The document provides an overview of OXIEM Marketing Technology and advice for improving websites that may not be performing well. It discusses trends in digital marketing like the growth of mobile and social media. It then lists signs that a website may need improvement and provides tips for planning an effective redesign, including focusing on branding, key goals, usability, and content management. Examples are given of website redesigns that improved conversion and search engine optimization.

1. OXIEMMARKETINGTECHNOLOGY
My WebsiteStinks!
November 18,2010

2. OXIEM
About Us
OXIEM
ABOUT US
Engaging Branding / Top Technology / Easy Manageability
> Sites that perform & convert visitors to customers
Holistic Web Marketing / Organic + Paid + Quality Metrics
> Continually managed, for traffic and conversion
Connect / Convey / Converse With Audiences
> Active dialog that creates a bond and advocacy
Sites
Search
Social

3. The Perfect Storm
State of the Web

4. Yes – The Internet is Still Growing

5. Social Media – It’s Not Just For the Kids

6. Search Engine Marketing – Continued Growth
Search Engine Marketing (SEM) Spending in North
America, 2007 – 2013 (billions)

7. The Rise of Mobile
Global Mobile vs. Desktop Internet User Projection, 2007 – 2015E

8. Are Your Marketing Dollars Where Your Customers Are?
Media Time Spent vs. Ad Spend Still Out of Whack

9. Marketing Budgets are Changing
Interactive Advertising Growth

10. So, Does
Your
Website
Stink?

11. http://www.webpagesthatsuck.com/dailysucker/

12. • Your site was designed 4 or more years ago
• You have no way to update your site without a technical expert
• The content on your site hasn’t changed since you launched
• You’ve been caught saying “My website is only to show I’m a legitimate
business, not to get actual business”
• Lack of conversion or a way to measure the performance of the website
• It talks a lot about you, your process, your philosophies, etc.
• You have no idea how it performs in the search engines
• Customers frequently can’t find what they are looking for or can’t
immediately understand the site’s organization
If any of these are true, it might…

13. Planning
Things To Do Before Design

14. • Forget the technology!
First focus on:
• Who are the different users that might visit your website?
• What do you want them to do when they get there?
• Review websites that you like
• Assess your brand identity. Is it time for an updated look?
• Produce a starter sitemap that outlines and organizes the content needed
for the site
• Research & interview experts to help you redesign your website
PLANNING

15. Basic Site Map Example

16. Design
Keys to an Effective Website

17. Web
Success
Brand
Big
Thing
Little
Thing
Ease

18. Your brand is more than your logo – it’s the combination of
color, tone, symbols, associations and experiences connected
with your organization.
• Your website captures and communicates an
emotional benefit to the visitor
• An immediate connection is made when the visitor
enters your website
• Is consistent with your overall brand and
communication strategy
• Creates a beautiful, highly-functional experience
Representing Your Brand Online
Brand

19. The key elements of your website that carry the weight when it
come to success. Many times, these are the 2-3 things that top
your list when thinking what you want out of your website
Big Things
• E-Commerce to Sell Products
• Driving visitors to a specific conversion
• Multimedia galleries to showcase video & photos
• Social media integration
• Event and news promotion
• Intranet
• Current customer support
Accomplish Your Web Goals
Brand
Big
Thing

20. Little
Thing
These are the little touches to your website that will
potentially have high impact on how your visitors perceive and
interact with your website. This is what separates your
website from other cookie cutter sites.
Little Things
• Navigation structure
• Font selection
• Creative copy
• Image selection and editing
• Icons
Consider the Details

21. This includes both the ease of use for the visitor, but also
manageability for you and your staff to control and add
website content.
User Ease
• Well organized and intuitive navigation structure
• White space – avoid adding too much to the homepage
• Multiple ways to access one piece of information
Staff Manageability
• High-functioning Content Management System (CMS)
• Ability to make edits and updates to your website
without the need of an IT expert
• Ability to share the workload with others – in other
departments or roles
Efficient & Functional
Ease

22. Ok, so where
do I start?

23. Things to Consider:
• Design – Request site examples that are similar to your project type
(not necessarily just the exact same industry). Remember, when users
engage with your website, they are engaging with your brand.
• Technology – What platforms do they develop sites on?
• Search – Do they have demonstrated experience developing website
that perform well in search engines. Can they tell you about SEO?
• Content – Do they talk content – the most important/most difficult
part of a website redesign. In most cases your site should be built on a
Content Management System and have a clear outline of content.
CHOOSING A
WEBSITE PARTNER

24. CHOOSING A
WEBSITE PARTNER
Great software + bad design = FAIL
Great design + bad software = FAIL
Great design + Google hates it = FAIL
Great Search- Great
Design Friendly Software
+ +
=

25. Things that
Don’t Stink

26. Conversion
Focused

27. Mobile Friendly

28. Social
&
Fresh

29. Before & After
Website Redesign Examples
STRATEGY

30. Wayward Seed - Before

31. Wayward Seed - After

32. Southwest EPC- Before

33. Southwest EPC- After

34. Eagle Warehouse & Logistics -Before

35. Eagle Warehouse & Logistics -After

36. Thank You
We Appreciate Your Time!