Tim O'Reilly and Sarah Milstein, Twitter experts and coauthors of the "The Twitter Book," show you how to use Twitter more effectively, whether you're on the site for personal socializing or to meet business goals. They explain why Twitter is emerging as an important channel, and they share key tips--along with compelling, real-life examples--from power users. These are Sarah's slides from the second part of the presentation.

1. A few more
tips and tricks

2. Why use Twitter
as a business?
• Interact with customers—they like it
• Get real-time feedback
• Provide customer service
• Drive traffic and sales

3. Search smarter

5. Advanced search
http://search.twitter.com

6. Advanced search
http://search.twitter.com/advanced

16. Google it

17. Google it
site:twitter.com/Username whatever

22. Track trends

26. Track trends
http://whatthetrend.com
http://twist.flaptor.com

27. Repost
important stuff

30. But don’t
spam people!

33. Make sure
people see
your messages

35. Track
click-throughs

37. Track
click-throughs
http://bit.ly

38. Twitter Boot Camp
June 15, New York City
http://bit.ly/BootCamp

39. http://bit.ly/TheTwitterBook
http://bit.ly/BootCamp