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MarketYour Oracle CloudApps and Services
Cloud Marketplace
Cloud Marketplace
1
Get Started
View Reports
Manage Leads
Grant Access
Publish Listings
Create Listings
Who Can Publish?
Why Publish?Why Publish?
Cloud Marketplace
Why Publish to Oracle Cloud
Marketplace?
Oracle Cloud Marketplace is an online store
dedicated to marketing cloud business apps
and professional services offered by Oracle
Cloud partners.
•	 Are you an independent software
vendor or integrator?
•	 Do you develop apps that work with
or extend an existing Oracle Cloud
solution?
•	 Do you provide consulting, training, or
integration services for Oracle Cloud?
Take the next step. Join us today and
get access to Partner Portal so you can
showcase your apps or services on Oracle
Cloud Marketplace.
Stay competitive. In today’s highly
connected business environment, more
organizations are adopting innovative
cloud solutions to support their everyday
business operations. Oracle customers will
look to Oracle Cloud Marketplace for apps
and services that complement their Oracle
Cloud products.
Distribute directly. Oracle Cloud Marketplace
provides a dedicated distribution channel that gives
you the opportunity to market innovative solutions
directly to our worldwide customer base.
Grow your business. With Oracle Cloud
Marketplace, you can reach new prospects,
pursue generated leads, and create new revenue
opportunities.
Oracle Cloud Marketplace—along with our
400,000 customers, 25,000 partners, and 15
million developers—can foster and cultivate an
environment of shared innovation.
2
Get Started
View Reports
Manage Leads
Grant Access
Publish Listings
Create Listings
Who Can Publish?
Why Publish?
Who Can Publish?
Cloud Marketplace
Who Can Publish to the
Marketplace?
You can.
All registered and approved Oracle partners can publish their apps and services to Oracle Cloud
Marketplace. Simply get an Oracle.com account, join Oracle PartnerNetwork, and register to be a
marketplace publisher.
Are you thinking about developing and
integrating apps for Oracle Cloud, but not quite
sure you want to join OPN? Register for a free
developer account. You’ll get access to the
resources you need to develop and test an app
integration.
Publisher Registration
Complete the application to become a
marketplace publisher. You can then start
posting your apps and services to Oracle Cloud
Marketplace.
Oracle Account
Don’t have an Oracle.com account? Visit our
website and click the Sign In/Register link to get
your free account.
Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) provides
you with tools to better develop, sell, and
implement Oracle solutions.
Not a member? Don’t worry. Simply go to the
OPN website to join.
3
Get Started
View Reports
Manage Leads
Grant Access
Publish Listings
Create Listings
Who Can Publish?
Why Publish?
Create Listings
Cloud Marketplace
Create Listings: CraftYour
Advertisement
Your Oracle Cloud Marketplace listing is the
advertisement for your app or service. It’s
your sales pitch to potential customers. Like
a realtor who creates a listing when selling
your home, you build and craft a listing for
your app or service.
How will you entice Oracle Cloud
Marketplace customers to learn more about
your app or service?
Here’s a sampling of the information you can
include in a marketplace listing:
Basics. Logo, app or service name, and
Oracle Cloud software or industry focus.
Headline. An eye-catching phrase, tag
line, motto, or slogan.The more attention
grabbing the better.
Keywords. Synonyms and terms that help
customers find and match your product with
their search criteria.
App or service details. Everything from product
description and requirements to related documents
and support contacts.
Multimedia. Photos, screenshots, and illustrations
add a visual punch to your listing.Videos and
demos bring your words to life.
Social media. Links to Facebook, LinkedIn, orTwitter
let customers follow you on these social sites;
engage in networking, blogging, and messaging;
and gain access to additional knowledge, insights,
and opportunities about your apps and services.
Company details. What your company does, how
long you’ve been in business, and where you’re
located. Customers want to know about you, your
business, and your organization.
4
Get Started
View Reports
Manage Leads
Grant Access
Publish Listings
Create Listings
Who Can Publish?
Why Publish?
Publish Listings
Cloud Marketplace
Monitor
During our review, you monitor the
progress, respond to our questions,
if any, and check your email for our
approval—a good-to-go message.
Publish
After we approve your listing, you
can publish it to Oracle Cloud
Marketplace. One click and your
listing is immediately posted to the
marketplace. Success is yours.
Submit
When you’re ready, submit the
listing to Oracle for approval. We’ll
review your listing, perhaps ask a
question or two, and maybe suggest
some changes.
Start
Build your listing.You can add
information to your listing, preview
the listing, and then revise it.You can
continue to preview and revise your
listing until it’s exactly right.
