2. Words From The Editor
In this issue of ‘B&S’ Magazine the style of the contents page is a
specific style which may be potentially playing it safe by using not a
typical conventional layout. Most popular magazines are very
conventional and tend to engage with all potential demographic.
However, this particular demographic may not be one-off readers. The
mode of address is done using familiarity and a chatty form. This is due
to the first column being words from the editor. The words from the
editor make the reader feel mutual and friendly to the magazine and
making them feel part of something. The rather large paragraph from
the editor connotes how they are personally interested in amusing the
reader and has their best interests at heart. At the bottom of the
editor’s communication with the readers, he includes his social media
links which spreads attachment and friendliness towards the
demographic. In the second column is the minimal contents page. The
editors words continue on to share his latest interests and what he
personally recommends when it comes to his musical knowledge and
what inspires him. He simply does this by mentioning a range of artists
in the music industry, ‘Aston Merrygold, Prince, Lauren Housely’. Lee
Tyler (the editor) may of done this by trying to expand the readers
understanding of Jazz and to introduce other artists they may of never
heard of. This highlights the familiar streak and emphasises the
friendliness of the magazine as a whole and how this interacts with the
demographic. The artists featured are in bold to extenuate their
importance in the Jazz aspect of music. Lee Tyler finalises his few words
with a quote for the readers. This inspires and may influence the
readers, as the quote is there to motivate the reader. This may give
them a different perspective when reading the magazine and give them
alternative outlooks when reading the stories featured on the contents
page.
Images
The small image included on the contents is minimal but labels the magazine as
a whole as a aspiring, jazz magazine with motivating and iconic intentions. The
contents Is not conventionally original and does not engage with typical
readers who may be new to reading Jazzwise Magazine . A conventional
contents page has more images and are usually bigger than this one. However,
the image on the contents is communicating how the magazine as a whole is
signifying the simplicity and individuality of Jazzwise.
3. Style
The contents page is split down the middle which separates the editors
words and the actual contents information. The grey and white halves of
the page softly bounce off each other and positively show how the
magazine has colour to structure each page. The aspect of colours
constructing the information and images correlates how each page in
the magazine is neatly done and how it is done with precision. The
structure and style of the magazine is very minimal but overall labels the
jazz magazine as a funky, alternative magazine.
are bold and a darker shade of grey. This may to signify the things the
reader wants to see, e.g. ‘REVIEWS, FEATURES, CHARTS’. They are bold to
captivate the reader into going to that page and reading what is featured.
The Running head is distinctively larger font, a different colour to the
smaller font and is directly about the smaller typography (contents page
information). The red font used creates divergence with the light grey
tones and adds pops of significant colour. Automatically this adds
character and potential readers may be
towards the contents page due to this aspect. The layout is conventional
and structured by columns. The columns imply that the contents page is
precise and is neatly placed. This may suggest that the entire magazine
repeats this pattern. Additionally, the contents page does not entail huge
amounts of attention due to the undemanding layout.
Running Head
The lack of information and images included suggests that the magazine
is not accustomed to a regular contents page. This tells us instantly that
the demographic are general readers and are familiar with the magazine.
This explains how the contents page is very basic and doesn’t require
extra attention. The use of a list connotes the simplicity of the contents
and how it necessarily doesn’t demand huge amounts of attention nor
observation. Although the page numbers aren’t larger or bolder than the
rest of the text they are placed directly next to the information which can
possibly come across easier and less excitable. This is ironic due to the
front cover being loud and including tasteful colours. However the
contents is grey toned and does not have an exciting, engaging thrill.
Howbeit, the information in the contents contain keywords which