Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

Taking the Boring out of B2B Content Marketing

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Prochain SlideShare
Reaching The Mobile Consumer
Reaching The Mobile Consumer
Chargement dans…3
×

Consultez-les par la suite

1 sur 19 Publicité

Plus De Contenu Connexe

Diaporamas pour vous (20)

Les utilisateurs ont également aimé (19)

Publicité

Similaire à Taking the Boring out of B2B Content Marketing (20)

Plus par Our Social Times (20)

Publicité

Plus récents (20)

Taking the Boring out of B2B Content Marketing

  1. 1. @lbrynleyjones
  2. 2. 2 Clients Social + Content Measurement Team (hiring!)
  3. 3. Source: B2B Content Marketing 2015 – Content Marketing Institute 3 35% of B2B marketers have a documented content marketing strategy. 94% of B2B marketers use LinkedIn to share content, making it he most popular platform. 70% of B2B marketers are creating more content than they did a year ago. 58% of B2B marketers use search engine marketing (+ say it’s the most expensive). 32% say they are challenged with finding trained content marketing professionals. 62% of B2B marketers say they use infographics (up from 51%).
  4. 4. 4 “You get an instruction manual with your DVD player. You throw it in the trash, and you go to YouTube.” - Jason Miller, author of “Welcome to the funnel”
  5. 5. 5 http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
  6. 6. How to get it right! 6
  7. 7. 7 Idiots on ladders
  8. 8. 8
  9. 9. 9 RESULT: 1,000+ downloads
  10. 10. In the 9 months since launch, the campaign has generated measurable business results. It has changed the perception of Xerox with key prospects and generated over 1000 new sales appointments, with more than $1B in pipeline revenue. Nikki Fisher, Solutions Insights 10
  11. 11. 11 RESULT: 990 Tweets, 17,300 viewed their Sustainability report
  12. 12. 12
  13. 13. 13
  14. 14. 14 ①  Use the most compelling statistic or fact as the title – e.g. 7% of Twitter users aren’t human ②  Find an interesting angle – e.g. 10 inventions that shouldn’t work under water, but do ③  Make it accessible – e.g. 5 things you didn’t know about bluetooth ④  Make it topical – e.g. What today’s [insert news] means for your [insert industry] business ⑤  Focus on search engine optimisation – e.g. The beginner’s guide to smart thermostats
  15. 15. 15 © Our Social Times 2015
  16. 16. 16
  17. 17. Bright Bull Study: B2B Lead Generation Lessons from 4000 Businesses 17
  18. 18. 18 Image credit: RankManiac
  19. 19. 19 For a discussion about your B2B content marketing strategy, contact us @ oursocialtimes.com

×