This presentation will dive into branding, social media, and writing strategies you can use to grow your business with online marketing. There will be a focus on the value of engagement and specific strategies for engaging prospects on your website, blog and across your social media networks.

1. KISS MY GLASS
By Barry Feldman & Bruce Springsteen
You never knew my name, you’re in a different time zone
But suddenly here you are in my home
And though we don’t know each other you say it feels like we do
Because the words on the page they were talking to you… it’s true
I want to share what I know and help you through the fog
And if you like this page you might like the blog
Do you have any questions? Please feel free to ask
I’m not pitching my product, I’m kissing your glass
Through computers and tablets and phones that are smart
We share more, we care more, and we aim for the heart
Give me your email, I’ll be in touch fast
The plan is my brand wants to kiss your glass
We’re all going online for everything we need now
Seeking answers for who, what, when, where and how
You click around, but don’t stick around, most times it’s a bust
Until finally you find someone that you trust… it’s a must
Ain’t it strange how things changed, it’s a digital age
When it’s time to do business will you be on my page?
Will you find what you’re looking for to complete a tough task?
In the end, it’s a friend you’ll invite to kiss your glass
Through circles and timelines and social and search
I’d like to introduce myself, but you found me first
So let’s not let another precious second pass
There’s not a moment to waste now that I’ve kissed your glass
#KissMyGlass @feldmancreative

2. KISS MY
GLASS.
#KissMyGlass @feldmancreative

3. What am
I talking about?

4. Engaging people like this?

5. Engaging a person like you.

6. Engagement
creates:
attention
caring
sharing
buying
But
what
creates
engagement? #KissMyGlass
@feldmancreative

7. anthropologypsychology
scnieenucroe
behavioral economics

8. behavioral economics
anthropology
ssccnniieeeennuuccrroeoe anthropologyanthropologyanthropologyanthropologypsychologypsychology
psychologybehavioral feelings
economics

9. When you get kissed

11. How
things
work
now
#KissMyGlass
@feldmancreative

12. If you’re not
giving your customers a hand,
you might as well be giving
them the finger.

13. Social media
doesn’t really connect us.
Make your social connections count or they’re not worth counting.

14. When you
turn some
people off,
you turn
some
people on.

15. Know their nightmares.

16. Feel them.

17. Who cares what
Chris Brogan
is drinking?

18. The difference between
a website that turns you off
and one that turns you on is
one word.

19. Get engaged.
#KissMyGlass
@feldmancreative

20. access

21. aesthetics

22. association

23. belonging

24. desire

25. empathy

26. enhancement

27. #KissMyGlass
@feldmancreative
escape

28. experience

29. following

30. integrity

31. intrigue

32. involvement

33. meaning

34. newness

35. pleasure

36. respect

37. THE
ENGAGEMENT
LIST

38. access
aesthetics
association
belonging
desire
empathy
enhancement
escape
experience
following
integrity
intrigue
involvement
meaning
newness
pleasure
respect
#contentjam ...
@feldmancreative... #kissmyglass

39. Engagement can be measured
by the intensity of the connection
a customer makes with your brand.
#KissMyGlass @feldmancreative

40. You either
get remembered
or forgotten.
#KissMyGlass
@feldmancreative

41. Give a hand.
Reach out and connect.
Reader first.
Take a stand.
Be authentic.
Get in your customer’s head.
Get in your customer’s heart.
Engage.

42. glass disser
or
glass kisser?

43. Glass disser.

44. Glass kisser.

45. Glass disser.

46. Glass kisser.

47. Glass disser.

48. Glass kisser.

49. Glass disser.

50. Glass kisser.

51. Be a good
glass kisser.
#KissMyGlass
@feldmancreative

52. I hope I made you feel
something today.
www.feldmancreative.com
#KissMyGlass
@feldmancreative