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How to Increase Your Domain Authority

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5 Ways to Trigger the Most Important Factor in SEO

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How to Increase Your Domain Authority

  1. 1. How to Increase Your Domain Authority 5 Ways to Power The Most Important Factor in SEO For Orbit Clients Only
  2. 2. How Google Works
  3. 3. Links Keywords
  4. 4. Authority Relevance
  5. 5. Off-site On-page
  6. 6. Links are authority
  7. 7. more links = more authority
  8. 8. links from authoritative websites = much more authority
  9. 9. How much authority do I have? How do I find out?
  10. 10. Source: The MozBar Chrome Extension
  11. 11. It’s the likelihood that pages on your site will rank. It’s the value of a link from another site to your site.
  12. 12. Some Links Are Worth More Than Others There are a lot of little factors…
  13. 13. 1. It’s from a page on a domain with high authority
  14. 14. 2. It’s from a page without a ton of outgoing links Many outgoing links = less authority per link
  15. 15. 3. It isn’t just another link to your homepage
  16. 16. 4. The text in the link is descriptive ...not just ‘click here’ It’s good when the link text Includes the target keyphrase
  17. 17. It’s bad if all the links include the target keyphrase
  18. 18. But most sites have few or no keyphrase-focused backlinks
  19. 19. 1. From a site with high Domain Authority 2. From a page with few outgoing links 3. To a deeper interior page on your site 4. The anchor text includes your keyphrase High Value Links
  20. 20. 1. Links in press releases 2. Links in social media posts 3. “nofollow” links No (or low) Value Links
  21. 21. Bad Link Building Dumb ways to try to get links
  22. 22. “Please link to me now.”
  23. 23. “Pay me and I’ll get links to you.”
  24. 24. “I’ll pay you to link to me.”
  25. 25. “I write good article for you.”
  26. 26. “Take my infographic and link to me.”
  27. 27. “You have a broken link. Link to me.”
  28. 28. “I like this page. Link to me?”
  29. 29. “Take this badge …and link to me.”
  30. 30. “Take this badge …and link to me.”
  31. 31. “Order from this menu of links.”
  32. 32. Buying Links at Scale: Private Blog Networks (PBNs)
  33. 33. 1. Link Building Guest Blogging and Digital PR
  34. 34. Blogger Collaborative Content Marketer
  35. 35. More blog posts Links, better quality, more friends
  36. 36. Nice blog, buddy! This is what great marketing looks like
  37. 37. Classic PR Targets 1. Associations / Trade publications 2. Industry blogs 3. Local media 4. Big business sites (become a columnist)
  38. 38. I wrote an article for you. Here it is. Aaron Orendorff Expert Guest Blogger
  39. 39. 2. Link Attraction Combining influencers with high-value content
  40. 40. lead
  41. 41. lead traffic conversions
  42. 42. lead traffic conversions search email social
  43. 43. lead traffic conversions search
  44. 44. lead traffic conversions rank
  45. 45. lead traffic conversions rank content links
  46. 46. lead traffic conversions rank content links content relationships
  47. 47. source: How to Find Influencers, Orbit Media
  48. 48. Source: Mark Schaefer, Orbit Media The 5 Types of Influencers
  49. 49. Who creates links?
  50. 50. Source: Mark Schaefer, Orbit Media The 5 Types of Influencers
  51. 51. There are two kinds of people on the internet 1% Content creators 99% Content consumers and contributors
  52. 52. 5 Types of Content Creators 1. Bloggers and Editors 2. Journalists 3. Researchers 4. Podcasters 5. Event Producers
  53. 53. lead traffic conversions rank content links content relationships
  54. 54. lead traffic conversions rank content links content collaboration with content creators
  55. 55. Social media is the world’s greatest phonebook
  56. 56. 1. Contributor quote 2. Expert roundup 3. Deep dive interview Three Types of Content Collaborations
  57. 57. “Hi, Mark! Would you like to contribute a quote to this article?”
  58. 58. “Hi, Mark! Would you like to contribute a quote to this article?” “Sure, Andy! No problem. How does this sound?”
  59. 59. “Sure, Andy! No problem. How does this sound?” “This is perfect. Thank you! I’ll let you know when this is live...” “Hi, Mark! Would you like to contribute a quote to this article?”
  60. 60. 1. Content quality (expert POVs) 2. Better social reach (ego bait) 3. Grows your professional network Three Benefits of Collaborative Content …with content creators who create links and therefore might one day pass authority from their site to yours.
  61. 61. What content attracts links?
  62. 62. source: BuzzSumo, Moz
  63. 63. 75% of content has zero links source: BuzzSumo, Moz
  64. 64. Steve Rayson Co-founder, Buzzsumo ...if you want to create content that achieves a high level of both shares and links then you should concentrate on opinion forming, authoritative content... or well researched and evidenced content.
  65. 65. Steve Rayson Co-founder, Buzzsumo ...if you want to create content that achieves a high level of both shares and links then you should concentrate on strong opinion original research
  66. 66. lead traffic conversions rank content links content collaboration with content creators
  67. 67. lead traffic conversions rank content links original research collaboration with content creators
  68. 68. The average lifespan of a marketing website is 2 years 7 months
  69. 69. But how can I get influencers to check out this awesome research?
  70. 70. source: 2019 Blogger Survey, Orbit Media
  71. 71. “What do people in our industry often say but rarely support?”
  72. 72. Find the missing stat
  73. 73. Source: Foundation What else attracts link? Tools
  74. 74. 3. Do Something Press-Worthy You make the news. The news makes the links
  75. 75. What do you believe that most people would disagree with?
  76. 76. What do you think will happen in the future that most people think is unlikely?
  77. 77. What questions are people in your industry afraid to answer?
  78. 78. 4. Link Reclamation You got mentioned, but where’s the link?
  79. 79. source: Talkwalker Alerts
  80. 80. source: Talkwalker Alerts
  81. 81. Let’s email the editor… Specific, considerate…
  82. 82. The response… Grateful!
  83. 83. 5. Link Swapping The “grey hat” world of mentions
  84. 84. Everything in marketing is based on relationships
  85. 85. If you’re not making friends, you’re doing it wrong.
  86. 86. Friendships
  87. 87. @crestodina Andy Crestodina THANK YOU!

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