Slides from talk I gave at India Internet day about App Store presence Management and Optimisation. some of the slide contains animation so they might not be rendered properly . You can download a slightly detailed version from dropbox at https://www.dropbox.com/s/fb5prvznf94x3lx/The%20India_internet_day%20_April_2014_Gurgaon.ppt
2. Co Founder : Signals
Co Founder : Mobile Monday Delhi
Part of Team at Spice Labs, Monsoon Multimedia.
Mobile & Internet Addict Enthusiast.
Who AM I ?
12. Conclusion : Demand is universal. All User are App Savvy.
Observation :Nokia Rich Countries Search for Nokia App
Need Estimation
13. Other Technique:
Ask the OEM App Store Guys for Gap in Content.
Google Predictive Search Suggestion.
Online Survey
Geographic Clone & Platform Clone are good ideas.
16. App Store User In Flow
AppDirect
Via Web Store
push
Viral loop
social stream.
Viral Loop
email
Advertisement
Search
17. App Store User In Flow : In Numbers
Source %
Share
Destination/ Tricks /Channel Remark
Direct 58 Store/ G+ /Rating /Charts 60-30-10 , Explorer
No Fixed intent.
Web Store 6 Paly ( GCM ) Effective only in Play
Viral Social Stream 3 FB / Twitter/
Pintrest/Stumbleupon/WhatsApp
/LinkedIn
Viral Email Loop 2 Address book import Timing is the Key ,
Getamplify
Inherent Product
Virality
9 Use case , gamification ,Share
Advertisement 15% Advertisement Network CPA < LTV
Search 7
Source : Anecdotal + off the record stats quoted from executives from Leading Apps
all of us use.
18. App Store Dynamics
Understand
Evolutionary Stage
• Similarity to Pre Google Internet ?
• Search Vs. Browse
Presence
Optimization
• App Store SEO is REAL
• Chart Optimization Techniques .
• Geographic & Language Silos
• Category Optimization.
Influencing Trends
• Ride on Device Roadmap
• Identify and Align with Platform Roadmap
• Co Relation with Advertisement and Discovery .
19. Search Key Word Optimization
Find out the representative Keyword for your App .
Find top result for these key words in your store .
Aggregate store description of these apps .Create Word cloud.
Use these key words for your description.
Use Search man to Track the relative performance of your app
Vs .Competition on these key word .
43. What We Believe at Signals
There is no substitute of having a good product.
There is a fine line between perseverance and being stupid.
Learn from everyone but contextualize it for your product .
Avoid cynics .Their Advise is actually their biography.
Between Culture and Competency . Culture always win.