What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
82. ...so let’s use thank you pages
...because that was kinda rough.
83. 1. They see a Thank You page (additional messaging)
2. They get an auto-response email
3. Sends an email notification to you
4. Saves to database or CRM
5. Records as a conversion in Analytics
5 Things that happen when visitors submit...
104. 1. Add great calls to action
2. Add strong testimonials
3. Add links to your strongest content
4. Remove links to other websites
5. Polish! Add personality! Video! People!
5 Tips for Top Pages
111. 1. Any small links getting clicked a lot?
2. Any big buttons getting missed?
3. Are calls to action effective?
4. What gets clicked the most in the main nav?
5. What never gets clicked in the main nav?
5 Questions to ask your Navigation Summary
112. “Everything you remove from a page
makes everything that’s left more prominent!”
Less is more (effective)
136. Medium
broadest origin of traffic
cpc
Source
Specific (branded) origin of traffic
facebook
Campaign Name
Specific marketing effort
spring_sale
Campaign tracking for a Facebook ad
137. Medium
broadest origin of traffic
email
Source
Specific (branded) origin of traffic
mailchimp
Campaign Name
Specific marketing effort
april_newsletter
Campaign tracking for an email newsletter
138. Medium
broadest origin of traffic
cpm
Source
Specific (branded) origin of traffic
twitter
Campaign Name
Specific marketing effort
event_registration
Campaign tracking for a Twitter campaign
178. 1. It answers questions
2. You share the insights
3. You make decisions based on those insights
4. You take action
5. You measure the impact
Analytics is useful only if...