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2. What is SEO?
It is the process of optimizing structure, design and content
of your website in order to increase traffic such way that
your website can index at the top results of SERPs.
It also boost your search engine ranking with its various
promotional activities.
3. Importance of SEO / Why need SEO
Its freeAdvertising and long term
Promotion / Advertising of your products /service
BrandAwareness
Increase number of visitors ( drive users and customers)
through organic search traffic
Increase and Maintain search engine ranking of your website
“MoreTraffic - More Money”
6. What is Website?
website is a collection of related web pages, including
multimedia content, typically identified with a common
domain name, and published on at least one web server.
Structure of website, creation of wordpress sample website
Website URL , Html
Header : Title , Descriprtion,
Body : actual content of webpage
Footer
Sitelinks
Google webmaster tool & website verification
Create sitemap,
7. SEO Strategy
Research desirable keywords and search phrase
Identify search phrase to target, it should be relevant to
business
Optimize website with proper focus keywords
Study competitor websites and search engine
Implement quality link building
Add quality content
Constant monitoring of rankings for targeted search terms.
8. How does google rank page?
Keyword usage
Site structure
site speed
Time spent on site , Bounce rate
No of inbound links
Quality of inbound links
9. Types Of SEO Techniques
White Hat SEO: follow search engine (mainly Google)
guidelines. Some white hat SEO techniques include high
quality content development, website HTML optimization
and restructuring
Black Hat SEO : exploits weaknesses in the search engine
algorithms to obtain high rankings
Some black hat SEO techniques include: link spam, keyword
stuffing, cloaking, hidden text, and hidden links.
10. Types of SEO
On-page SEO Optimization
Off-Page SEO optimization
11. ON-Page SEO Optimization:
It refers to settings you can apply on your website so that it is optimized
for search engines.
On-page SEO important Factors:
Having optimizedTitle and Description tags
Keyword frequency in url, Body text and Headlines
Proper URL Structures
User friendly navigation (breadcrumbs, user sitemaps)
Text Formatting (use of h1,h2,bold etc)
Image optimization (image size, proper image names, use of ALT tag)
User friendly 404 pages
Fast loading pages
Mobile Friendly pages
12. Off-Page SEO Optimization:
Why need Off-page optimization?
used to improve the position of a web site in the search
engine results page (SERPs)
Increase in Rankings
Increase in PageRank
More exposure to your business
13. Off-page SEO Activities
Search Engine Submission
Business listing
Directory Submission
Social Media listing
Classifieds Submission
Image submission,
Infographics submission
Article submission
Social Bookmarking
Blog commenting
Forum submission
Question Answer submission
14. A Quality Backlink features
Incoming links from higher page rank
Use of different anchor text
Use do follow links
Having backlink from relevant site
Avoiding Black hat seo
High trust
Good domain authority
15. Google Updates/ Algorithm
Panda: is part of the algorithm that is specific to the quality of
content
Penguin :is specific to the quality of links
Hummingbird :handling conversational search queries
accurately
AMP : must have mobile sites