Did you gather your ideas about how to advertise your app or service? Are you ready to create a
compelling story and sell your products on Oracle Cloud Marketplace?
From starting your listing to publishing it on the marketplace, we’ve got you covered.
Publish Listings: Sell on the
Marketplace
5
Get Started
View Reports
Manage Leads
Grant Access
Publish Listings
Create Listings
Who Can Publish?
Why Publish?
Grant Access
Cloud Marketplace
Grant Access: EmpowerYour Sales
Team
You’ve published your listings for apps or services to Oracle Cloud Marketplace. Now what?
Empower your sales team. Give them access to the Partner Portal application. Let them monitor
and manage the leads generated from the marketplace. Let them view reports and analyze data.
Let them monitor customer interest and make improvements to the marketplace listing based on
feedback. No need to go it alone.
Team members who need to use Partner Portal
must have valid Oracle.com account credentials
(email address and password).
In addition, you must grant them access to
Partner Portal and assign them roles. Roles
control what your team can and can’t do in
Partner Portal.
PartnerAdministrator role. Access to all features
in Partner Portal.
Partner Member role. Publish listings, manage
leads, and view reports.They can’t grant access
to other team members, and they can’t change
the company profile.
6
Get Started
View Reports
Manage Leads
Grant Access
Publish Listings
Create Listings
Who Can Publish?
Why Publish?
Manage Leads
Cloud Marketplace
Manage Leads: Pursue the
Prospect
When Oracle Cloud Marketplace customers are ready to request your app or service, they click
the Get App or the Contact Us button. Oracle will then collect the contact details—name, email
address, phone number—for the customer and pass this lead information on to you.
How does Partner Portal help you track and manage the leads generated by Oracle Cloud
Marketplace?
Notification. View the Leads page in Partner
Portal to see details about the customers
interested in your app or service.
Status tracking. Update the status when you
contact a lead, when a purchase is made, or
when you deliver apps or services.
Team communication. Add notes to a lead to
communicate valuable information to other
members of the sales team.
Analytics. View reports on your lead activity.
Leads and their status are reflected in several
operational reports.
Data sharing. Export your lead data.You
can use a spreadsheet application, such as
Microsoft Excel, to view, edit, and sort the
data.
You can also include the data in presentations
to share the results with your management
and sales teams.
7
Get Started
View Reports
Manage Leads
Grant Access
Publish Listings
Create Listings
Who Can Publish?
Why Publish?
View Reports
Cloud Marketplace
View Reports: Seeing Is Believing
You can’t manage what you can’t see.
Reports in Partner Portal provide valuable
data and analytics about customer interest
in your app or service.
Report Insight
Pie charts. Bar graphs. Line graphs.Tabular
data. Regardless of the format, reports
give you insight into:
•	 Visitors to your listing page on the
Oracle Cloud Marketplace website
•	 Activities visitors perform, such as
reading reviews, watching a demo, or
learning about your service
•	 Listings with the most leads
•	 Number of leads at each status for each
listing (new, contacted, purchased,
delivered)
•	 Total number of leads at each status
•	 Total number of leads generated
Custom Report Data
Tailor reports to your needs:
•	 Change the date range—for example last week,
last month, or last six months—to control the
amount of data displayed or exported.
•	 Control the frequency—monthly, weekly, or
daily—of the data points on a graph.
•	 Export the report data to use in presentations
and share the result with management.
8
Get Started
View Reports
Manage Leads
Grant Access
Publish Listings
Create Listings
Who Can Publish?
Why Publish?
Get Started
Cloud Marketplace
Get Started
Partner with Us
If you want to list your apps or services on
Oracle Cloud Marketplace, then we want to
hear from you.
Learn how you can become a publisher and
start posting your apps and services today.
Or, register as a developer to try developing
and integrating apps for Oracle Cloud before
you become an Oracle partner.
Watch Videos
•	 What’s Oracle Cloud Marketplace Partner Portal?
•	 How do I create an app listing?
•	 How do I create a service listing?
•	 How do I publish apps or services?
Attend Oracle Cloud Events
See events.oracle.com and blogs.oracle.com/cloud
for information about Oracle Cloud events.
Join the Community
•	 Oracle Cloud Community: cloud.oracle.com
•	 Oracle Cloud Computing Group
cloud.oracle.com/marketplace
Oracle Cloud onYouTubeOracle Cloud onTwitterOracle Cloud on Facebook
Follow us at:
Safe Harbor
The preceding is intended to outline our general product direction. It is intended for information purposes
only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing decisions. The development, release, and
timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
v. Dec 11, 2015
Copyright © 2014. Oracle and/or its affiliates. All rights reserved.
