The document summarizes a business plan for a food stall concept called "Arroz" that serves arroz caldo with various toppings. The stall aims to offer variety at reasonable prices and become a major food chain in the Philippines. It provides details on the product, prices, promotion, suppliers, financial projections, and differentiation strategies. The business expects to generate over Php4 million in net income annually by operating 3 stalls serving over 150 customers per day.
2. The Philippines is a rice-eating nation and one of our major agricultural
products is rice.
Lugaw or Arroz Caldo is a common comfort food for Filipinos, eaten any time
of the day. But we are developing the concept into something more appealing
by introducing a variety of toppings to make each “Arroz” experience a
different one.
The company aims to make “Arroz” the next great food chain in the
Philippines, by offering variety at a reasonable price.
BACKGROUND
3. PRODUCT arroz caldo with more choices of toppings
PRICE prices start at Php50 (for single serving)
PROMOTION flyers & word of mouth
PLACEMENT BPO buildings or commercial strips nearby
MICRO ENTERPRISE PROFILE
4. MONEY MANPOWER
• CAPEX – Php300K Stall Front (2), Cooks (2), Dishwashing (1),
• Rent – Php30K Commissary (10)
• Permits & Licenses – Php150K Training: preparation & cooking, customer
• OPEX – Php70K service, cleanliness & waste disposal;
company to set time standards in terms of
quality, preparing & serving food
MATERIALS MACHINERY
• JIT purchasing • burners, refrigerator,
Output Input
• Plan weekly supply cash register, kitchen
• Rely on local utensils, serving bowls,
suppliers and juice dispenser, stall
distributors layout
Throughput
PROCESS
5. # of customers/day # of days operational # of branches total
Revenue Php 13,387,500.00
Individual Bowls Php 75.00 130 350 3 Php 10,237,500.00
Eat-All-You-Can Php 150.00 20 350 3 Php 3,150,000.00
Cost of Sales Php 3,600,600.00
Van Php 850,000.00 per van 2 Php 1,700,000.00
Cart Construction Php 100,000.00 one time fee 3 Php 300,000.00
Space Rental Php 30,000.00 12 months 3 Php 1,080,000.00
Cart Equipment Php 30,000.00 one time fee 3 Php 90,000.00
Cart Supplies Php 10,000.00 12 months 3 Php 360,000.00
Contingency for emergency purposes Php 70,600.00
Gross Profit Php 9,786,900.00
Operational Expenses Php 996,000.00
CUSA Php 1,500 per sqm 12 months 3 Php 54,000.00
Utilities (electricity, water, telephone) Php 10,000 per month 12 months 3 Php 360,000.00
Marketing Spend (advertising) Php 5,000 per month 12 months Php 60,000.00
Permits and Licenses (including miscellaneous expenses) Php 50,000 per year 3 Php 150,000.00
Transportation Php 8,000 per month 12 months 2 Php 192,000.00
Repairs & Maintenance Php 5,000 per month 12 months 3 Php 180,000.00
Net Operating Income Php 8,790,900.00
General Administrative Expenses Php 2,430,000.00
Manpower (store personnel) Php 12,500.00 5 12 months 3 Php 2,250,000.00
Retainers Fees (Bookkeeping & Management) Php 5,000.00 12 months 3 Php 180,000.00
Manpower (supervisors, management) - including benefits Php 30,000.00 10 12 months Php 3,600,000.00
Net Income Before Tax Php 6,360,900.00
Income Tax Php 1,908,270.00
Net Income Php 4,452,630.00
FINANCIALS
6. Getting the Raw Materials
(ingredients)
Preparing and Cooking the Arroz
Caldo
Output Input
Serving the Arroz Caldo to the
customers
Throughput
PROCESS
7. Chorizo Bilbao Spanish Sardines Fried Tofu
Duck Breast Bacon Hard-boiled Eggs
Grilled Chicken Pork Hoisin Fried Garlic
Smoked Milkfish Pork Humba and more…
TOPPINGS
8. Php50-99 (single Php150 (eat-all-you-
Price serving) can)
Delivery Lean production for cooking
High quality Special Eco-friendly
Quality ingredients recipes packaging
Output Input
Throughput
PROCESS
9. More Toppings
Introduction of variations such as arroz paella or
complementary desserts
SUGGESTED IMPROVEMENTS
10. Arroz will be served in wax coated paper bowls with matching covers so these
can be bought on the go.
Arroz will be available in individual bowls or in an eat-all-you-can setting for
the diners.
Toppings will be grouped according to price for individual bowls (like the
yoghurt stations and mongolian kiosks), but will all be inclusive for the
unlimited Arroz option.
DIFFERENTIATION
