2. Gift Economy and Internet Commerce There is a growing trend for Internet Companies to embrace social networking (Euromonitor International, 2008). For example eBay and Amazon have added features to their ecommerce sites to include “communities” and discussion forums. Grapes Team SP2 2010
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4. “Guest Book” option for buyers to leave comments or suggestions. Grapes Team SP2 2010
5. Gift Economy and Internet Commerce Rich Internet Applications (RIAs) make it possible for Internet Companies and consumers to create compelling content and experiences in a social network environment. Grapes Team SP2 2010
6. Gift Economy and Internet Commerce Not all economies are based on maximizing personal gain - some are founded on giving (Pinchot, 1995). Grapes Team SP2 2010
7. Gift Economy and Internet Commerce In market economies, goods are exchanged for monetary value. In a barter economy goods may be exchanged for other commodities, in a gift economy however, there is no monetary exchange, instead things are provided out of a sense of community spirit and responsibility. Grapes Team SP2 2010
8. Gift Economy and Internet Commerce Discussing the Gift Economy, Ghosh (2005) stated “There is no specific economic inherent value in a product. Value lies in the willingness of people to consume a good, and this potentially exists in anything that people can produce and pass on.” Grapes Team SP2 2010
9. Gift Economy and Internet Commerce Anderson (2008) said that “Altruism has always existed, but the Web gives it a platform where the actions of individuals can have global impact. In a sense, zero-cost distribution has turned sharing into an industry.” Grapes Team SP2 2010