This document compares traditional commerce and e-commerce. It defines traditional commerce as buying and selling through physical stores, while e-commerce refers to electronic buying and selling through online mediums. The document then lists factors like setup costs, reach, interactions, product tangibility, fraud issues, hours of operation, employees, competition, bottlenecks, and environmental factors to juxtapose the differences between traditional and e-commerce. It concludes that while traditional commerce is falling behind e-commerce, businesses still need real-world promotions to succeed and should spend more on cost-effective social marketing.

1. E-COMMERCE
GROUP 2

2. THE QUESTION
Juxtapose Traditional Commerce With
E-commerce
Compare Traditional Commerce With
E-commerce

3. DEFINITIONS
• COMMERCE: Firstly refers to the process of buying and
selling.
• ELECTRONIC COMMERCE: Is the process of buying and
selling of products and services by businesses and
consumers through an electronic medium.
• TRADITIONAL COMMERCE: Is the process of buying,
selling or exchanging products, services or information is
physical probably with the existence of a physical store.

4. JUXTAPOSING
• SETUP COST
• NATIONAL OR INTERNATIONAL REACH

5. • FACE TO FACE INTERACTION
• PRODUCT TANGIBILITY

6. • ISSUES OF FRAUD
• 24HOURS SALES/SERVICE

7. • EMPLOYEES
• COMPETITION

8. • BOTTLENECKS
• ENVIRONMENTAL FACTORS

9. • In a battle for supremacy, Traditional commerce is
falling further and further behind. But that doesn’t
imply that it’s down and out. Your business still needs
real world promotions to succeed. The trick is to
spend more on social marketing, now that it’s been
proven to be more effective and cost efficient.