Actionable Tips to Do SEO in 2013 and beyond. Learn the new SEO beyond Panda & Penguin. Changing Landscape of Search and Links

1. Changing
Landscape of
Search and Links
Navneet Kaushal
CEO
PageTraffic

2. www.pagetraffic.com
Navneet Kaushal
Founder & CEO of PageTraffic
12 Years of Digital Search Marketing experience
Editor www.pagetrafficbuzz.com
Expert author on WebProNews, Search Newz, Clickz, Social Media Today,
Search Engine Journal, PromotionWorld, Business 2 Community , India Digital Review etc
Regularly quoted on ET Now, Zee News, Seattle Times, Hindustan Times, Livemint, BenefitIT etc.
About PageTraffic
Established in 2002
95 people strong, with offices in New Delhi, Noida, Mumbai, Chicago & London
Offers SEO, SMO, PPC, Link Building, Web Development services
More than 2500 clients worldwide
Winner of Red Herring Top 100 Asia Award 2011
WHO AM I?

3. Growth of Google Queries in Last 5 yrs
Number of Searches/Day on Google
3 Billion Searches/Day
(announced Aug. 2012)

4. www.pagetraffic.com
SERP Features
In 2013, Google Introduced more search engine
results page features than ever.

5. 7-RESULTS SERPS
www.pagetraffic.com

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10-RESULTS SERPS

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EVENT SITELINKS SERPS

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GOOGLE+ BRANDS SERPS

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PAID SHOPPING (LEFT) SERPS

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PAID SHOPPING (RIGHT) SERPS

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KNOWLEDGE GRAPH (KG) SERPS

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RELATED SEARCH CAROUSEL SERPS

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LOCAL CAROUSEL SERPS

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AUTHORSHIP THUMBNAIL SERPS

15. Star Ratings, Reviews & Price
Author Photo
Date of Publication
Video Snippet
RICH SNIPPETS AND SCHEMA MARKUP SERPS

16. Link
Building
On-Page
Basics
In 2008,
SEO Was
This

17. LINK
BUILDING
UX
CONTENT
STRATEGY
MOBILE
SITE
SPEED
VIDEO
ON-PAGE
SEO
CONTENT
MARKETING
In 2013,
SEO is This

18. RECENT MAJOR GOOGLE UPDATES
www.pagetraffic.com
• Google Panda: 26 updates
• Google Penguin: 4 updates
• Exact-Match Domain (EMD) Update
• SERP Updates
• Google AuthorRank

19. GOOGLE PENGUIN
www.pagetraffic.com
The update that changed the rules of the game

20. GOOGLE PENGUIN
www.pagetraffic.com

21. SEO

22. SEO

23. SEO

24. SEO

25. GOOGLE’S EXACT MATCH DOMAIN UPDATE
www.pagetraffic.com

26. GOOGLE’S EXACT MATCH DOMAIN UPDATE
www.pagetraffic.com

27. www.pagetraffic.com
Actionable Tips
In 2013, Google Introduced most search engine
results page features than ever.

28. Google Webmaster Tool Crawl Errors
Fix the 404 Errors.. Build “Links”.

29. Forget
keywords
as anchor
texts

31. Build Content With High Search Link Intent
KEYWORD “FACTS”
KEYWORD “INFORMATION”
KEYWORD “DATA”

32. www.pagetraffic.com
Long-Tail Passive Link Building

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http://ubersuggest.org

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• Alphabetically sort to see which query shows up the
most.
• Build a content around it, put it on your blog and
promote.
• Build internal links with that anchor text and share
on social media channels.
• Watch twitter searches and recommend to people
who are asking for those recommendations.

36. www.pagetraffic.com
From PageRank to AuthorRank

38. Hire/Engage W/ Writers Authoritative
on a Subject on Google+

39. Build A Reusable, Authoritative Guest Author
It doesn’t matter if you have a footprint if you don’t suck.

40. www.pagetraffic.com
Sourcing Guest Post Opportunities

41. http://www.google.com/blogsearch
FIND THE ROUNDUP POSTS

42. Easy Way to Improve
Signal:Noise Ratio!
CREATE GMAIL FILTERS FOR HARO

43. www.pagetraffic.com
Think branding.
Link building is more efficient when used as a brand
building tool. And given that Google is favoring brands on
search results, then link building (when done right) can
definitely hit more birds with one stone.

44. LINK SEARCH TOOL
http://www.soloseo.com/tools/linkSearch.html
INSTANTLY
GENERATE
SEARCH
OPERATORS

45. • Brand - Google focus on big brands
• Citations & Trust – Google rewarding these signals
• Social – Identity signal: +1 content = higher CTR (indirect relation)
• Personalized Search is a Reality – Affects SEO through social connections and
increased CTR (indirect relation)
• Authorship – Identity signal: rel=Me/Author (AUTHOR RANK)
SERP Rankings
• Still important to understand the health of a site
• Focus should be placed more on what Analytics is telling you:
• Conversion Optimization
• CTR and Time on Site/Page
• Google uses human quality raters extensively in testing algorithm changes
NEW SEO STRATEGY

46. Website: www.pagetraffic.com
Email: navneet@pagetraffic.com
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
THANK YOU!