My presentation from #RecFest2 on how to create killer recruiting content. It's got no stats or charts or research, but it does have a Justin Bieber mention.

1. How To Create Killer Recruiting Content

2. Matt Charney
Executive Editor, Recruiting Daily
www.recruitingdaily.com
www.mattcharney.com

3. #SST2014
#RecFest2
@mattcharney
@RecruitingBlogs

7. Which of the following do you consider
“recruiting content”?
a. Blog Posts
b. Job Advertisements
c. Career Site
d. Social Media Career Pages
e. All of the above

8. Which of the following do you consider
“Recruiting Content?
a. Blog Posts
b. Job Advertisements
c. Career Site
d. Social Media Career Pages

9. When you think about great content, what
makes it great? When it…
a. Teaches me something I don’t know.
b. Knows my struggle and I think “wow I worked on that
yesterday!”
c. Is interesting enough to share with my network.
d. Pulls at my heart strings. I love a good cry.

10. When you think about great recruiting, what
makes it great? When it…
a. Teaches me something I don’t know.
b. Understands what I’m going through and I think “wow I
worked on that yesterday!”
c. Is interesting enough to share with my network.
d. Pulls at my emotions. I love a good cry.

11. #TrollOn

13. #SST2014
Shit your audience cares
about.
AMPT: Acronyms are fun.

14. Driver #1: Advancement

15. Driver #2: Money

16. Driver #3: People

17. Driver #4: Technology

18. #SST2014
#1 #2
#3 #4

19. “are consumers of
work. And like all
consumers, they
have choice.”
– Peter Cappelli

20. CONTENT BEST PRACTICES FOR
PEOPLE WHO HATE WRITING.

21. Momentum,
a Model and
a Point-of-View.

22. A Point-of-View.

24. #SST
“"Advice is a
form of
nostalgia”
Baz Lurhman

25. Looks Like Pac
Man
Doesn't look
like Pac Man
Where do People get information?
Google
Elsewhere

26. Looks Like Pac
Man
Doesn't look
like Pac Man
Percentage of the chart that
looks like Pac Man.

27. 57% of statistics are
made up on the
spot.

28. #SST

29. #SST2014
“Britney proves that while you
cannot polish a turd, you can roll it
in glitter.” – LA Times

30. Tableswithskirtssuck.

32. When everyone
else Zigs, Zag.

33. If you have to
choose between
professional or
memorable,
always choose
memorable.

34. If you want to be a
disruptor, you will
need to be
comfortable with
being disruptive.

35. #SST2014
Content without engagement is like
golfing with one arm.

36. A Model.

37. The only measurable
outcome of content
is people knowing
you without
knowing you.

38. #SST
2014
I like
you
I may want
to buy
something
from you
real soon
time

39. 1. Write About What You
Know.
2. Post When You Have
Something to Say.
3. Length doesn’t matter.
4. Sound like a person.

40. Don’t chase traffic. Find your voice.
Top 10 Lists Suck.
Only extract as much value as you give.
Engagement is everything.
Youraudienceisnotanalgorighim.
Treatreaderslikeadults.Stoppatronizing.
Contentisn’tabout“if.”It’sabout“how.”
There’snosilverbullet.Successissubjective.

41. #InnovateHR @MattCharney

42. #SST2014
Stay In Touch!
@mattcharney
@recruitingblogs
linkedin.com/in/mattcharney
matt@recruitingblogs.com
www.recruitingdaily.com
www.mattcharney.com
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