pManifold's Health Practice services include: 1. Customer Intelligence (Patient Satisfaction Monitoring Programme, Employee Satisfaction Monitoring Programme) 2. Market Research, industry reports 3. Dedicated team services in KPO Model 4. Business Performance Monitoring, Analytics & Improvements 5. Service Level Benchmarking 6. Go-To-Market Strategies 7. Financial Modeling & Bid Advisory 8. Vendor Database & Solutions/Services grading 9. Stakeholder Engagement - Conferences, Workshops, Blogs etc.

1. Intro to Health Practice
Catalyzing emerging business models through
STAKEHOLDER ENGAGEMENT | CONSULTING | RESEARCH
7/20/2013 1© pManifold. All rights reserved.
Market Intelligence | Performance Improvement | Feasibility Studies | Strategies

2. About you and about us…
Research
Consulting
Stakeholder
Engagement
7/20/2013 © pManifold. All rights reserved. 2
Partnering Value Creation!
Corporate
Strategy
Teams
Business
Owners &
Managers
Investment
Companies
Strategy
Consulting
Boutiques
Non-profits,
Startups
You
pManifold
We are an
Information and
Advisory Services
company catalyzing
emerging business
models
Utility
• Power Distribution Franchisee
• Water utility Privatization
• Waste Management
Clean Technology
• Solar
• Energy Efficiency and ESCO
Health
• KPO - Dedicated Team
• Business , Customer & Market
Research
• New Market Entry
• Licensing support
• Partnership development
• Financial modeling
Infra
• PPP models
Education
• Higher Education Privatization
ICT
• Tier-2/3 City Expansion

3. About pManifold Health Practice
Research
Consulting
Stakeholder
Engagement
Customer Intelligence (Patient
Satisfaction Surveys)
Market Research, industry reports
Business Performance Monitoring,
Analytics & Improvements
Service Level Benchmarking
Go-To-Market Strategies
Financial Modeling & Bid Advisory
Vendor Database &
Solutions/Services grading
Stakeholder Engagement -
Conferences, Workshops, Blogs etc.
pManifold Health
Practice
...

4. Our team
Health Practice Core Team
• Godwyn Francis - Leads pManifold’s health and life-sciences team
initiatives. 10+ years of experience spread across research, consulting, project
delivery, business management, transaction processing and business process
simplification. Has engaged with top management of most major health
sector companies in India and global, and has previously worked with
companies like Prudential plc, Accenture and Tata Retail Enterprise
• Nidhi Bansod – MBA, BSc – Business Analyst contributing to projects in
Health practice. Her work includes business prospecting, preparation of
whitepapers, syndicated research reports and social media management. She
has worked with companies like 2S Consulting and Lupin Pharma
• Madhavi Peddada – MPhil, MSW. – Business Analyst actively driving
business research and continuously builds marketing intelligence within the
practice. Has 6+ years of experience in Business research, operations, and
process training. She has earlier worked with HSBC
• Shashank Vora – MBA, New York Univ. – Business Analyst contributing to
projects in Health practice focusing on managed patient satisfaction programs
for hospitals along with research and consulting assignments at pManifold.
Has 4.5+ years of experience which also includes Flex consulting
Domain Experts
• Dinesh Jain - Global Business Leader with 28
years of industry experience and Founder
Agaami Inc, USA – a LifeSciences consulting
company.
• Z.I. Shahzad - Business Leader and Founder –
Corazon Pharma. Over 30 years of Indian
Pharma Industry exposure in Brand
Management, Marketing and Business
Management.
• Rahul Bagdia – Co-Founder
• BE VNIT, MS Umich -
• Leads overall strategic business development
and key accounts in Utility practice.
• Faiz Wahid – Co-Founder
• BE VNIT, MS BITS Pilani, MBA HEC Paris
• Leads overall delivery and handles strategic
planning and consulting assignments at
pManifold.
Globally connected, Locally immersed, functionally diverse, Knowledge driven …
Business Partners
pManifold maintains links with established business partner consultants who have strong domain experience
and their own teams to deliver upon assignments of larger magnitude.
7/20/2013 4© pManifold. All rights reserved.
pManifold Founding Team

