We're in the midst of the mobile marketing evolution, make sure you don't get left behind, watch our on-demand webinar and discover the 6 ways to supercharge your mobile communications.
Webinar: 6 ways to supercharge your mobile communications
1. 1
6 ways to
supercharge your
mobile
communications
4th February 2016
@Oxygen8group #O8Webinar
2. 22
Mark Grainger
Sales Director at Oxygen8 Ireland
Regarded as a leading digital marketing expert,
helping businesses amplify their marketing
activities by using the latest technology.
Lorna Crowley
Head of Marketing at Oxygen8 Group
Passionate about all things digital marketing from
retargeting to marketing automation.
3. 33
Agenda
The current landscape (its very noisy?!)
Why mobile?
We’ll discuss how to:
1. track the success of your mobile campaigns
2. send mobile responsive and highly engaging campaigns
3. save time sending SMSs
4. send contextually relevant campaigns
5. segment and personalise using CRM data
6. integrate mobile with other channels
Question and answer time
6. 66
The Smartphone has now become the
essential tool of everyday life.
We sit in front of the television and
expect to be able to interact with our
programme of choice via social media
or text messaging.
We search, shop and pay using our
phones
We demand to be constantly connected
and expect WIFI wherever we are
I just can’t live without my phone
10. 1010
And yet, there is a
paradox at work…
Mobile remains under-utilised as part of the mobile
marketing mix.
A recent study of multi-channel marketing budgets
identified that mobile accounts for just 12% of
marketing spend
SMS is only a fraction of the marketing budget and
a tiny fraction of the mobile budget.
Somewhere, something is wrong…
11. 1111
To find out the 6 top
tips to supercharge
your mobile
communications
watch our on-demand
webinar
Notes de l'éditeur
To move slide depending on who is introducing
Competition is fierce, consumers are continuously bombarded with marketing messages over a wide variety of channels throughout out the day. Marketing messages are less effective than ever before because of the following factors:
A long history of ridiculously deceptive ads has chipped away at consumers’ trusts (also goes back to the amount of SPAM consumers receive)
A plethora of evolving technologies allow consumers to skip past gobbledygook trying to sell the latest gizmo
An overbearing information pollution thanks to multiplying digital media
So, how do you cut through the noise?
All sources are available in the Mobile Engagement Whitepaper.
Despite impressive statistics for both smartphone usage and SMS marketing’s ability to deliver to the bottom line, it remains under-utilised as part of the mobile marketing mix.
A recent study of multi-channel marketing budgets identified that mobile accounts for 12% of marketing spend
SMS is only a fraction of the marketing budget and a tiny fraction of the mobile budget.
Somewhere, something is wrong…
For the next section of the webinar I’m going to visit the 6 most damaging mobile misconceptions and offer practical advice as to how you can improve your mobile marketing communications