This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to be error-free,
nor subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a
particular purpose.We specifically disclaim any liability with respect to this document, and no contractual obligations are formed either directly or indirectly by this document.
This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission.
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.
Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license and are trademarks or registered trademarks of
SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is a registered
trademark ofThe Open Group.

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Market Your Oracle Cloud Apps and Services

  • 1. MarketYour Oracle CloudApps and Services Cloud Marketplace Cloud Marketplace
  • 2. 1 Get Started View Reports Manage Leads Grant Access Publish Listings Create Listings Who Can Publish? Why Publish?Why Publish? Cloud Marketplace Why Publish to Oracle Cloud Marketplace? Oracle Cloud Marketplace is an online store dedicated to marketing cloud business apps and professional services offered by Oracle Cloud partners. • Are you an independent software vendor or integrator? • Do you develop apps that work with or extend an existing Oracle Cloud solution? • Do you provide consulting, training, or integration services for Oracle Cloud? Take the next step. Join us today and get access to Partner Portal so you can showcase your apps or services on Oracle Cloud Marketplace. Stay competitive. In today’s highly connected business environment, more organizations are adopting innovative cloud solutions to support their everyday business operations. Oracle customers will look to Oracle Cloud Marketplace for apps and services that complement their Oracle Cloud products. Distribute directly. Oracle Cloud Marketplace provides a dedicated distribution channel that gives you the opportunity to market innovative solutions directly to our worldwide customer base. Grow your business. With Oracle Cloud Marketplace, you can reach new prospects, pursue generated leads, and create new revenue opportunities. Oracle Cloud Marketplace—along with our 400,000 customers, 25,000 partners, and 15 million developers—can foster and cultivate an environment of shared innovation.
  • 3. 2 Get Started View Reports Manage Leads Grant Access Publish Listings Create Listings Who Can Publish? Why Publish? Who Can Publish? Cloud Marketplace Who Can Publish to the Marketplace? You can. All registered and approved Oracle partners can publish their apps and services to Oracle Cloud Marketplace. Simply get an Oracle.com account, join Oracle PartnerNetwork, and register to be a marketplace publisher. Are you thinking about developing and integrating apps for Oracle Cloud, but not quite sure you want to join OPN? Register for a free developer account. You’ll get access to the resources you need to develop and test an app integration. Publisher Registration Complete the application to become a marketplace publisher. You can then start posting your apps and services to Oracle Cloud Marketplace. Oracle Account Don’t have an Oracle.com account? Visit our website and click the Sign In/Register link to get your free account. Oracle PartnerNetwork Oracle PartnerNetwork (OPN) provides you with tools to better develop, sell, and implement Oracle solutions. Not a member? Don’t worry. Simply go to the OPN website to join.
  • 4. 3 Get Started View Reports Manage Leads Grant Access Publish Listings Create Listings Who Can Publish? Why Publish? Create Listings Cloud Marketplace Create Listings: CraftYour Advertisement Your Oracle Cloud Marketplace listing is the advertisement for your app or service. It’s your sales pitch to potential customers. Like a realtor who creates a listing when selling your home, you build and craft a listing for your app or service. How will you entice Oracle Cloud Marketplace customers to learn more about your app or service? Here’s a sampling of the information you can include in a marketplace listing: Basics. Logo, app or service name, and Oracle Cloud software or industry focus. Headline. An eye-catching phrase, tag line, motto, or slogan.The more attention grabbing the better. Keywords. Synonyms and terms that help customers find and match your product with their search criteria. App or service details. Everything from product description and requirements to related documents and support contacts. Multimedia. Photos, screenshots, and illustrations add a visual punch to your listing.Videos and demos bring your words to life. Social media. Links to Facebook, LinkedIn, orTwitter let customers follow you on these social sites; engage in networking, blogging, and messaging; and gain access to additional knowledge, insights, and opportunities about your apps and services. Company details. What your company does, how long you’ve been in business, and where you’re located. Customers want to know about you, your business, and your organization.