5. SERVICEAREASDELIVERABLES
Our Offerings in Health Practice
Focused on the ‘Business’ side of Healthcare / Lifesciences
For Hospitals
•Service Quality
Improvement
•Patient Satisfaction
Surveys
•Employee
Satisfaction Surveys
For Lifesciences /
Pharma
•Business Strategy
•Business
performance
Benchmarking
•Business and Market
Research
•Market Intelligence
Reports
•Competitive
Research
For Service Providers
•Database &
Solutions/Services
grading
•Analysis of Portfolio
and Opportunities
identification
•Capability Profiling
•Building Value
proposition - Elevator
pitch and Business
Proposals
Cross Functional
•Growth Initiatives
•New market and deal
identification
•Go –to—Market,
Entry strategy
•Investment Analysis
•Business Model
Assessments
•Financial Modeling &
Bid Advisory
Industry Reports
Trend Analysis
Entry Strategy
Demand Sizing
Deal Trackers
Financial Model
Customer Studies
Satisfaction Survey
Customer Behavior Studies
Company Profiling
Partner Research
Competitor Tracking
Go-to Market
Competitive Landscape Assessment
Due Diligence
Opportunity Analysis Report
7/20/2013 5© pManifold. All rights reserved.
Whitepapers

6. Selected
Case Studies
in
Health Practice
7/20/2013 © pManifold. All rights reserved. 6

7. Case
Study
Client
Client Problem
Solution Approach
Results
**Data has been sanitized and meant for Illustrative purposes only
Dedicated team (KPO unit) for Business Development and Research
• Client wanted to setup offshore team to augment
Research, Business Development and Operations in India
to churn more technology licensing and market entry
business thus adding more value at optimum cost
7/20/2013 © pManifold. All rights reserved. 7
A boutique strategy consulting company in Life sciences, based in US
• pManifold set up a dedicated and competent team with
1 FTE, scaled to 3 FTE in 12 months, working with
client’s US team on a continuous basis.
• The team undertakes research on market segments
including biotech, pharma, medical devices etc
elaborating on market size, competitive landscape
assessments, market analysis and monitoring of
companies in such domains.
• The team supports in prospecting buyers of new
technologies which include leading Lifescience
companies across markets in India, Asia, Latin America,
US
• The team also competently writes whitepapers , regular
newsletters for social engagement of the client’s
customers & syndicated research reports
• Client Top management and consultants are now able
to focus on client relationships and strategizing for
growth while the research, analysis , content
development , client projects delivery and business
development is taken care offshore by pManifold Team,
enabling the client to do much more.
• Increase in visibility, credibility and accessibility for
client though an improved website, Presentations,
whitepapers, research reports and monthly newsletters,
Proactive Linked group activity, Social media
management
• Better reach to prospects owing to intensive business
development activities enabling client to increase
growth target 2x of annual revenue in the first year itself
• 400% increase in productivity at high quality with heavy
decrease in cost of resources resulting in cost advantage
to the customers of the client
• Increase in appreciation by customers of the client
• Better business management owing to use of several
standard tools and applications for project management
and reporting used at pManifold
1

