1. Disseny i la Geltrú
Ingvar Kamprad
“Interesting People” for the practice: Design Process
Claudia Ortega Ausejo
Group: D5012
Professor: José Mª Monquet
Vilanova 10/122014
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4. Business model and organization
Inter IKEA Systems B.V.
company within the Franchise Division of
Inter IKEA Group.
The customers are the IKEA retailers (users seen as partners)
The IKEA vision is shared by all, contributing by listening to the IKEA retailer's
needs, sharing good thoughts and solutions, and providing the tools and
knowledge to sell the IKEA products.
Simplicity and common sense should be the basis for
planning and strategic direction.
“Good leadership is a good example”
The purpose is to create solutions to the needs.
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5. Democratic design
Form follows function
Low prices with meaning
The IKEA product range
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Good
design
+
Good
quality
+
Good
price
6. Participatory design
“Do it yourself”Touch. Try. Explore. Dream!
The company involves the customer in every one of the
different processes.
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7. Values
Values cannot be invented – they can only emerge from one place:
the heart.
Commitment to the environment, human rights and sustainability.
"Offer a wide range of household products well designed, functional
at such low prices that most people can afford“.
The image is associated with a healthy lifestyle and values as
nature, freshness and flexibility in thinking.
Sustainable business
Co-workers suggests shared values,
respect, simplicity and cost
consciousness.
“IWAY”: conduct code.
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8. Concept
“Maintaining a strong IKEA culture is one of the most crucial factors
behind the continued success of the IKEA Concept”
Wholesale 360 degree experience.
It is not just a brand or an item you buy, you buy an experience, a
feeling and a value.
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