The document provides tips and strategies for marketing parks and recreation programs using social media. It discusses using platforms like Instagram, Facebook, Twitter, and blogs. Specific tips include taking photos at events and adding hashtags; boosting and scheduling Facebook posts; using cover photos and staff profiles; promoting events; asking questions to engage users; hosting contests; and highlighting facilities and user-generated content. The presentation encourages integrating different social media platforms and following popular trends to showcase programs and events.
53. LOCK YOUR LOVE ON THE OLD RED BRIDGE
Saturday, February 14
All Day; Lights until 10 p.m.
Old Red Bridge in Minor Park
Red Bridge Road between Holmes and Blue River Road
Take your Valentine to Minor Park and celebrate your commitment by “locking
your love” to the Old Red Bridge! The placing of love locks is a custom whereby
couples affix a padlock to a bridge, fence, gate or similar fixture thereby
proclaiming their unbreakable and everlasting love.
The area will be lighted from 6-10 p.m. Valentine’s Day night so you can lock
your love either before or after a romantic dinner. Be sure and take a picture and
post with the
hashtags #kcparks,#redbridgelovelocks and #LoveKC @makelovelocks@lockitz01
1. Get out your smart phones and take a photo using Instagram. It can be of anything or anyone.
2. Add this tag: #TRAPSEast
3. Upload your photo. No need to tweet it, but you can if you want.
4. Hang around to the end of our presentation to see what you've created!
Tell us who you are. Let us know there are real people working hard for us.
Why should you get mobile?
Smart phone use occurs most often during travel (72%) – Vocus
The number of local searches on mobile devices quadrupled in 2012. – Local Search Association
95% of photos are reposted images
Since August 2013:
Photos tagged with #expcols have increased 293%
Followers have increased 124%
Interactions have increased 140%