1. What do you mean,
“marketing?”
Joe 'Zonker' Brockmeier
Editorial Director, Linux.com
www.dissociatedpress.net
jzb@zonker.net

2. Is this talk for you?

3. Three types of projects

4. Scratching your own itch

5. Benign neglect
(The most typical project)

6. User-centric

7. Marketing can't solve other
problems

8. Marketing isn't always bad

9. Marketing and Public
Relations – why you want to
bother

10. Bring in new users

11. Attract developers

12. Share code

13. Ok, I'm convinced. Now
what?

14. Sorry, no budget

15. That's OK. Traditional
methods don't work well for
open source anyway.

16. What can I do?

17. Word of mouth

18. Presentations

19. Write articles
(and make money!)

20. Press
(Let us do the writing for you...)

21. You already have the
world's most advanced
advertising tool...

22. The Internet

23. A good project Web page
goes very far.

24. Doing it right...

25. Doing it right...

26. FAQ, about page, contact
info, etc.

27. Do's and Don'ts

28. Embrace non-developers
(and put them to work...)

29. “Just grab the code from
[insert RCS here...]”

31. Bad: source repository only

32. Better: Source tarball
(with clear instructions)

33. Great: Distro-specific
packages

34. Spectacular: VMware or
other virtual machine image
with pre-configured
environment

35. Who needs a manual? Just
read the source code?

36. Good documentation is great
marketing

37. Dissing other projects

38. Talk about why your project
is great, not why other
projects suck rocks.

39. We'll release when we're
ready

40. Predictable release cycles
bring, and keep, users

41. Care and feeding of the
press:
http://www.netpress.org/careandfeeding.htm
l

42. Introduce yourself

43. Be sincere
(even if you have to fake
it)

44. Send updates to relevant
publications

45. Have a (reliable) press
contact

46. Don't flame

47. Become the media

48. Good luck!

49. Thanks!