Oxygen trends

Green Business

April
2nd
2009

Green given the thumbs up
• 68% Of Executives foresee increased
government regulation on environment

• 77% Of Companies anticipate spending
more on Environmental Programs.

• 83% Of Largest Retailers are involved in
Green Practices

• Large companies are more aware than
ever of the of their carbon footprint,
and many investors are equally
concerned as they come to more fully
understand how carbon emissions
could increasingly affect proﬁtability
and liabilities.

The business opportunities

• New industries - Goods and services aimed at battling
climate change generated $300 billion in annual revenues.

➡ surpassing the biotech and software sectors combined.
• New innovations - 2008 greatest number of The first
generation of IP-based energy management applications
will be released.

Chasing opportunities

The cleantech sector, which
only a few years ago was
barely a sector at all, now
represents 20 percent of
the entire venture capital
asset class.

The savings - $$$

Turn It Off a Saved almost $2
global power- million and
management avoided 11,000
initiative that tons of CO2
calls for its emissions in one
employees to say year
“nighty- night”
daily to their PCs

Evidence is strong

• Spirit Group - target to save 17% of its projected energy costs by 2010
through auditing its energy and waste, and taking action.

• Green supply-chain partnership saved Boots UK £393,000 in its first 18
months and diverted 500 tonnes from going to landfill.

• Gift manufacturer Gilt Edged Promotions saved £2,000 per year by
reducing waste.

• Denso Manufacturing UK saved £30,000 per year by finding a customer
prepared to pay for its industrial waste.

Top 10 Green Business Trends
(Source: Greener World Media, Inc., and includes this copyright notice.
STATE OF GREEN BUSINESS 2009 )

1. The Green Economy
Gains Currency


2. Water Becomes
the New Carbon
A cup of coffee, for
•
instance, has 140 liters
of embedded water,
when you consider the
amount used to grow,
produce, package, and
ship the beans.
Notion of “embedded water”
A hamburger contains
•
2,400 liters.
(also referred to as “virtual water”)


3. Building
Efficiency Rises
Again
Green buildings in US -
saved the U.S. the
equivalent of burning 1.3
million tons of coal for
electricity since the
development of the LEED
standards.

quot;Energy use in commercial buildings and
manufacturing plants accounts for nearly half of
total U.S. greenhouse-gas emissions”


4. Universities become green
• Future university selection criteria may include “greeness”.
63 percent of college applicants surveyed said they would value
having information about a college’s commitment to the
environment and that such data could affect their choice to
apply or attend a school.

• Why does this matter?
• Future green graduates entering workforce - adding skills
and selecting companies based on “greeness”.


5. Green moves up & down
organisation.
• Key is not just CEO support - but
throughout organisation.

• Gap between employer and employee.
A survey or workers found that 63
percent considered themselves to be
greener than their employers.


6. Product Stewardship
Creates a Material
Change.
• Companies retain responsibility
for their goods long after they
sell them — and even after the
goods have outlived their useful
lives.

• Computer manufacturers
redesigned packaging to create
less waste and lower costs.
Dell plans to eliminate 20m pounds of
packaging worldwide within the next four years,
a move expected to save about $8 million.


7. Green Marketing
Suffers a Failure to
Communicate
• Consumers trust and
understanding limited

• A rise in green marketing
efforts has been matched
by a nearly equal rise in
claims of greenwashing.


8. Carbon Becomes a
Business Imperative
• Carbon is now, and probably
forever, part of the corporate
landscape.
The supermarket chain
Tesco, began labeling
products with information
related to their greenhouse
gas emissions.


9. Information
Technology Plugs Into
Green
• IGreen IT counts around two to
four percent of global carbon
emissions - similar to the
aviation industry.
Collaboration through new
• McKinsey report says green IT
standards (The Green Grid), best
can help eliminate 7.8 metric
practices. Energy efficiency in the
gigatons of greenhouse gas
datacenter will continue to be a big
emissions annually by 2020,
focus for IT departments.
equivalent to 15 percent of
global emissions today.

Green IT initiatives:
Drivers are 60% business and 40%
environmental reasons:

1. Virtualisation & consolidation

2. Energy Efficiency - Power
management will be used to throttle
down servers (and other IT S
equipment) when not in use.

3. Travel reduction - Teleworking and
cloud computing as the next killer
apps replacing virtualization.

4. Asset Disposal


10.Greener Design Comes
Out of the Lab
• Green chemistry — addressing
pollution at the molecular level
— seeks to find safer
alternatives.

• Biomimicry - harnesses natures
design

The future?
• How much will the Economic downturn
impact green business investments?

• The downturn has made consumers and
enterprises increasingly price sensitive and
less willing to choose products at a price
premium for the sake of “going green.”

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