MBA 2016

1. Bora Özkent
NEW VENTURE
DEVELOPMENT/DAY-6

2. Jibo Case Study
• Jibo tested demand in Indiegogo through crowdfunding. What
are the potential advantages and disadvantages of this
approach? Would you pursue the same path for your venture?
Why, why not?
• Should Jibo pursue a platform strategy at launch, or should the
company build the initial applications themselves and evolve
into a platform strategy in time?
• When it comes time to develop a platform strategy, should Jibo
take top-down approach (with strategic partners), a bottom-up
(developler driven) approach, or a combination of the two?
• If you were hired as head of strategy and in the room with
Breazeal, Chambers, and Smith, what execution plan would
you recommend to attract developer investment in a platform
that will not be shipping for over a year? 2

3. Homework For Next Session
• Read Running Lean
– Chapter 10: Get Ready to Measure
– Chapter 11: The MVP interview
• Design and launch your first MVP’s, determine what you are going to
measure, what you want to learn.
• Start getting customer feedback with MVP’s through interviews or
measurements. Perform 15-20 solution/MVP interviews.
• Prepare Version 4 of Business model Canvas. Prepare and deliver a
presentation including:
– Lean Canvas versions 1-2-3-4 and changes among them.
– Your MVP and what you have learned from it.
– KPI’s and traction (if any).
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