Mpi TechCon: Event Promotion
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This presentation was given on 2/19/13 as part of MPI TechCon 2013. It covers event promotion techniques through content marketing. Fun stuff!
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Mpi TechCon: Event Promotion
- 2. How it works Where does traffic come from?
- 3. “If you have more MONEY than brains, you should focus on outbound marketing. If you have more BRAINS than money, you should focus on inbound marketing.” - Guy Kawasaki
- 5. Where there’s traffic, there’s hope...
- 6. Traffic: Social, Email, Search
- 8. Sharable Content The foundation of promotion
- 9. Good Event Page • Overview • Where, when • Speakers • Who should go • Image / video …all traffic goes here!
- 10. Bad Event Page • No overview • No image • No fun to post …how am I supposed to share this??
- 11. The Blog Post …build your army before you need it!
- 12. Always use an image …of a pygmy hippo
- 13. Hot or cold, but never warm Source: HubSpot, Science of Email Marketing, February 2011
- 14. Emotions that get shared… Source: “What Makes Online Content Viral?” Berger, Milkman, Wharton Business School
- 15. Social Basics Twitter Promotion 101
- 16. Twitter: Rule of Thirds
- 17. Types of Tweets Quotes Mentions …don’t use an @ as the first character! Use a #hashtag, always! …tweet, then follow
- 18. Post to the Networks Facebook, LinkedIn, G+, Local networks, Industry forums • Tag and mention people • Make sure the image appears • Share within groups • Mention event in conversations and comments • Use event hashtag, link to event page …add the event link to your social profiles
- 19. Tweets: Echo …Echo …Echo 1. Registration Open (schedule) 2. Early Bird Registration Ending (schedule) 3. Countdown: X Days until event (schedule) 4. Thank for the RTs, shares and comments 5. Cross the streams for influencers 6. Reminder of the location (mention organizers) 7. Thank you sponsors (mention sponsors) 8. “Just saw the presentation” (mention speakers) 9. “See you at the event!” (mention registrants)
- 20. Targeted Sharing Twitter Research and Mentions
- 21. Finding Relevant People Source: Twitter Advanced Search
- 23. Finding Relevant People Source: ManageFlitter.com
- 25. Don’t Forget Your Peeps! • Speakers • Sponsors, vendors • Members, prospects • Friendly bloggers, press • Related organizations …and anyone else you know who might be interested.
- 26. After the Event Follow up!
- 27. Post Event Email Send to all registrants… • Link to survey (gather testimonials, email opt-in) • Event pictures (sharable pictures) • Link to presentations (available for a limited time) • Invite them to follow you in the social networks
- 28. Post Event Blog Post • Summary of presentations (mentions) • Event pictures (sharable pictures) • Social mentions / Top Tweets (Storify?) • “Would you like us to contact you before the next event?” (email opt-in)
- 29. Post Event Social Activity • Thank you tweets: speakers, sponsors, attendees • Event Photos: post, tag people, tweet, mention • Listen: tweets, mentions and blog posts by others
- 30. Top Email Trick How do I grow my list?
- 31. Before… After…
- 32. 1900% increase. Not bad!
- 34. GOOD
- 35. BAD
- 36. Oh My! What a big list you have…
- 37. Top SEO Trick How do I find keywords?
- 38. 3 Criteria for Choosing Keyphrases
- 39. Search Volume Text Resource: Google Keyword Tool
- 40. Search Trending Resource: Google Trends
- 42. Competition Competition is high if the sites on page one… • Are famous (wikipedia, etc.) • Have title tags that begin with the keyphrase • Lots of AdWords ads • Have a higher domain authority than you* *see Open Site Explorer
- 43. Check for Universal Search Results •Local (change tactics/choose another phrase) •Videos (opportunity?) • Images • Products • News
- 44. Relevance Text
- 46. 52 Headline Hacks More here: Headline Hacks
- 47. Where do I put these keywords?
- 48. On-Page SEO • Once at the beginning of the title <title> • Once in the first header <h1> • Four to six times in the body of the page • In links on other pages that link to the page.
- 50. Template & Tools
Notes de l'éditeur
- Remove Dates
- Could be when you publish something, or when something is published about you.
- Could be when you publish something, or when something is published about you.
- Could be when you publish something, or when something is published about you.
- Could be when you publish something, or when something is published about you.
- 1. post on FB and G+ Use images. 2. Tweet with quotesmentions, ..maybe try a hashtag.3. Then follow people.
- 1. post on FB and G+ Use images. 2. Tweet with quotesmentions, ..maybe try a hashtag.3. Then follow people.
- 1. post on FB and G+ Use images. 2. Tweet with quotesmentions, ..maybe try a hashtag.3. Then follow people.
- 1. post on FB and G+ Use images. 2. Tweet with quotesmentions, ..maybe try a hashtag.3. Then follow people.
- 1. post on FB and G+ Use images. 2. Tweet with quotesmentions, ..maybe try a hashtag.3. Then follow people.
- 1. post on FB and G+ Use images. 2. Tweet with quotesmentions, ..maybe try a hashtag.3. Then follow people.
- 1. post on FB and G+ Use images. 2. Tweet with quotesmentions, ..maybe try a hashtag.3. Then follow people.
- 1. post on FB and G+ Use images. 2. Tweet with quotesmentions, ..maybe try a hashtag.3. Then follow people.
- 1. post on FB and G+ Use images. 2. Tweet with quotesmentions, ..maybe try a hashtag.3. Then follow people.