2. HOW DID THAT HAPPEN?

3. “I own the fastest growing LCC in the world!”

4. “I own the world’s biggest travel agency!”

5. TF
+
BD
“We should totally do something together”

6. “We could call it... ‘Air Asia / Expedia”

7. WHAT IS THE JV?

9. AirAsiaGo.com

10. HOW’S SINGAPORE?

11. 18+ Hrs

12. Hot

13. Crowded

14. Urban

15. Tasty

16. Exciting

17. HOW DO PROJECTS RUN?

18. PRETTY MUCH THE
SAME...

19. Card Wall

20. Task Wall

21. Build Radiator

23. WHAT ARE YOU GUYS
WORKING ON?

25. 2012$gross$bookings$growth$summary$
Gross'Bookings,'S$MM' Drivers' YoY'%'
1385$
60$ Expedia$Korea$ • Marke<ng$ 1,088%$
• Full?year$effect$
205$
108$ Expedia$SE$Asia$ • Marke<ng$ 711%$
• Full?service$launches$in$TH,$MY,$ID$
• Full?year$effect$
181$
Expedia$India$ • Marke<ng$ 138%$
• Domes<c$hotel$acquisi<on$
557$
45$ AirAsiaGo$ • AJach$ini<a<ves$ 185%$
64$ • Conversion$
• Marke<ng$
Expedia$Japan$ • Marke<ng$ 100%$
• Domes<c$hotel$acquisi<on$
• AirAsia$Japan$launch$
2011$ 2012$New$Plan$
1$

30. 5% Coupon
?
5% Kickback $

31. www.backick.com
Amazon Route 53
Hosted Zone
Elastic Load
Balancer
Nginx& Nginx& HTTP&&
Proxy&
Pager Duty Auto scaling Group
api.expedia.com$
RDS$
Amazon SES
Email
Nagios&
Expedia
AWS Singapore

32. DEMO

33. CLIENT CERTIFICATE

35. 50% of all Traffic
from AA.com.
Conversion
at 0.8%
Situation:
• Conversion rate is < 1%
• Limited ability to improve UI
• Limited analytics

36. PROPOSED Desktop
Mobile Tablet

37. CURRENT
PROPOSED

38. AAG Info-site AAGo Search Results

39. DEMO

40. INFRASTRUCTURE

43. Chef
Server
Recipe
Upload
knife upload recipe ‘tomcat’

44. Chef
Server
EC2
ssh chef-client ... Instance
knife ec2 server create -r recipe[tomcat]

45. Chef
Server
Register Node
EC2
ssh chef-client ... Instance
knife ec2 server create -r recipe[tomcat]

46. Chef
Server
Recipe
EC2
ssh chef-client ... Instance
knife ec2 server create -r recipe[tomcat]

47. Chef
Server S3
Bucket
AAG
War
Tomcat
Java
EC2
ssh chef-client ... Instance
knife ec2 server create -r recipe[tomcat]

48. www.airasiago.com
Amazon Route 53
Hosted Zone
Elastic Load
Balancer
AirAsia
Web
Service
Tomcat' Tomcat' HTTP''
7' 7' Proxy'
Pager Duty Auto scaling Group
Mongo' Mongo'
DB' DB' EAN
Amazon SES
Email Auto scaling Group
Nagios'
AWS Singapore

49. WE'RE HIRING...