8. Case
Study
Client
Client Problem
Solution Approach
Results
**Data has been sanitized and meant for Illustrative purposes only
Global NPV of Technology (in USD Million)
(P) Pessimistic Scenario
Discount rate 8.60%
Year 2012 2013 2014 2015 2016 2017 2018
Time 0 1 2 3 4 5 6
Revenue from Sale of NPTP POC devices - - 20.30 23.62 32.06 40.80 24.93
Revenue from Sale of Treated Cuvette - - 450.00 614.87 815.48 1,021.15 657.19
Total Cost of NPTP POC devices - - 4.10 5.66 7.69 9.78 5.98
Total Cost of Treated Cuvettes - - 175.00 387.88 514.43 644.17 414.57
Commercialisation Costs 400.00 - - - - - -
Total Cash Inflow - - 470.30 638.49 847.54 1,061.96 682.11
Total cash Outflow 400.00 - 179.10 393.54 522.12 653.96 420.55
Net Cash Flow -400.00 - 291.20 244.95 325.43 408.00 261.56
Discount Factor 1.00 0.92 0.85 0.78 0.72 0.66 0.61
Discounted Cash Flow -400.00 - 246.91 191.24 233.96 270.09 159.44
NPV 1,524.77
Assessment of Global Net Present Value (NPV) for commercializing new
Technology in Cardiac Diagnostic market
• Client wanted to commercialize ground breaking
technology in the MI Diagnostics field, and wanted to
know its commercial potential so that suitable licensing
fees and model could be determined and also value
could be showcased to buyers
7/20/2013 © pManifold. All rights reserved. 8
A company investing into a team of scientists in Latin America
• pManifold involved a team of 1 senior consultant part
time and 1 business analyst full time to conducted
primary and secondary research involving domain
specialists to capture current market scenario.
• Performed competitive benchmarking to assess a
Relative Cost Benefit Index used later for determining
product pricing.
• Projected annual demand for next ten years in three
different scenarios - Pessimistic, Median and Optimistic
across multiple disease categories.
• Forecasted Global Average Selling Price (ASP) and Cost
associated with capex and opex
• Validated commercializing options and measured
incremental financial scenario for potential license
buyers
• Determined the Global Net Present Value (NPV) and
created Financial model
• NPV of the technology and indicative licensing fees,
along with several insights generated, served as
conclusive guidance to the client for deal-making and
negotiations.
• The client was delighted which also resulted in repeat
assignment
2

