1. Facebook Demographics: Trends
April 15, 2009
Ben Lorica
O’Reilly Research
radar.oreilly.com/research
radar.oreilly.com/ben
twitter.com/dliman

2. Data Description
 Active Users by
- Location (IP Address)
- User supplied demographics: age, gender, etc.
 Data from 5/21/2008 - present
 Source: http://www.facebook.com/advertising/

3. Active Users
 193+ million worldwide
- F (51%), M (45%)

4. Major Regions

5. Gender and Major Regions
G,1$ !%#$ &'#$
1B4567$ &%#$ !(#$
1?57$ &)#$ !(#$
DA$1234567@E03$
!%#$ &!#$
D745FF379$
H36=593$E-$,/7/3$
>.4-C3$ !(#$ &%#$
This Week
;7=3$
;5<<=3$>7?/@:A$1B4567$ &'#$ quot;&#$
I327=3$
:-4/0$1234567$ !%#$ &&#$ Source:
O’Reilly Research
8637957$ !%#$ &&#$
,-./0$1234567$ !quot;#$ &%#$
)#$ *)#$ !)#$ ')#$ +)#$ %))#$ %*)#$ %!)#$
G,1$ !&#$ '*#$
1B4567$ '%#$ !*#$
1?57$ !(#$ !(#$
DA$1234567@E03$
!%#$ '!#$
D745FF379$
H36=593$E-$,/7/3$
>.4-C3$ !'#$ '&#$ 12 Weeks Ago
;7=3$
;5<<=3$>7?/@:A$1B4567$ '&#$ quot;*#$
I327=3$
:-4/0$1234567$ !&#$ '*#$
Source:
O’Reilly Research
8637957$ !%#$ ')#$
,-./0$1234567$ !quot;#$ '%#$
+#$ &+#$ !+#$ *+#$ (+#$ %++#$ %&+#$ %!+#$

6. Users By Region

7. Europe - Active Users By Country

8. Europe - Active Users By Age Group

9. South America - Active Users By Country

10. South America - Active Users By Age Group

11. Middle East and North Africa - Active Users By Country

12. Middle East and North Africa - Active Users By Age Grp

13. Asia - Active Users By Country

14. Asia - Active Users By Age Group

15. N. America & Other Regions - Active Users By Country

16. USA - Active Users By Age Group

17. Questions?
radar.oreilly.com/research/
radar.oreilly.com/ben
twitter.com/dliman