The Oil and Gas industry is evolving rapidly. This is why SBM Offshore has launched an enterprise-wide program to redefine its way of working. In this presentation René Meijers, the Head of Data and Information Management at SBM Offshore, will provide an overview of their entire multidomain MDM program.

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3/3/16

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© SBM Offshore 2015. All rights reserved. www.sbmoffshore.com
How MDM is changing
the way we work

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About SBM Offshore
Why MDM?
Achievements
Roadmap
Agenda

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About SBM Offshore
Why MDM?
Achievements
Roadmap
Agenda

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SBM Offshore at a glance
A world leader in floating production systems
SBM Offshore provides floating
production solutions to the offshore
energy industry, over the full product life-
cycle.
The Company is market leading in leased
floating production systems with multiple
units currently in operation and has a
remarkable operational experience in this
field.

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SBM Offshore around the world
6
1

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About SBM Offshore
Why MDM?
Achievements
Roadmap
Agenda

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Started in 2012
Define new ways of working to:
• Restore control and compliance in SBM
• Address the new reality in the oil and gas market
The ‘Enterprise Architecture’ project was to deliver:
• New Data Management capabilities to enable faster and more effective
decision making process and reduce manual actions
• New Governance model to drive investment decisions, reduce costs and
sustain our information systems over time
SBM Offshore Transformation

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Enterprise Architecture: key deliverables
MASTER DATA MANAGEMENT
Single Source of Truth
Quality of Enterprise-wide data
supporting SBM Offshore business
processes
BUSINESS INTELLIGENCE
Visibility
Consistent and productive reporting
capabilities across business
disciplines
GOVERNANCE
Sustainability
APPLICATION INTEGRATION
Enabler
Simplification and Industrialization of data flows across SBM Offshore IS
End-to-end approach to manage and steer SBM Offshore IS over time
Key drivers 4 Capabilities in line with Market best practices
Common ways of working and standardization
Alignment
Consistency of decision making information
Quality
Efficiency / reduction of manual processing
Time
Sustainable and trustworthy foundations
Risk Management

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The same data is created over and over again in different systems
(‘manual interface’)
No controls in the creation/maintenance of master data
Data ownership is missing
No agreed upon global data standards
Inaccurate data analysis and automated reporting due to low
quality input data (e.g. supplier spend analysis)
An extremely complex application landscape
Business case for a master data solution
Lack of trust in data and information

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Reference data
Transactional data
Core Master data
Company
Department
Company
Corporate coding
Project
Vendor
Contact bank details
Client Employee
Equipment list
Journal
Purchase invoice
Man hour
Payment
Purchase order
Purchase request
Key
data
entities
Job Family Role profile
Contract
Department• Semantic context
• Data Quality Importance
• Core Business
• Meaningful outside SBM
• Volume of data
• Shorter life span
• Mostly meaningful
for SBM
Account
Material
Mission: Build trust in core SBM business information by consistent usage and quality
Global Master Data Management Scope

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About SBM Offshore
Why MDM?
Achievements
Roadmap
Agenda

