Presentation given to attendees during the Missouri Main Street Conference in Clayton, MO on July 31, 2014.

1. Strike a Pose: Become an
July 31, 2014
InstaPro on

2. Get these slides here:
http://sarahtpage.com/GetPluggedIn/

3. is no
dummy.

4. • More than 60 million
photos are uploaded
every day
• Over 20 billion
photos shared
• 200 million monthly
active users
• 1.6 billion likes daily
• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Here’s Why:

5. Apply Instagram Filters

6. From this … … to this!

7. Is Instagram
Right for You?
Source: Pew Research Center (2013 update)
• 17% of Internet users are
on Instagram
• 20% of women use
Instagram vs 15% of men
• Age
• Ages 18-29 = 37%
• Ages 30-49 = 18%
• Ages 50-64 = 6%
• Ages 65+ = 1%
• Race/Ethnicity
• White = 12%
• Black = 34%
• Hispanic = 23%
• Geography
• Urban = 22%
• Suburban = 18%
• Rural = 6%

8. Instagram Content - Photos

9. Instagram Content - Videos

10. Tips for Better
Instagram Photography

11. Shoot in the Golden Hour

12. Get Closer

13. Change Your Perspective

14. Use Text Overlays

15. Use the Rule of Thirds

16. Use Leading Lines

17. Try Interesting Angles

18. Instagram for Downtowns:
Best Practices

19. 1. Show Us the Fun!

20. 2. Show Us Your Business Mix

21. Show Us Your Business Mix

22. Show Us Your Business Mix

23. 3. Take Us Behind the Scenes

24. Take Us Behind the Scenes

25. 4. Introduce Your Staff

26. 5. Use Instagram Video

27. 6. Show Off the Atmosphere

28. Show Off the Atmosphere

29. 7. Show Us Your Projects

30. 8. Show Us Your Art/Architecture

31. 9. Highlight Local Partners

32. 10. Promote Events

33. 11. Encourage Preservation

34. 12. Take a Stand

35. Take a Stand

36. 13. Add User-generated Content

37. 14. Create Photo Opps – Encourage Sharing

38. 15. Use Hashtags

39. Use Hashtags

40. 16. Host a Contest

41. Host a Contest

42. 17. Make It Fun!

43. Setting Up Your Account

44. 1. Download the
Instagram app from
the iTunes App Store
or the Droid Google
Play Store
Set Up Your Account

45. 2. Click “Register” to
create a new account
Set Up Your Account

46. 3. Create a user name
and password
Set Up Your Account

47. 4. Find Facebook
friends
Set Up Your Account

48. 5. Edit your profile and
add a bio
Set Up Your Account

49. 6. Connect to social
Set Up Your Account

50. 6. Connect to social
(cont’d)
Set Up Your Account

51. 7. Follow users
Set Up Your Account

52. 8. Capture or upload a
photo
Using Instagram

53. 9. Scale and crop
Using Instagram
Pinch, enlarge,
and drag

54. 10. Add filters
Using Instagram
Filters

55. 11. Add borders
Using Instagram
Border
Border

56. 12. Add special
effects
Using Instagram
Special
effects

57. 13. Complete photo
information and
share
Using Instagram
Add a caption
& hashtag
Tag a user
Add a location
Share on social networks

58. Can I Help?
Call
Me!

59. Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage