PageOneNow LLC http://www.attorney-marketing-seo.com We put your law firm on page one of Google - guaranteed. PageOneNow provides search engine optimization, pay per click management, and web design services for attorneys, lawyers and law firms. We offer fixed prices, nationwide service and guaranteed results. With more and more people turning to the internet rather than phone books, you cannot afford to not be on page one of the search engine results.. Unless your current website is on page one of the search engine results page (SERP), it is worthless for generating new clients. Your website needs to be found on the first page of the SERP for broad search terms such as "Denver Divorce Attorney." PageOneNow guarantees that you will be on page one of the SERP for the appropriate keywords. Call PageOneNow today to get started. 877-342-6447.

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We Put Your Law Firm on Page One of Google – Guaranteed!

2. David Jacquot, JD, LLM
Manager
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We Put Your Law Firm on Page One of Google – Guaranteed

3. Internet Marketing for Lawyers – Why?

4. Internet Marketing for Lawyers – Why?
• With the expansion of low cost broadband
services, virtually every household has access to the
internet.
• Increasingly, people are turning to the web to locate
information rather than traditional sources such as the
Yellow pages or other phone books.
• To stay competitive, you need to market your law firm
online.
• The bottom line is that your law practice simply cannot
afford to not market on the internet.

5. Search Engine Marketing | SEM

6. Recovery vs. Discovery Searches
• Most attorney web sites are merely an "electronic
brochure" and not a marketing tool.
• To be effective and generate new clients, a web site must
first be found by searchers.
• Virtually all lawyer web sites are only found by "recovery"
searches. A "recovery" search means the website is only
found when the searcher already knows the firm's name
or web address.
• To attract new clients, your attorney website must be
found by "discovery" searches. A "discovery" search is
one where your website is found by a searcher looking for
broad topics such as "tax attorney" of "DUI defense".

7. Search Engine Results Page | SERP

8. Search Engine Optimization | SEO

9. Search Engine Optimization | SEO
• There are two distinct parts of Search Engine
Optimization (SEO), and both need to be maximized
in order to rank highly in the Search Engine Results
Pages (SERP).
• One part is known as “offsite” optimization. The
major focus of offsite optimization is development of
highly relevant inbound links from authority sites.
• The other part is known as “onsite”
optimization. This relates to the design, code and
content of your website. Most important is the
content. It needs to be relevant and fresh. Persistent
and consistent updates are crucial.

10. Blog Management

11. Blog Management
• Modern blogs provide numerous marketing
advantages for attorneys.
– They provide many points of entry to your website,
– Allow you to syndicate your material, and
– Provide an easy mechanism for consistent and
persistent fresh content.
– These attributes are favorable to search engines
and increase the ranking of your attorney web site.
• Significant time is needed to manage a blog. Time is
required to draft content, answer comments, perform
site maintenance and build links to and from your
blog.

12. Web Design

13. Web Design
• Web design is a balancing act.
• You must create a website that is highly optimized for
the search engines.
• At the same time, you must create a professional
looking website that catches and holds a visitors
attention.
• Lastly, the web site needs to function in all sizes of
browsers, from large desktop monitors to small
smartphone screens.

14. Pay-Per-Click Management | PPC

15. Search Engine Results Page | SERP

16. Pay-Per-Click Management | PPC
• Pay per click marketing can be an effective way to
reach new clients. Search engines list PPC ads on the
SERP.
• The ranking of PPC ads is determined by a bidding
process combined with how well the ad has
performed over history.
• It costs nothing for the PPC ad to be displayed, but if
a searcher clicks on the ad, the advertiser must pay
the amount that they have bid.
• Proper management of PPC campaigns is a time
consuming process.

17. Advantages of Pay-Per-Click | PPC
• Virtually instantaneous page one placement.
• Precise targeting. Your ad can be more precisely
matched to the keywords used by the searcher than
can be achieved with other types of paid online
advertising.
• Each search term has a different price. The goal in
PPC management is to find effective search terms
that are low priced and avoiding high priced search
terms and the bidding wars that accompany them.
Combining PPC to capture "low hanging fruit" with
organic SEO for high priced competitive terms is
what PageOneNow provides its web marketing
clients.

18. Disadvantages of Pay Per Click | PPC
• Management. Proper PPC campaigns need to
managed and this is particularly time consuming.
• "Ad Blindness.“ Internet users often ignore paid
advertisements. They have simply trained themselves
to immediately look at the actual search results and
ignore paid advertisements.
• Limited Information in the PPC Ad. The amount of text
that can be placed in an organic ad is significantly
more than is available in a PPC ad.

19. Landing Pages

20. Landing Pages
• Landing Pages are highly optimized individual pages.
• Landing pages can be part of a web site or stand
alone pages.
• PPC ads and inbound links can be directed to these
pages instead of towards your home page.
• Consider this example. You are searching for a
criminal lawyer to handle a DUI charge. One PPC ad
sends you to a landing page specifically covering DUI
defense. Another PPC ad sends you to a law firm
home page where you have to begin to search the site
to find the DUI information you want. Which is
better?

21. Local and Mobile Search

22. Search Engine Results Page | SERP

23. Local & Mobile Search
• The Search Engines are always changing. A couple
years ago there was only organic and PPC results.
• Thanks in part to the explosion of smartphone
use, Search Engines now return local results as a
separate category.
• Search Engine Optimization SEO is different for
organic results and local results because the Search
Engines use a different algorithm for each type of
search.
• Therefore your web site needs to be optimized for
both organic and local search. Likewise your web
site must function properly on both computers and
smartphones.

24. Fixed Cost – Guaranteed Service

25. Fixed Cost – Guaranteed Service
• No upfront fees. We charge flat monthly fees after
PageOneNow obtains results for you.
• Guaranteed results. We get you on page one and
keep you there, or you do not pay.
• No lengthy contracts. You can cancel the service at
any time.
• Long term relationship. We seek long-term
partnerships with our clients. We want to help you
market your business today, tomorrow and into the
future.
• Services range from $295 per month to $3995 per
month. See our website for our current fee schedule.

26. Putting It All Together

27. PageOneNow Advantages
– Integrated Services. PageOneNow handles all
aspects of your internet marketing.
• SEO
• PPC
• Web Design
• Blog Management and Content Creation
• Social Media
– Exclusive Services. Only one client per geographic
area.
– Guaranteed Services. You only pay for results.
– All content written/reviewed by a person with a law
degree.

28. Visit Us on the Web
www.pageonenow.com
Call Us Today
887-342-6447