. SALES
Good old selling is back

9. Sales is part of strategy
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10. Conclusion
 Constant idea generation
 Soft balance sheet
 Passion and purpose
 Technology as an enabler
 Story telling
 Focused execution

11. Questions?
Ron Immink
ron@bookbuzz.biz
www.bookbuzz.biz
ie.linkedin.com/in/ronimmink
@bookbuzzonline and @orangemanta
+353-85-1006307
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