This document discusses several economic principles: 1. People face tradeoffs because resources are limited while wants and needs are unlimited. This means people must choose between alternatives. 2. Opportunity cost refers to the next best alternative given up when a choice is made. It is the cost of something measured in terms of what is sacrificed or lost to acquire it. 3. Rational people think at the margin, meaning they consider small or incremental changes in decisions rather than large or extreme changes.