9. Case
Study
Client
Client Problem
Solution Approach
Results
**Data has been sanitized and meant for Illustrative purposes only
Competitive Landscape Analysis in India to finalize Pricing strategy for a
public listed Australian skincare products company
• Client’s customer, a public limited company in Australia
needed to get a competitive landscape of prestige skin
whitening, anti-ageing and body shaping market in India,
to order to take a decision on their pricing strategy for
Indian Market
7/20/2013 © pManifold. All rights reserved. 9
A US based strategy consulting company in Life sciences
• pManifold involved a team of 1 senior and 1 junior
researcher part time to conducted secondary research
on web and primary research via in person visits to
shops, mall and interviews with Industry professionals,
Business owners, store managers, salon managers and
doctors to assess market and collect data
• Identified Competitors and their product ranges with
their Price points and feedback from stakeholders
• Prepared a crisp and concise report with data, analysis
and Unit Price Map in MS- Excel format in an easy to
understand and customized view.
• Performed competitive benchmarking to assess a
Relative Cost Benefit Index and recommend potential
product pricing ranges.
• As per client, the report was extremely helpful and
enlightening in preparing for their trip to India, and
proved essential in determining conclusively whether
their product range is capable of selling in the Indian
market at the equivalent of Australian retail prices
3
Product Comparable to BioelixiaRange Comparable to BioelixiaCategory Price (AUD) Price (INR)
Unit Size (Ml)
Price per
ml AUDBrand name/ Range
Company
Superdefense SPF 25 Age Defense
Moisturizer High Performance Anti aging
Facial "day"anti-aging creams, with
retinol
AUD 45.05
2,600.00 50 0.90 Clinique Clinique
Super Rescue Antioxidant Night
Moisturizer High Performance Anti aging
Facial "night"anti-aging creams,
with retinol
AUD 45.05
2,600.00 50 0.90 Clinique Clinique
Youth Surge SPF 15 Age Decelerating High Performance Anti aging Facial instant anti wrinkle creams AUD 62.37 3,600.00 50 1.25 Clinique Clinique
Youth Surge Night Age Decelerating
Night Moisturize High Performance Anti aging
Facial "night"anti-aging creams,
with retinol
AUD 38.15
2,202.00 50 0.76 Clinique Clinique
Repairwear Laser Focus Wrinkle & UV
Damage Corrector High Performance Anti aging Facial instant anti wrinkle creams
AUD 56.31
3,250.00 30 1.88 Clinique CliniqueNew Repairwear Uplifting Firming
Cream
High Performance Anti aging
Facial "day"anti-aging creams, with
retinol
AUD 79.70
4,600.00 50 1.59 Clinique Clinique
Repairwear Lift SPF 15 Firming Day
Cream High Performance Anti aging
Facial "day"anti-aging creams, with
retinol
AUD 79.70
4,600.00 50 1.59 Clinique CliniqueTotal Turnaround Visible Skin
Renewer
High Performance Anti aging Facial exfoliators
AUD 43.75
2,525.00 30 1.46 Clinique Clinique
H2O PLUS TOTAL SOURCENIGHT
CREAM50ML High Performance Anti aging
Facial "night"anti-aging creams,
with retinol
AUD 95.29
5,500.00 50 1.91 H2O Plus H2O Plus
H2O Plus Waterwhite Advanced
Brightening Lotion Skin whitening cream Skin whitening products
AUD 33.78
1,950.00 38 0.89 H2O Plus H2O Plus
H2O Face Oasis Ultra Hydrator High Performance Anti aging Facial anti-aging cleansers AUD 39.85 2,300.00 30 1.33 H2O Plus H2O Plus
H2O+Sea Pure Perfecting Eye Cream High Performance Anti aging Eye fluids and serums AUD 27.72 1,600.00 15 1.85 H2O Plus H2O Plus
H2O Face Oasis Dual-Action High Performance Anti aging Facial exfoliators AUD 21.34 1,232.00 120 0.18 H2O Plus H2O Plus
H2O+Night Oasis Overnight Eye High Performance Anti aging Eye fluids and serums AUD 28.98 1,673.00 15 1.93 H2O Plus H2O Plus
H2O Plus Sea Results Instant Eye High Performance Anti aging Eye fluids and serums AUD 67.13 3,875.00 48 1.40 H2O Plus H2O Plus
H2O Sea Results Deep Sleep Recovery
Serum High Performance Anti aging
Facial "night"anti-aging creams,
with retinol
AUD 26.18
1,511.00 30 0.87 H2O Plus H2O Plus
H2O AquaFirm Intensive Lift Serum High Performance Anti aging Facial instant anti wrinkle creams AUD 34.65 2,000.00 30 1.16 H2O Plus H2O Plus
H2O Waterwhite Advanced
Brightening Cleansers High Performance Anti aging Facial anti-aging cleansers
AUD 29.45
1,700.00 118 0.25 H2O Plus H2O Plus
Average Price per ml AUD All
Row Labels
Lancome
Vichy
BodyShop
L'oreal
Clinique
Artistry
Dermalogica
H2OPlus
Clarins
Thalgo
L'Occitane
SkinCeuticals
Body Shapers 1.08 0.15 0.18 0.07 0.24 0.37 0.18 0.32
Anti-cellulite products 1.08 0.15 0.18 0.07 0.24 0.37 0.18 0.32
High Performance Anti aging 2.86 1.20 1.22 0.63 1.50 1.02 3.36 1.26 1.47 2.13 3.35 2.76 1.90
Eye fluids and serums 3.85 2.18 2.78 2.82 0.81 4.68 1.73 3.91 4.27 3.00
Facial "day" anti-aging creams, with retinol 3.81 1.15 0.47 0.45 1.22 0.86 0.71 1.11 1.70 2.43 1.39
Facial "night" anti-aging creams, with retinol 3.61 0.76 0.53 0.39 0.83 0.86 1.06 1.32 1.72 0.89 1.14 1.19
Facial anti-aging cleansers 0.12 0.12 0.61 0.13 0.59 0.16 0.29
Facial anti-aging serums, with retinol 3.36 0.60 2.02 1.64 2.43 3.64 2.28
Facial exfoliators 0.20 1.46 1.31 0.82 0.18 0.79
Facial instant anti wrinkle creams 3.87 0.96 0.85 0.87 1.56 0.69 1.16 0.80 1.45 2.15 1.43
Hand creams 0.39 2.17 0.19 0.91
Lip serums 1.70 22.28 2.69 4.38 7.76
Skin whitening cream 1.77 1.09 0.94 0.87 1.18 0.89 1.33 1.15
Skin whitening products 1.77 1.09 0.94 0.87 1.18 0.89 1.33 1.15
Grand Total 2.46 1.09 1.13 0.65 1.50 0.94 3.36 1.23 1.30 1.61 2.09 2.76 1.68
CompetitorAvg.

