Five Quick SEO Tips for Private School Websites

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If you own a small business website such as a private school of summer camp, these five Search Engine Optimization Tips will help you increase your ranking in Google results.

Business Technologie Design

Five Quick SEO Tips

There are 50,000 searches a month on
google for the term ‘Private Schools’

Is your school being found?

#1
Submit your
website to
Google Places

Show Up Here!

Google.ca/Places
TIPS:

Be consistent.
Address, phone
number, keywords

Use local and specific
keywords

#2 Find your Keywords
Keyword tools collect data from previous
user searches and offer estimates of
search volume and related phrases.

Tools: adwords.google.com
spyfu.com

• Content is King!
#3
Create Keyword
Specific Content
• Use unique page titles Pages

• Add keywords to body text, image
titles, captions and alt text

• Higher up the page and larger font is
more relevant in Google’s eyes

#4 Increase backlinks
Links to your site tell search engines that
your site is important.

• Personal and work websites
• Blogs and community portals
• Free and paid directories

Tips: Adding Backlinks
Anchor Text: Use descriptive text rather then
just your website. (Crofton House is an all girls’
private school in Vancouver, British Columbia)

Hyperlinks: Point to a specific page of your site
whenever possible. (applying, international students)

Broken Links: Have a negative effect. Fix them!
(google.com/webmaster/tools)

#5
Track Your
Success

Traffic
User Type
Pathways
Marketing

Our Kids Media
Marketing Private and
Independent Schools since 1998

twitter: @ourkidsnet
web: www.ourkidsmedia.com
phone: 905.272.1843

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