2. Co Founder : Signals
Co Founder : Mobile Monday Delhi
Part of Team at Spice Labs, Monsoon Multimedia.
Mobile & Internet Addict Enthusiast.
Who Am I ?
10. Conclusion : Demand is universal. All User are App Savvy.
Observation :Nokia Rich Countries Search for Nokia App
Need Estimation
11. Other Technique:
Ask the OEM App Store Guys for Gap in Content.
Google Predictive Search Suggestion.
BAR Test .( Difficult to do in Ahmedabad)
Online Survey
Geographic Clone & Platform Clone are good ideas.
12. Need Identified?
Identifying
Niche
• Identify the Market sweet spot
• Try to do it with Numbers
• Identify the incumbent and Adjacent Players
Scalable Niche
• Scale with Category : Casual Games
• Scale with Portfolio: Multiple Failure point
• Scale with Platform : Viigo
3 Step
Process
• Design ,Prototype &Validate
• Distribute, Distribute, Distribute
• Engage & Updates
15. Decision Framework
Your Decision Framework don’t give you answer. It’s a forcing
function which put a process in place to think
about product.
16. Qualities of Good Roadmap
Based On right mix of DATA & Believes.
Cohesive with Team Skill and Resources.
Responsive to Market Dynamics.
Clear about bets you are making.
NO Knee Jerk Reactions
23. In Plain English .
Presence Optimization
•Sorting of Result
•Page Size
•Click Path and Key Words
•Traverse, Search and Browse
•Free Vs Paid Sorting
• Device Coverage follow Download
Distribution
•Incentivized downloads
Influencing Trends
•Identify Discovery & Distribution Point
•How user Discovers the product
•Decision Point : Review , Rating,
Feedback
•Keep Platform partner in the know.
•Identify and Align with Platform
Roadmap
•Highlight the use case of new
technology like PUSH ,BBM, In App
Billing, NFC
• Identify Geographic quirks
•Localization preference for
promotion
Product Vs portfolio
• Choose Product Vs Portfolio Strategy
very carefully
•Bigger Addressable User base in
portfolio
•Multiple Point of Failure in Portfolio
•Higher recall in Product
•Better segmentation in Product
• Identify and engage outside of
ecosystem player who might benefit
from your products
•Content Licensing
•Brand Partnerships
24. Case Study
Free Vs Paid App Featuring Priority
How Bloon Made it to Top5 ?
32. What We Believe at Signals
There is no substitute of having a good product.
There is a fine line between perseverance and being stupid.
Learn from everyone but contextualize it for your product .
Avoid cynics .Their Advise is actually their biography.
Between Culture and Competency . Culture always win.
Take Risk :Mediocrity kills you by thousand cuts .