10. Case
Study
Client
Client Problem
Solution Approach
Results
**Data has been sanitized and meant for Illustrative purposes only
Qualitative and Quantitative Primary research at Hospitals to support
creation of Star based Energy Benchmarking system
• Client needed to collect energy consumption profiles of
hospitals and hotels across various segments for
qualitative and quantitative analysis and creation of
benchmarking system for commercial buildings in India.
7/20/2013 © pManifold. All rights reserved. 10
An Environment consulting company contracted by BEE, MoP, USAID
• pManifold involved a team of 1 senior full time interact
with Hotels and Hospitals in its designated areas of
Central and North East India to understand and compile
their electricity consumption profile along with
supporting documentation for validation.
• Identified information sources and contacts and
prospected the organizations to educate them about the
project and its potential benefits so as to establish
cooperation in providing detailed information as desired
in the 50 data point questionnaire.
• Performed Field Data collection & Validation and liaised
with central coordination team to report results on
regular basis.
• pManifold’s team voluntarily improved the client’s
process of data collection and also delivered highest
number of validated data-points across 10 national
teams, in the shortest time.
• On a broad level it helped establish an energy
benchmarking system for commercial buildings in India
4
5. What Type of Hospital is this? Primary Care Secondary Care Primary Care Tertia
6. What Type of Hospital is this?
Multi Multi Multi Multi
17. a) If Building Indoor Environmental Quality (IEQ) is
monitored, then describe the IEQ monitoring system/process. NA NA na NA
18. What is the total number of beds in the Hospital? 120 51 163 51
18. a) How many Private Patient Beds are present in the
Hospital? 15 10 48 7
18. b) How many Duplex Patient Beds are present in the
Hospital? 12 6 18 10
18. c) How many General Ward Patient Beds are present in the
Hospital? 63 26 42 18
18. d) How many Operation Theater beds (Non-Emergency) are
present in the hospital? 3 1 0 2
18. e) How many ICU beds are present in the Hospital? 21 5 45 6
18. f) How many Emergency beds are present in the hospital? 3 0 6 2
18. g) How many Recovery beds are present in the hospital? 3 3 4 6
19. How many Inpatients are admited in the hospital per year?
25990 10950 35695 11000
20. How many Outpatients come to hospital per Year? 10950 7300 35000 3500
21. What is the number of Permanent Staff in the Hospital? 130 80 400 120
22. What is the number of Visiting Staff in the Hospital? 15 20 160 80
23. Is the catering/meal service in the hospital outsourced? No Yes Yes No
23. a) How many Meals are served per Year in the Hospital?
2190 NA NA 8000
24. Is the laundry service in this Hospital outsourced? No Yes Yes No
24. a) What is the total number of sheets and towels in a year
sent out to laundry? 109500 54750 255500 15120
24. a) Unit Numbers Numbers Numbers Numb
25. Does the Hospital outsource any other services (that utilize
energy and are not accounted for in the other energy-related

11. 7/20/2013 © pManifold. All rights reserved. 11

12. Let’s get in
touch…
Join us in our conversations at,
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Distribution
Franchisee
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Efficiencies
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Generation
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Franchisee
Community of Interest
Connecting talent & Making
Local companies discoverable
pManifold Insights
Premium & Free Reports,
Presentations, and more…
pManifold
Community Blog
Articles, technical notes.
Talk to us or drop by…
Godwyn Francis
+91 787-501-6957
Godwyn.Francis@pManifold.com
Faiz Wahid
+91 88056-55069
Faiz.Wahid@pManifold.com
India (Main office)
Crystal Plaza, Level 2
276 Central Bazaar Road,
Ramdaspeth, Nagpur - 10
Maharashtra, INDIA
http://www.pmanifold.com
USA (Liaison Office)
2020 Calamos Ct.,
Suite 209
Naperville,
IL 60653, USA
Mr. Dinesh Jain
+1 630-853-3520
dinesh.jain@pManifold.com
Let’s deploy our insights and actions for
your business to improve and grow!
7/20/2013 12© pManifold. All rights reserved.