Facebook, Twitter, and now Pinterest?! Keeping Up with the Ever-Changing Social Media Landscape
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This document discusses various social media platforms and how they can be used for tourism promotion. It provides statistics and descriptions of Facebook, Twitter, and Pinterest. Facebook allows users to connect and share content with friends and businesses. It has over 800 million active users who are increasingly accessing it via mobile devices. Twitter is a microblogging platform where users share short messages called tweets. It has over 200 million users who are highly engaged. Pinterest is a photo sharing site that is growing rapidly and driving significant traffic to websites. It allows users to curate and share images and products. The document outlines opportunities and risks of using each platform to engage audiences and promote tourism destinations.
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Similaire à Facebook, Twitter, and now Pinterest?! Keeping Up with the Ever-Changing Social Media Landscape
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Facebook, Twitter, and now Pinterest?! Keeping Up with the Ever-Changing Social Media Landscape
- 1. and now ?! Keeping Up with the Ever-changing Social Media Landscape Texas Forts Trail Tourism & Preservation Round-Up March 5, 2012
- 2. About MeMe About
- 3. Benefits of Social Media • It’s FREE! • Builds deeper relationships • Increases brand awareness • Broadens your network • Helps SEO • Increases website traffic • Can help reach journalists/media • Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
- 6. What Is Facebook? • Social networking service that allows users to connect to friends and businesses • Share content, links, photos, and videos • Comment on others’ activity • Remember: Personal profiles are for people, not businesses. Develop a fan page instead.
- 7. Facebook Stats • Over 800 million active users • Fastest growing demographic is women 55 years old and up • Average user is connected to 80 pages, groups, or events • 50% of active users log onto Facebook daily • 350 million+ users access Facebook from a mobile device – This group is 2x as active as those who don’t Source: http://www.facebook.com/press/info.php?statistics
- 8. Guess what? has changed. … again.
- 9. From This …
- 10. … To This!
- 12. What Is Twitter? • Free social networking and micro-blogging site that allows users to send and read messages known as “tweets” • Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
- 13. Twitter Stats • 200+ million users • 460,000 new users sign up daily • 50% of active users use their mobile phone to tweet • Twitter users are 3x more likely to follow a brand on Twitter than any other social networking site Source: http://blog.hubspot.com
- 16. You May Have Seen This
- 17. But Have You Seen This?
- 26. Pinterest Positives • Traffic, traffic and more traffic – Pinterest has grown 4000% in the last 6 months • It has SEO secret sauce – Each photo pinned can be linked back to a specific product or more information on your website or blog • Incredible engagement – Average user spends 88.3 minutes on Pinterest • Cross promote with other social media channels • So easy to use
- 28. Pinteresting Possibilities • Use Pinterest as a focus group – Look at what your followers are pinning. They volunteer information on their interest, dreams, and passions. • Generate leads – Link to landing pages that contain forms for downloading content you want them to have (visitor guides, calendars, PDF documents, etc.) • See what’s been pinned from your website or blog http://pinterest.com/source/AddYourURLHere
- 30. Photo: andyarthur on Flickr
- 31. Pinteresting Pitfalls • Remember Napster? – Some consider Pinterest to be an enabler of illegal activity. • Possible copyright infringement – Almost all Pinterest images posted by users were copied from other websites without permission. – Pinterest just released “NoPin” code that allows content owners to keep their photos from being pinned. – Others see it the same way as Xerox, VCRs, or DVRs. • Pinterest shifts accountability to the user
- 32. Questions? Old School: • Phone – 512.473.3513 • E-mail – sarah.page@lcra.org New School: •Twitter - @ColoradoRiverTr (work), @pagetx (personal) • Facebook – facebook.com/ColoradoRiverTrail • Flickr – flickr.com/groups/ColoradoRiverTrail • Foursquare – foursquare.com/coloradorivertr • Delicious – delicious.com/pagetx • Slideshare – slideshare.net/pagetx
Notes de l'éditeur
- I’m a geek. Who other than a geek would get their Twitter handle on a t-shirt? I love social media. I use it every day. I love social media, but I also live in the real world.
- Can help reach a different demographic – one that doesn’t respond to traditional advertising (no newspapers – can get news on your phone)SEO = getting found onlineViral = now people will tell friends in a more public way
- There are a lot of social media options out there. You need to take the time to assess whether you realistically have the resources to add another social media platform.
- Handout:Ways to Use Twitter
- Handout:Ways to Use Twitter
- Pinterest is a 2 year old social bookmarking site that lets users collect and share images that inspire them on the web. Just like you would pin something you want to remember on a bulletin board, Pinterest lets you do the same thing to images you find on the web. Create your own virtual bulletin boards for the things you love – like recipes, places you want to visit, ideas for your home, and more. Once something is pinned, it can be “liked”, “shared” on Facebook, tweeted on Twitter, repinned, and commented on by your followers.Pinterest is especially popular among women, which account for 58% of its traffic. It began as a venue for displaying crafts and other hand made items available for sale.
- Savannah Georgia was one of the very first destinations to create a Pinterest account. They are the one everyone else is trying to catch up to. Savannah has over 12,000 followers, 16 boards, and over 750 pins.“Our blog traffic increased 366% with people finding it through images posted on Pinterest. After seeing that number, I am confidant we are on to something big.” – Amy Brock, social media manager
- “We all know people’s Pinterest boards aren’t reflections of their lives – they’re reflections of what they want their lives to be like. It’s really the best form of social marketing when someone takes an image of your destination and adds it to their aspirational life (endorsing the destination to their followers).” -- Joe Vargo, Marketing Manager with Experience Columbus