Direct Design House - profile

Design is not a colorful sheet of paper or a vague painting
Design is an ergonomic mean to improve human communications
If you want a design house that creates fine art,
Please do not choose us
But if you want a design house that solves the equation of beauty vs. applicable,
Practicallysaves you time and money by giving you the direct answer
Then we are your best choice
We are
"direct design house"
Our Direction

Why “direct design house”
Through our experience based on academic and practical achievements; we could understand the market, our
client's requirements and meet their expectations thoroughly, this takes place by guiding them from the very
beginning through 3D designs let them imagine what their thoughts would be in reality.
We carry out projects following our slogan “built as designed” under our supervision.
It is a job, a hobby and an obsession!

Our Mission:
To create various architecture and interior
spaces that meet our clients' aesthetic and
functional direction, saves them time and
money while respecting culture and
surrounding environment.
Our vision:
To be one of the top design houses that
creates design as a creative process and an
evolutionary practice in order to encompass
every aspect of life

What we do
Architecture:
•Architecturedesign
•Construction design and civil work
•Solutions for running projects in need for modifications
•Facades
•Landscape design (swimming pools, lakes, ramps, stones, mosaics, gardens, pergolas, hedges, fences …etc)
•Supervision on implementation

What we do
Interior Architecture:
•Interior design
•Branding design by creating identity guidelines for branches and outlet stores
•Fixed wooden work
•Installation and fitting out work
•Style and modern furniture
•Details and work drawings

What we do
Creative Services:
•3D design
•3D presentation
•Walk thru and fly thru presentation
•Maquettes

Residential
Our approach to residential projects is 'inside out' in that we start from the detail planning of the dwelling units
and gradually move to the macro level of master plan. The layout of rooms, internal circulation, domestic
facilities like stores and drying areas, placements of toilets and accessibility, living and bedroom spaces,
privacy, views, adequate ventilation are studied for each project in details.

Residential
Project: Villa
Location: 5th District,
New Cairo
Requirements:
Project design (Construction
Architecture-Facades-Interior)
Furniture-Finishing
3D Presentation

Residential
Project: Villa
Location: Beverly Hills,
6 October
Requirements:
Project design (Construction
Architecture-Facades
Landscape-Interior) Furniture
Finishing-3D Presentation

Residential
Project: Villa
6 October
Requirements:
Project design (Construction-
Architecture-Facades-
Landscape-Interior) Furniture-
Finishing-3D Presentation

Residential
Project: Building
6 October
Requirements:
Project design (Construction-
Architecture-Facades)
3D Presentation

Residential
Project: Apartment
Location: Nasr City
Requirements:
Interior Design-Furniture-
3D Presentation

Residential
Project: Apartment
Location: Beverly Hills
Requirements:
3D Presentation

Residential
Project: Apartment
Requirements:
Landscape-3D Presentation

Residential
Project: Villa
Requirements:
Landscape-3D Presentation

Residential
Project: Villa
Location: 5th District,
New Cairo
Requirements:
3D Presentation

Compounds
In certain projects we have done detail analysis of such layouts with respect to cost of construction, time and
percentage of common areas, etc. We feel these tangible issues coupled with master plan elements like large
gardens and landscape items, sports facilities, easy to use parking and legible & circulation of vehicles and
pedestrians is what makes a successful housing scheme.

Compounds
Project: Future Land
Location: 6th October City
Requirement:
Master Plan-Landscape-
Facades-3D Presentation

Compounds
Project: Blue Compound
Location: Libya
Requirements:
Master Plan-Facades-
3D Presentation

Retail
We understand that retail is a very important element of the social, economic and environmental sustainability
and this means that spaces need to be accessible to all, environment friendly and economic to run.
This informs our designs for retail in many ways which come together to produce a result which will always
provide a unique experience.

Retail
Project: Carrefour Café
Location: Alexandria
Requirements:
Layout-Interior Design-
Furniture-3D Presentation

Retail
Project: Carrefour Café
Location: Maadi
Requirements:

Retail
Project: PNB Paribas Branch
Location: Carrefour-Maadi
Requirements:

Retail
Project: Restaurant
Location: Sharm El Sheikh
Requirements:

Retail
Project: Shaheen Café
Location: Heliopolis
Requirements:

Retail
Project: Shaheen Café
Location: Nasr City
Requirements:

Corporate
We explore all options including staff amenity spaces, conference and catering facilities, integrated “branding”
features and space planning. Corporate design must also reflect the aspirations of the company.
The end result is what we hope will be a landmark of excellence and a home for corporate success.

Corporate
Project: Giza Foods Co.
Location: Nasr City
Requirements:
3D Presentation

Corporate
Project: Al Tawfiq Factory
Location: 10th of Ramadan
City
Requirements:
Master Plan-
3D Presentation

Thank You
Head Office
4 Al Mohandiseen Towers, Cornish El Nile, Maadi, Cairo, Egypt. Tel/Fax: 002 02 - 252 75 567
sales.ddh@gmail.com

Direct Design House - profile

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