SPSS Solutions

What Data Mining brings to Small and Medium sized Businesses Prety Widjaja Systems Engineer SPSS Inc.

Commonly Asked Questions ,[object Object],[object Object],Yes Yes www.spss.com/events

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data Mining Myths ,[object Object],[object Object],[object Object]

What is Data Mining? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ The process of discovering meaningful new relationships, patterns and trends by sifting through data using pattern recognition technologies as well as statistical and mathematical techniques.” The Gartner Group

Who performs “data mining” ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How and where is data mining being used

Case Study: CIM’01 ,[object Object],[object Object],[object Object]

CIM01: Addressing their client’s business pain ,[object Object],[object Object],[object Object]

CIM01: Data + Text Mining Results ,[object Object],[object Object],[object Object],[object Object]

Data Mining and Predictive Analytics Powered by Clementine ,[object Object],[object Object],[object Object],[object Object],[object Object]

Clementine Supports for a Proven Process ,[object Object],[object Object]

Demonstration –World Motors ,[object Object],[object Object]

What you will learn today ,[object Object],[object Object],[object Object],[object Object]

Demonstration If you are not automatically taken to the "Shared Application" screen during the demonstration, please click on the "Shared Application" button at the bottom of your screen.

Demonstration Summary and ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More on ROI SPSS Customer’s successes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nucleus Research The Real ROI from SPSS ,[object Object],[object Object],[object Object],[object Object],“ This is one of the highest ROI scores Nucleus has ever seen in its Real ROI series of research reports” Rebecca Wettemann, Vice President of Research at Nucleus Research

Recent Awards ,[object Object],[object Object],[object Object]

A bit more on SPSS: Positioned to grow with you… SPSS Enterprise Platform for Predictive Analytics Decision Optimization Advanced Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Operational data Call Center data Marketing databases Attitudinal data Interaction data Webdata Mail Call Center Internet Branches Customer View

Key Takeaways ,[object Object],[object Object],[object Object],[object Object]

Getting started with Data Mining ,[object Object],[object Object],[object Object],[object Object]

For More Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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