This document proposes a membership management platform called Pack that would function like the "iTunes for Memberships". It would allow merchants to easily set up membership systems and manage customers, while providing users a streamlined way to access and download memberships on their smartphones globally. The target markets are merchants looking for a membership solution and smartphone users who enjoy retail shopping. Revenue would come from monthly merchant subscriptions after a certain member threshold, and value-added services. An acquisition strategy is outlined to grow customers and merchants in the first 6 months before a full app rollout. Potential risks like competition are addressed, as well as a team, costs, and eventual exit strategy through acquisition.
6. Streamlined and customizable crm
Instant Gratification of downloading memberships
Global Outreach - international usage of service
Most unfair Advantages
Pack
7. Every smart-phone user!
who activelydoes retailshoppingintheworld
Pack
Target Market
Merchants!
who wantto setupamembership system andmanagetheircustomers
8. Revenue Streams
Free initialbasic model for merchants
Monthlysubscription fee after 1000th member on app
Value added servicesavailable with additional fee
Pack
11. 6 MonthsCustomer & Merchant Acquisition
6 Months App Development + Test Run
ROll Out
Pack
12. Risk Management
Pack
Possible Risks Mitigation Strategies
Competition
Risk
Big players enter to squeeze the margin. Grow the customer base quickly.
Market Risk Users do not want our product. Give out free Pack card initially.
Financing
Risk
Run out of cash too early. Crowdfunding campaign.
