Content marketers all have trouble finding time to write. There are two solutions to this problem: curation and collaboration. This presentation includes tips for curating and collaborating, with automated tools for big dogs and manual tactics for the rest of us...

1. Wine & Web #28
Andy Crestodina
@crestodina #wineweb
Curation & Collaboration

2. …the top challenge
is finding enough
time and bandwidth
to create content.
The Problem…
Source: B2B Content Marketing Report

3. The Solution?

4. CURATION

5. COLLABORATION

6. CONTENT CURATION

7. Complement your own content
by finding other articles,
and writing about them on your site.
Manual Curation

8. 1. Twitter
2. Email Newsletters
3. Search!
4. Blog Comments
5. Traditional Media
FIND the good stuff
What sparked emotion? Insight?

9. 1. Add commentary, examples, insight,
and opinion
2. Include short excerpt of the original
3. Create a new title
4. Identify the original source, add a link
ADD your own viewpoint
Share it with the original author! #egobait

10. Use software to find
and publish existing content
on your website…
Automatic Curation

11. Curata
For big dog, enterprise users

12. Curata

13. Paper.li Automatic Curation
Set it & Forget it!
1. Set sources
(your blog’s feed,
your social streams,
any keyword, etc.)
2. Paper Automatically
generates!
3. Paper.li mentions
others in your
Twitter stream. 

15. More Curation Tools!
1. Scoop.it
2. Storify
3. List.ly
4. Newsle
5. Bundlepost
6. Postplanner (Facebook)
7. Triberr
More Info: Razor Social: Content Curation Tools

16. COLLABORATION

17. Find influential writers,
connect with them, then
collaborate on content.
Manual Collaboration

18. Find Bloggers
Source: FollowerWonk.com

19. Get their attention…
1. Follow on Twitter
2. Comment
3. Retweet
4. Subscribe to Newsletter
5. Mention in Tweet
6. Share on Facebook
Slow and steady…

20. Reach Out
Tweet / Direct Message / Email

21. Use software to find bloggers,
make contact and track blogger
outreach.
Mass Collaboration

22. InkyBee
1. Search database of 800k blogs
2. Add relevant blogs to a list
3. Track your outreach/interactions
4. Monitor traffic in Analytics
All for just $19 / month!

23. 1. Search

24. 2. Sort, Select

25. 3. Setup Outreach Campaign

26. 4. Track Outreach Activity

27. More Blogger Outreach Tools
1. BuzzStream
2. GroupHigh
3. Vocus
4. BlogDash
5. Topsy
Source: KISSmetrics Guide to Blogger Outreach

28. EXAMPLES
Let’s do this thing…

29. Listen, Learn, Write About It

30. Email Roundup
…via DJ Waldow

31. The
Roundup
Interview

32. Walking the dog…

33. How to Keep Your Dog Happy
1. How much exercise is enough?
2. What to look out for at the dog park?
3. How do you know if your dog has dental
problems?
4. How does a dogs diet affect it’s energy levels?
5. My dog has anxiety issues? Can medicine
help?
5 Questions for 5 Experts
Reach out to some influencers…

34. Create a matrix of topics!
1. [dog exercise]
2. [dog social issues]
3. [dog dental issues]
4. [dog diet]
5. [dog medications]
Those 5 Questions were 5 Topics
Getting ready to repurpose…

35. Look! 5 new articles are already part written!
1. Expert Advice on Dog Exercise
2. Good Times: 5 Dog Park Tips from the Pros
3. Stinky Dog Breath. Is it a dental problem?
4. What’s Really in Dog Food and Why It Matters…
5. Sex, Drugs and Puppies: What you didn’t know
about breeders and canine medicine.
Repurpose those topics…
Collaboration + Curation = Content2

36. #win

37. Wine & Web
Andy Crestodina
@orbiteers #wineweb
Thank you!