The document provides tips for creating an effective interior decorating portfolio to attract clients. It recommends keeping the portfolio short with 5-7 high-quality design samples. It also suggests tailoring multiple portfolios to different client types and including a variety of styles, settings, and media. Finally, the document stresses presenting portfolio designs in an engaging narrative format and with professional design elements.
6. Your prospective clients
don’t want to spend a whole
afternoon labouring over a
100-page portfolio.
Theywant to
flip through, look at pretty
pictures, feel inspired, and
experience a breath of
fresh air.
7. Your prospective clients
don’t want to spend a whole
afternoon labouring over a
100-page portfolio.
Theywant to
flip through, look at pretty
pictures, feel inspired, and
experience a breath of
fresh air.
8. Your portfolio should have
only about 5 to 7 designs in
it.
You should make ample use
of open ‘white’ space.
As well as use large
images, short
descriptions, and avoid
clutter
9. Your portfolio should have
only about 5 to 7 designs in
it.
You should make ample use
of open ‘white’ space.
As well as use large
images, short
descriptions, and avoid
clutter
11. If your portfolio is going to
be short – it has to pack a
punch!
TheBestWay
to do this is to have a
targeted portfolio that is
specifically tailored to a
specific kind of client.
12. If your portfolio is going to
be short – it has to pack a
punch!
TheBestWay
to do this is to have a
targeted portfolio that is
specifically tailored to a
specific kind of client.
13. Have a portfolio for home
owners.
Have a portfolio for
corporate clients.
Have a portfolio for people
on a budget.
Have a portfolio for those
for whom money isn’t an
object
14. Have a portfolio for home
owners.
Have a portfolio for
corporate clients.
Have a portfolio for people
on a budget.
Have a portfolio for those
for whom money isn’t an
object
17. Even if your portfolio is
targeted towards one
specific kind of client, you
don’t want it to be
monotonous or uniform.
A corporate client doesn’t
want to see 7 slight
variations on the same
boardroom design.
18. Even if your portfolio is
targeted towards one
specific kind of client, you
don’t want it to be
monotonous or uniform.
A corporate client doesn’t
want to see 7 slight
variations on the same
boardroom design.
19. Make sure your portfolio
mixes different styles,
settings, and structures.
Also make sure to include
photographs, drawings,
sketches, and 3D
renderings.
Try to make it
Interesting!
20. Make sure your portfolio
mixes different styles,
settings, and structures.
Also make sure to include
photographs, drawings,
sketches, and 3D
renderings.
Try to make it
Interesting!
22. You don’t want your
prospective client to get
bored flipping through
your portfolio.
You Want
them to be engaged,
enthralled, excited, and
eager to see ‘what
happens next’.
23. When organising your
designs, think of it like a
story.
Your portfolio should grip
the reader right away, then
take them on a journey of
twists and turns—which
should culminate in a
climax—and conclude in a
satisfactory (or
surprising!) way.
24. When organising your
designs, think of it like a
story.
Your portfolio should grip
the reader right away, then
take them on a journey of
twists and turns—which
should culminate in a
climax—and conclude in a
satisfactory (or
surprising!) way.
26. Your whole portfolio is a
design project in itself.
This Means
that the structure and
appearance of your portfolio
will reflect your skills,
taste, and creativity as
much as the portfolio
content itself will.
27. So make sure you pay
attention to:
fonts
logos
layouts
use of space
colour
and all the other design
elements in your physical
portfolio.
28. So make sure you pay
attention to:
fonts
logos
layouts
use of space
colour
and all the other design
elements in your physical
portfolio.
31. High-quality photographs
can make an average project
look amazing.
Likewise,
low-quality photographs
can make an amazing
project look average.
32. Make sure your
photographs are well-lit,
dynamic, and professional
– and that they capture the
perfection of your designs.
Also remember that you
should always use high-
resolution images in your
portfolio!
33. Make sure your
photographs are well-lit,
dynamic, and professional
– and that they capture the
perfection of your designs.
Also remember that you
should always use high-
resolution images in your
portfolio!
35. With a great portfolio, you can start
earning clients, kicking off your career,
and making money with your passion for
interior decorating.
However,
getting the right training is also important–
so you might want to consider a quick
distance learning course in interior
decorating.
36. Oxbridge Academy offers the following course
that you can study and complete from home:
Oxbridge Academy Certificate: Interior Decorating
37. Find out more about studying interior decorating here!
Oxbridge Academy offers the following course
that you can study and complete from home:
Oxbridge Academy Certificate: Interior Decorating
38. Protip: You can use the work you will be doing in
your course as part of your portfolio!
Find out more about studying interior decorating here!
Oxbridge Academy offers the following course
that you can study and complete from home:
Oxbridge Academy Certificate: Interior Decorating