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UKITA Social Media for Business Presentation Wolverhampton 2010

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Presentation from a UKITA event in October 2010 discussing Social Media's use in business both local, national and international, especially Facebook and Twitter.

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Social Media for Business
Blog @PhilOakley from @OutserveWeb
 
Phil Oakey
 
What we do? Outserve provides consultancy to help businesses get the most from technology and the web.
What How Why
What
Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques. http://en.wikipedia.org/wiki/Social_media
 
17th February 2010 www.outserve.co.uk [email_address] VIDEO
YouTube –
17th February 2010 Micro-blogging
Blogs
17th February 2010 www.outserve.co.uk [email_address] Photos
17th February 2010 www.outserve.co.uk [email_address] Networking
17th February 2010 Bookmarking
17th February 2010 Documents
17th February 2010 Slides
Location
Hyperlocal
Local
 
Regional
National
Global
Universe
 
 
 
World Population
World Population with Internet
World Population with Internet
UK Population with Internet
Fastest Growing Facebook group is women over 55 .
50% of active users log on everyday
Is Social Media For Business?
Why
Sales & Marketing
 
 
 
 
Community
Promotion
Marketing ,[object Object]
Interaction/Feedback
Superhuman Strengths
COMMUNICATION
 
 
 
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service/Support
 
Brand/Reputation Management
Brand/Reputation Management
Brand/Reputation Management
Brand/Aawerness/Reputation
 
 
 
Collaboration & Building Teams
How
Strategy
 
 
Analytics
 
 
Integrated Online
Integrated Online
 
 
 
 
 
Link Social Media Content together
Integrated offline
Integrated offline
Integrated Offline
 
 
 
 
Brand Protection
Brand Protection
Brand Protection
 
Devices
 
 
 
 
Future/Now ,[object Object]
Video
Social CRM
Social Shopping
Q&A
Actions
Actions ,[object Object]
Actions ,[object Object],[object Object]
Actions ,[object Object],[object Object],[object Object]
Actions ,[object Object],[object Object],[object Object],[object Object]
7 tips for ,[object Object]
Recommend People
Ask for Recommendations

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