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5 WAYS TO WRITE
“GOTEBORG”
N_ID NAME ADDRESS1 ADDRESS2 POSTCODE CITY PHONE CUR FAX VAT REGISTRATION
S004884 ROSEMOUNT TANK RADAR AB Gamlestadsvägen 18 B 41502 GOTHENBORG +46 31 3370 000 SEK +46 31 253 022 SE556043512401
S011743 MOORLINK AB Bror Nilssons Gata 5 417 55 GOTHENBURG 46 31 3012060 SEK 46 31 708 7900 46 31 3012060
S026463 SCANJET MARINE AB Södra Långebergsgatan 36 P.O. Box 9316 SE-400 97 GOTEBORG +46 31 3387530 USD +46 31 3387540 SE556291242701
S033739 KEMOSTAL PROCESS TECHNOLOGY P.O.Box 12119 SE-402 42 GOTHENBURG +46-31 693694 EUR +46-31 694320 SE556426913101
S037009 MERCURI INTERNATIONAL GROUP AB Mölndalsvägen 81 412 63 GOTENBORG +46 31 68 72 70 SEK +46 31 68 72 79 46 31 68 72 70
S039971 CARGOTEC SWEDEN AB, MACGREGOR RORO Fiskhamnsgatan 2 P.O. Box 4113 SE-400 40 GOTHENBURG +46 3185 0700 SEK +45 3142 8825 46 3185 0700
S072808 EMTUNGA PHARMADULE AB PO BOX 8733 SE 402 75 GOTHENBURG +46 (0)31 7941000 SEK +46 (0)31 7941308 46 031 7941000
S103087 ROSEMOUNT TANK RADAR AB Gamlestadsvagen 18B P.O. Box 13045 SE-402 51 GOTHENBERG +46.31.3370000 EUR +46.31.253022 46.31.3370000
3 VENDORS WITH 2
ADDRESSES
3 WAYS TO
CAPTURE “PO BOX”
4 WAYS TO
CAPTURE
“POSTCODE”
5 VAT’s ARE
ACTUALLY
PHONENUMBERS
8 WAYS TO
CAPTURE A PHONE
8 WAYS TO
CAPTURE A FAX
We might have a
duplicate!
DQ gap
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44
NADIA_ID NAME ADDRESS1 ADDRESS2 POSTCODE CITY PHONE CURRENCY FAX VAT REGISTRATION
S004884 ROSEMOUNT TANK RADAR AB Gamlestadsvägen 18 B 41502 GOTHENBORG +46 31 3370 000 SEK +46 31 253 022 SE556043512401
S103087 ROSEMOUNT TANK RADAR AB Gamlestadsvagen 18B P.O. Box 13045 SE-402 51 GOTHENBERG +46.31.3370000 EUR +46.31.253022 46.31.3370000
And now a summary:
(sit back and hold on tight….)
Did you count?
MDM-Vendor, a real life example ….

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MDM-Vendor: Major go-live in Nov 2015
Multiple data entry in different
systems
No data standards
Limited visibility who is doing what
Limited data ownership
No track and trace
Duplicates, missing and incorrect
information frustrating daily
processes
Limited trust in data and reports
Data is system related
Centralized process to create and
maintain core vendor master data
Track and trace on any change in
the data
Full visibility who is doing what
Data standards defined
Complete, accurate and unique data
enables strategic sourcing
Improved decision making: all
systems and reports use the same
data
System-independent ‘Single Source
of Truth’
Decentralized way ofworking (silo’s)
limiting business opportunities
1 centrally governed global process
Enabling business opportunites
From To
A centralized process to create Vendor master data to enhance
control/compliance in the entire P2P process

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Standardization of job families and role profiles within SBM:
• Centrally stored and maintained in the EBX-5 MDM repository
• Including HR-specific reference data
• Ready to be distributed to any other (HR) system in SBM, pending
development and implementation of Global HR IS solutions
MDM-HR: Centralizing job families and role profiles

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Step by step centralization of reference data used in SBM
offshore
MDM-Reference Data
Reference Data
Master Data
Transactional Data
Supplier
Type
Country
Code
Product
Group
Brand
Vendor Product
Purchase
Order

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About SBM Offshore
Why MDM?
Achievements
Roadmap
Agenda

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Master Data Roadmap 2016/2017
In-depth analysis has been done to prioritize other domains for
MDM, based on Business Value, Complexity and Effort

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Having the proper technical and process setup is obviously key,
experience learns however DATA is all about PEOPLE, so:
1. Communicate, communicate, communicate
• Talk ‘business’ not‘data’
• Why are we doing this, whatare the benefits?
2. Be patient
• Take time to train, explain and supportyour community
• And do it over and over again
3. Be firm, enforce discipline
• Stick to the process and data quality rules,do not allow exceptions
Closing thoughts: Change Management!

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THANK YOU
THANK YOU!!!