My latest speaker deck from the Innofest conference in Beijing.

1. The brave new World
of Advertising.
Powered by Technology.
Innofest 2015 | Beijing

2. Partner
&
at K1ND Beijing at Family

4. Let’s be
frank:

5. (Most)
People
don’t like

6. Advertising

7. Instead:

9. # #

13. Entertain me
Educate me
Offer Discounts

14. It’s hard.

15. Babies, Cats and
singing Cops…

16. Korean Soup Operas,
K-Pop, J-Pop…

17. Mobile Games,
Chatt Apps …

18. And other Brands
with their content
competing for the
attention of your
audience.

19. Technology can help
brands to deliver new formats of
entertainment, experiences &
services for customers

20. Let’s take a look at
some technologies that
create new opportunities
for brands

21. The Internet of Things or
how every object turns
into a media platform

24. “80 billion connected
things by 2020.”
Source IDATE

25. That’s:
80,000,000,000

29. Virtual Reality or
the new experience screen

33. Currently
fundraising

35. Voice Interface or
no screens needed

38. Marketing & Product Innovations
Make it an experience
Make it memorable through storytelling
Make it easy to share
The Standout Formula
+
+
+

39. Driver
Enabler
Multiplier
Technology
Innovation
Idea/ Content
Platforms & Seeding

40. “The best way to predict your future is to
create it.”
Abraham Lincoln

41. Thanks!