Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
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Content Jam 2013: Cultivating a 'Fanbase': How to Turn Customers Into Brand Advocates by Jill Salzman
- 1. Cultivating A Fanbase: How To Turn Customers Into Brand Advocates with Jill Salzman
- 7. Why Bother?
- 8. Because that’s where the profit is.
- 9. WHY ME?
- 16. Tapers
- 17. • • It costs you 60 – 80% more to chase and convert new clients than it costs you to service an existing client It’s really, really cheap to love the ones you have – Dating context – easier to buy your partner flowers than it is to find a new partner – Baby context – easier to feed and diaper your baby than it is to find a new baby
- 18. The Mighty Four 1. CORE SERVICE or PRODUCT 2. EXPERIENCIAL STUFF 3. COLLECTOR’S ITEMS 4. FOLLOW-UP
- 19. CORE SERVICE or PRODUCT
- 20. EXPERIENCE **photos **podcasts **videos **publicity **concerts **facebook **website **twitter
- 22. FOLLOW-UP • • • • • Thank-you notes Street teams, Fan clubs, Reward Programs Newsletter Blog Posts Social Media
- 23. "I have just fallen in love with these anklets." -Jean, customer
- 29. Jill Salzman, Founding Mom Since ‘07 jill@foundingmoms.com Facebook.com/FoundingMoms @foundingmom Linkedin.com/in/FoundingMom YouTube.com/FoundingMoms FoundingMoms.com
Notes de l'éditeur
- Premium offerings garner avg of $22.
- Great example of collector’s items – licensing with mcd’s, on all cups and plates and forks you buy in target