35% of B2B marketers have a documented content marketing strategy. LinkedIn is the most popular platform for sharing content, used by 94% of B2B marketers. 70% of B2B marketers are creating more content than they did a year ago.

1. @lbrynleyjones

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Clients
Social + Content
Measurement
Team (hiring!)

3. Source: B2B Content Marketing 2015 – Content Marketing Institute
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35% of B2B marketers have a documented
content marketing strategy.
94% of B2B marketers use LinkedIn to share
content, making it he most popular platform.
70% of B2B marketers are creating more
content than they did a year ago.
58% of B2B marketers use search engine
marketing (+ say it’s the most expensive).
32% say they are challenged with finding
trained content marketing professionals.
62% of B2B marketers say they use
infographics (up from 51%).

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“You get an instruction
manual with your DVD
player. You throw it in
the trash, and you go
to YouTube.”
- Jason Miller, author of “Welcome to the funnel”

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http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge

6. How to get it right!
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Idiots on ladders

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RESULT: 1,000+ downloads

10. In the 9 months since
launch, the campaign has
generated measurable
business results. It has
changed the perception of
Xerox with key prospects
and generated over 1000
new sales appointments,
with more than $1B in
pipeline revenue.
Nikki Fisher, Solutions Insights
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RESULT: 990 Tweets, 17,300
viewed their Sustainability report

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① Use the most compelling statistic or fact as the
title – e.g. 7% of Twitter users aren’t human
② Find an interesting angle – e.g. 10 inventions that
shouldn’t work under water, but do
③ Make it accessible – e.g. 5 things you didn’t know
about bluetooth
④ Make it topical – e.g. What today’s [insert news]
means for your [insert industry] business
⑤ Focus on search engine optimisation – e.g. The
beginner’s guide to smart thermostats

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© Our Social Times 2015

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17. Bright Bull Study: B2B Lead Generation Lessons from 4000 Businesses
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Image credit: RankManiac

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For a discussion about your B2B content marketing
strategy, contact us @ oursocialtimes.com