  • 5. 4 Get Started View Reports Manage Leads Grant Access Publish Listings Create Listings Who Can Publish? Why Publish? Publish Listings Cloud Marketplace Monitor During our review, you monitor the progress, respond to our questions, if any, and check your email for our approval—a good-to-go message. Publish After we approve your listing, you can publish it to Oracle Cloud Marketplace. One click and your listing is immediately posted to the marketplace. Success is yours. Submit When you’re ready, submit the listing to Oracle for approval. We’ll review your listing, perhaps ask a question or two, and maybe suggest some changes. Start Build your listing.You can add information to your listing, preview the listing, and then revise it.You can continue to preview and revise your listing until it’s exactly right. Did you gather your ideas about how to advertise your app or service? Are you ready to create a compelling story and sell your products on Oracle Cloud Marketplace? From starting your listing to publishing it on the marketplace, we’ve got you covered. Publish Listings: Sell on the Marketplace
  • 6. 5 Get Started View Reports Manage Leads Grant Access Publish Listings Create Listings Who Can Publish? Why Publish? Grant Access Cloud Marketplace Grant Access: EmpowerYour Sales Team You’ve published your listings for apps or services to Oracle Cloud Marketplace. Now what? Empower your sales team. Give them access to the Partner Portal application. Let them monitor and manage the leads generated from the marketplace. Let them view reports and analyze data. Let them monitor customer interest and make improvements to the marketplace listing based on feedback. No need to go it alone. Team members who need to use Partner Portal must have valid Oracle.com account credentials (email address and password). In addition, you must grant them access to Partner Portal and assign them roles. Roles control what your team can and can’t do in Partner Portal. PartnerAdministrator role. Access to all features in Partner Portal. Partner Member role. Publish listings, manage leads, and view reports.They can’t grant access to other team members, and they can’t change the company profile.
  • 7. 6 Get Started View Reports Manage Leads Grant Access Publish Listings Create Listings Who Can Publish? Why Publish? Manage Leads Cloud Marketplace Manage Leads: Pursue the Prospect When Oracle Cloud Marketplace customers are ready to request your app or service, they click the Get App or the Contact Us button. Oracle will then collect the contact details—name, email address, phone number—for the customer and pass this lead information on to you. How does Partner Portal help you track and manage the leads generated by Oracle Cloud Marketplace? Notification. View the Leads page in Partner Portal to see details about the customers interested in your app or service. Status tracking. Update the status when you contact a lead, when a purchase is made, or when you deliver apps or services. Team communication. Add notes to a lead to communicate valuable information to other members of the sales team. Analytics. View reports on your lead activity. Leads and their status are reflected in several operational reports. Data sharing. Export your lead data.You can use a spreadsheet application, such as Microsoft Excel, to view, edit, and sort the data. You can also include the data in presentations to share the results with your management and sales teams.
  • 8. 7 Get Started View Reports Manage Leads Grant Access Publish Listings Create Listings Who Can Publish? Why Publish? View Reports Cloud Marketplace View Reports: Seeing Is Believing You can’t manage what you can’t see. Reports in Partner Portal provide valuable data and analytics about customer interest in your app or service. Report Insight Pie charts. Bar graphs. Line graphs.Tabular data. Regardless of the format, reports give you insight into: • Visitors to your listing page on the Oracle Cloud Marketplace website • Activities visitors perform, such as reading reviews, watching a demo, or learning about your service • Listings with the most leads • Number of leads at each status for each listing (new, contacted, purchased, delivered) • Total number of leads at each status • Total number of leads generated Custom Report Data Tailor reports to your needs: • Change the date range—for example last week, last month, or last six months—to control the amount of data displayed or exported. • Control the frequency—monthly, weekly, or daily—of the data points on a graph. • Export the report data to use in presentations and share the result with management.
  • 9. 8 Get Started View Reports Manage Leads Grant Access Publish Listings Create Listings Who Can Publish? Why Publish? Get Started Cloud Marketplace Get Started Partner with Us If you want to list your apps or services on Oracle Cloud Marketplace, then we want to hear from you. Learn how you can become a publisher and start posting your apps and services today. Or, register as a developer to try developing and integrating apps for Oracle Cloud before you become an Oracle partner. Watch Videos • What’s Oracle Cloud Marketplace Partner Portal? • How do I create an app listing? • How do I create a service listing? • How do I publish apps or services? Attend Oracle Cloud Events See events.oracle.com and blogs.oracle.com/cloud for information about Oracle Cloud events. Join the Community • Oracle Cloud Community: cloud.oracle.com • Oracle Cloud Computing Group
  • 10. cloud.oracle.com/marketplace Oracle Cloud onYouTubeOracle Cloud onTwitterOracle Cloud on Facebook Follow us at: Safe Harbor The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. v. Dec 11, 2015 Copyright © 2014. Oracle and/or its affiliates. All rights reserved. This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose.We specifically disclaim any liability with respect to this document, and no contractual obligations are formed either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is a registered trademark ofThe Open Group.