Business Agility-CIO on Assembled Web

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Business units are growing increasingly frustrated with IT's ability to support them - especially for customer-facing web applications. The rapidly changing customer behavior online is forcing a new approach in the era of the Assembled Web.

Business Technologie Formation

The Assembled Web for CIOs New approaches to increase business agility Customer online behavior is shifting significantly Your business partners are struggling to respond IT should take open, iterative approaches to become more agile

The Assembled Web ,[object Object],1. Individuals are now in control and assembling their own view of the web – companies must go to where they are 3. IT must find a way to enable business partners to create numerous compelling solutions for customers at a rapid clip while at the same time maintaining control, security and scalability of core corporate systems 2. When customers do come to your websites they expect to be able to learn (Content), engage (Community) and buy (Commerce) all on one integrated site.

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How Did We Get Here? ,[object Object],Era Characteristics Limitations Web of Documents Content-centric Static HTML experiences / lightweight CMS Focus on eyeballs, stickiness “ The web is a giant universal library for information” Results in Brochure-ware Experiences are not engaging Not digitally native Not interactive / immersive Web of Transactions Commerce-centric Focus on conversion rates “ The web is a giant universal marketplace for buying and selling things” No loyalty to merchants No depth of experience No social interaction Transactional focus often resulted in weak content – don’t distract the buyer Web of Communities (aka “Web 2.0”) Community-centric Focus on “engagement” “ The web is a giant universal cocktail party / high school reunion / community” Struggle to find business models Community for community’s sake Herd mentality Cost of community management underestimated

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Relevant Technologies, Approaches, and Standards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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