Ask yourself, "Am I leveraging LinkedIn to grow my business in the federal government?" Learn how to enhance your brand and build relationships on LinkedIn. For more information or to book Oliver Yarbrough for speaking engagements, training workshops, and seminars please visit Rainmaker Growth Partners' website at http://www.BizRainmakers.com or Oliver's website at http://www.OliverYarbrough.com. As a speaker, trainer, and coach, Oliver offers fresh marketing insights and encourages his audiences and clients to take action. Oliver Yarbrough, PMP, is Managing Partner and Chief Rainmaker at Rainmaker Growth Partners. He is an entrepreneur and advisor highly adept at guiding high-performing professionals and organizations to become better. Areas of focus include building strategic relationships, PMP Exam Prep, and developing optimal marketing/sales strategy.

1. LinkedIn for Federal Contractors:
Enhance Your Brand and Build Relationships
Presented by:
Oliver Yarbrough, M.S., PMP
Speaker | Trainer | Coach

2. Learning Objectives
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Partners
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Copyright 2013 | Rainmaker Growth Partners

3. Fundamentals of LinkedIn

4. I. Why Are You on LinkedIn?
Why Am I Here?
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Growth
Partners
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Copyright 2013 | Rainmaker Growth Partners

5. II. Define Your Why
Why Am I On LinkedIn?
Increase Revenue
Make Strategic
Connections
Increase Brand
Recognition
Conduct Research
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Growth
Partners
www.BizRainmakers.com
Copyright 2013 | Rainmaker Growth Partners

6. III. LinkedIn is a Professional Business Ecosystem
ec·o·sys·tem
A system formed by the interaction
of a community of organisms with
their environment.
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Growth
Partners
www.BizRainmakers.com
Copyright 2013 | Rainmaker Growth Partners

7. LinkedIn is more than a numbers game
…it’s about QUALITY over quantity.
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Growth
Partners
www.BizRainmakers.com
Copyright 2013 | Rainmaker Growth Partners

8. Build Your LinkedIn Brand

9. I. Merge Your Offline and Online Interactions
OFFLINE
Dossier
Seminars
Websites
LinkedIn
Profile
Webinars
Company Pages
Meetup Groups
References
ONLINE
LinkedIn
Groups
Recommendatio
ns
Rainmaker
Growth
Partners
www.BizRainmakers.com
Copyright 2013 | Rainmaker Growth Partners

10. II. Be Sociable
Applications
Groups
Messaging
Where Do I
Engage?
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Growth
Partners
www.BizRainmakers.com
Copyright 2013 | Rainmaker Growth Partners

11. III. Engage Your Network
How Do I Engage?
Share Updates
Give Endorsements
Leave Comments
Provide
Recommendations
Rainmaker
Growth
Partners
www.BizRainmakers.com
Copyright 2013 | Rainmaker Growth Partners

12. Become a Center of Influence

13. LinkedIn is to sales
…as a cocktail party is to networking.
~
Focus on BUILDING RELATIONSHIPS 1st
rather than selling.
Rainmaker
Growth
Partners
www.BizRainmakers.com
Copyright 2013 | Rainmaker Growth Partners

14. I. Offer Valuable Content
Engage your connections and followers with valuable content
Rainmaker
Growth
Partners
www.BizRainmakers.com
Copyright 2013 | Rainmaker Growth Partners

15. II. Join Targeted Groups
Engage your connections and followers in targeted groups
Rainmaker
Growth
Partners
www.BizRainmakers.com
Copyright 2013 | Rainmaker Growth Partners

16. III. Add Relevant Skills
Engage your connections and followers with relevant skills
Rainmaker
Growth
Partners
www.BizRainmakers.com
Copyright 2013 | Rainmaker Growth Partners

17. IV. Post Timely Updates
Engage your connections and followers with timely updates
Rainmaker
Growth
Partners
www.BizRainmakers.com
Copyright 2013 | Rainmaker Growth Partners

18. LinkedIn Action Plan

19. I. LinkedIn Action Plan
Unlock the Power of LinkedIn…
CONNECT Strategically
ADD Descriptive Keywords
POST Status Updates
LINK Blog Posts
REQUEST Recommendations
JOIN Targeted Groups
ANSWER Questions
PERSONALIZE Messages
CREATE Company Page
Rainmaker
Growth
Partners
www.BizRainmakers.com
Copyright 2013 | Rainmaker Growth Partners

20. II. LinkedIn Action Plan – cont.
3 Steps to Success
Step I – Define Your Why
Step II – Build Your Brand
Step III – Become a Center of
Influence
Get $TARTED Today!
Rainmaker
Growth
Partners
www.BizRainmakers.com
Copyright 2013 | Rainmaker Growth Partners

21. Connect with me on LinkedIn!
www.linkedin.com/in/oliveryarbrough
Need help? Call me ~ 404.300.9832