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eCommerce More Visitors!  More Customers!   More Sales!
Presented by ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Aim
Definition - eCommerce ,[object Object],[object Object]
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mesh Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eCommerce UK Growth ,[object Object],[object Object],[object Object]
How much is the UK eCommerce Market worth?
 
DISTRIBUTION ,[object Object]
Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shipping - SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Free Postage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Delivery Services
Parcel Point
CUSTOMER SERVICE ,[object Object]
Customer Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When things go wrong ,[object Object],[object Object],[object Object],[object Object],[object Object]
What should be on an eCommerce website BY LAW RECOMMENDED
7 Customer Service Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ACCOUNTING ,[object Object]
Accounting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customs declaration completed for all: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Under £270 – CN22
Over £270 – CN23
 
Components  of eCommerce
Accounting System Integration +++
ONLINE PAYMENTS
Online Payments ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips – online payments ,[object Object],[object Object],[object Object]
What payments do people use?
MULTI-CHANNEL SELLING
Marketplaces you can sell on?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amazon Stores
 
 
Amazon Fees (December 2010) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Self Publish on a Kindle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
eBay fees (+PayPal fees) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amazon vs eBay Fees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketplaces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Marketplaces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
And in Summer 2011
Local/Coupons ,[object Object],[object Object],[object Object],[object Object]
 
SEO- SEARCH ENGINE OPTIMISATION ,[object Object]
Own Search Box ,[object Object],[object Object],[object Object]
Tips for own search box ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimisation  - Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Results
Google Organic Search
Google Ads
Google Shopping results
Google Shopping
Google Images
Google Shopping results
SOCIAL MEDIA ,[object Object]
Social Media  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
LinkedIn – Product and Services Page
 
WEB ANALYTICS
What  can Web Analytics tell us? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eBay Analytics
eCommerce Analytics
eCommerce Analytics
Web Analytics and Adsense
Customer Tracking ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Future - Mobile
Actions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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eCommerce - More Visitors, More Customers, More Sales

Notes de l'éditeur

  1. UK’s largest online-only fashion and beauty Store 10 Years ago 3 employees now 1000 employees Camden Town fulfill out of Hemel Hemstead 223 million sale 313/2010 8.3 million unique visitors a monith 3.0 million registered users.
  2. VAT 100 = VAT return EC Sales List = supplies to other EU VAT registered Businesses (Zero Rated) Instrastat – EU Sales over £250,000
  3. Home DIY Work and Office