Combined presentations from social media marketing for small business webinar (28th April 2011) with Our Social Times, Constant Contact, MarketMeSuite and oneForty.
3. Why Use A Dashboard?
• Time is Valuable for a Small Business
• You Have a Team to Coordinate
• You need to Organize!
• Set up Searches
• Monitor your Competitors
4. How MarketMeSuite Users Do It
• Reply Campaigns to Geo-Target
• Dotted Content and Signatures
• Branding for Added Exposure
• Scheduling to Save Time
• RSS posting and giving author credit
6. Branding and Facebook Signatures
You can change the link under the Post to go back to YOUR website
7. Save Time With RSS
Make sure to give credit to blog authors!
8. Do’s and Don’ts of SM Marketing
• Do Geo-Target
• Do Be Organic
• DON’T spam
• DON’T be afraid to unfollow
• Do always be present
• Do Monitor Your Competitors
• Do Use Social Media for CRM
• Do use OneForty, Constant Contact and MarketMeSuite as resources ;)
14. Engagement Increases Sales and Referrals
Likelihood to Buy
51% 68% 68%
53% 69% 64%
Likelihood to Recommend
ExactTarget, "Subscribers, Fans and Followers: The Collaborative Future." September 8, 2010
21. Small Business,
Social Business.
starting with Twitter
1. Why?
2. How?
3. What NOT to do.
Laura “@Pistachio” Fitton
4. Find the right tools. CEO/Founder – oneforty
5. Keep it all together. Co-author – Twitter for Dummies
22. “by consistently touching
a tribe of people with
generosity and insight,
she’s earned the right to
lead”
-Seth Godin, Tribes
23. Small Business,
Social Business. starting with Twitter
1. WHY?
24.
25.
26. Why Consumers Follow Brands
• Updates on future • Fun/entertainment
products (#1: 38%) • Exclusive content
• Stay informed about • Learn more about the
company activities company
• Discounts and • Show others my support
promotions for the company
• Updates on upcoming • Share ideas/provide
sales feedback (#10: 20%)
• Samples/coupons
CoTweet ExactTarget 2010
27. “Just for PR & Marketing, right?”
• Marketing • Brand Monitoring
• Advertising • SEO & Traffic
• PR/word of mouth • Promote events
• Social CRM • Create & share
• Sales content
• Contests & offers • Build community
• News & trends • Earn social capital
• Customer Service • Networking
28. “Everything email touches…”
• Events backchannel • Decentralized teams
• Research • Employee support
• Collaboration • Mentoring
• Innovation • Problem-solving
• Recruiting • Purely social
• Best practices • Knowledge
• Project status management
• Sourcing solutions
29. Small Business,
Social Business. starting with Twitter
2. HOW?
34. Learn.
• Act on what you’re hearing
• Shine a light on others’ ideas
• Innovate
• Measure and notice what’s working
• Apologize when you screw up
• Encourage your team to explore and
take risks
• Try new stuff. Repeat.
34
35. Care.
Your Mother Taught You How To Tweet
1. Dress nicely
– Background & avatar
2. Introduce yourself
– Complete profile, link on your site
3. Be a good conversationalist
– Listen. Respond. Be relevant. Be useful.
36. Care.
Manage Customer Relationships
• Get involved where customers already are
• Build relationships and keep in touch
throughout the Customer Lifecycle
-- save searches, track deals, manage
contacts & projects
• TIP: Try a Social CRM tool with many
different integrations
36
37. Serve.
Create great content
• Twitter streams, Facebook pages, blogs, ebooks,
white papers & webinars
• Cover things your prospective customer cares
about and needs to know.
• Tool tip: Try Disqus for blog comments:
– encourage social sharing
– engage prospects
– organize email addresses
37
38. Serve.
Curate great content
• Be a one-stop-shop for everything customers need
• “Do what you do best and link to the rest!” -@jeffjarvis
• Resist “NIH” (not invented here) don’t try to generate
all the content yourself
http://14t.me/curatecontent
39. Small Business,
Social Business. starting with Twitter
3. What NOT to do.
40. We Need More Followers!
Clickthrus?
Fans?
Friends?
Traffic?
Klout?
Influentials?
SOMETHINGS? Right? Don’t we? Hello?
41. You Need Business Objectives.
Then, measure what you’re actually
trying to do.
42. We Need Social Campaigns!
not so much.
Invest in Social literacy.
44. The ROI is THERE
• Track conversions from social
media
• Build and track relationships
and leads
• Track converstions with in-
page analytics
• Retain customers and create
fans
• Save costs - customer support,
lead generation
45. Small Business,
Social Business. starting with Twitter
4. Find the right tools
53. SocialBase.
Everything in one place.
Any tool. Any workflow.
BENEFITS
• Brings order and expertise immediately
• Customizable and programmable
• Expert training wheels for social
projects
• Brings scale and collaboration from
one desktop