1. A BTL SPECIALIST COMPANY TO
GROW YOUR MARKET SHARE
SCSPL

2. Why SCSPL?
• Brand competition and growth is largely about
building two market based assets: physical
availability and mental availability. Brands that
are easier to buy - for more people, in more
situations - have more market share.
Innovation and differentiation (when they
work) build market based assets, which last
after competitors copy the innovation.
• We understand and believe in creating the aura
of your brand in every way possible and assist
you in promoting your products and services in
Bihar & Jharkhand using non-standard
advertising techniques, also called 'Below the
line' (BTL) activities .

3. Current Clientele
HDFC BANK ICICI BANK
AXIS BANK TATA TELE SERVICES

4. Sticker campaign on Auto Back
This was the campaign undertaken by SCSPL for the Gold Loan
department. Activity was conducted in Patna, Bihar.

5. Printed Canvas for Auto Rickshaws
This was a campaign for a verified tiles manufacturer.
Activity was conducted in Bangalore, Karnataka.

6. Campaign Auto Rickshaws for Gold Loan
This is a current campaign for HDFC Gold Loan department.
Activity is currently on in 14 districts in Bihar and Jharkand.

7. Campaign Thelas for Gold Loan
This is a current campaign for HDFC Gold Loan department.
Activity is currently on in 7 districts in Bihar and Jharkand.

8. Campaign Thelas for Gold Loan
This is a current campaign for ICICI Gold Loan department. Activity was
conducted till November 2012 in 10 districts in Bihar and Jharkand.

9. Branding on Traffic Singnages
This is a current campaign for ICICI . We installed over a 100 boards in
Patna, Bihar covering gold loans, auto loans, home loans etc.

10. Danglers on Vehicles
This is an activity that we conducted for Axis Bank Home Loans in Patna,
Bihar. We fixed danglers on 30000 two wheelers in various parts of the
city, thus giving good branding coverage for our client.

11. No Parking Boards
No Parking Boards [printed fruit board] on gates of residences. This
activity covered installation of these boards on over 10000 residences in
8 districts of Bihar and Jharkand.

12. Pamphlet Printing and News Paper Insertion
This is a regular activity conducted by us for HDFC Bank. We have done
this activity multiple times for both Gold Loan and Personal Loan
departments.

13. Gates at branches and ATMs
This is a regular activity conducted by us for HDFC Bank. We have done
this activity multiple times for both Gold Loan and Personal Loan
departments.

14. Gates at branches and ATMs
This is a regular activity conducted by us for ICICI Bank. We recently
executed this activity for the bank in over 73 locations in Bihar &
Jharkand. The highlight of the activity is that we completed this in a
record time of 3 days.

15. Printed Umbrellas for HDFC Personal Loans
We supply umbrellas, canopies suitable to campaigns. More pictures
enclosed.

16. Canopies for HDFC Personal Loans

17. Hoarding at JPNI Airport, Patna
We helped personal loans identify and engage hoardings at JPNI Airport,
Patna. We had engaged back-lit display boards in JPNI Airport, passenger
area also.

18. Hoarding at JPNI Airport, Patna
We helped personal loans identify and engage hoardings at JPNI Airport,
Patna. We had engaged back-lit display boards in JPNI Airport, passenger
area also.

19. Our new offering – PEDALADS
The most eco-friendly ad innovation that we are planning to introduce
soon….

20. What are we?
SCSPL was invited by Commissioner of
Patna along with Patna Traffic Police,
in 2010 to start Easy Auto, which is a
Branded CALL and PREPAID Auto
service. For the past two years, we
have been giving a feel good service to
our passengers from JPNI Airport,
Patna and Patna Junction Railway
Station.
HDFC GOLD LOAN BRANDING AT OUR RAILWAY
COUNTER.
We are in the process of installing another 15 counters in
Patna, Bihar. These will be available for branding soon.